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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Teori dan Terapan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Matra Pembaruan: Jurnal Inovasi Kebijakan International Journal of Supply Chain Management IJIEEB : International Journal of Integrated Education, Engineering and Business Amwaluna Jurnal Ekonomi dan Keuangan Syariah BALANCE: Economic, Business, Management and Accounting Journal BISMA (Bisnis dan Manajemen) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities
Anis Eliyana
Management Department, Faculty Of Economics And Business, Universitas Airlangga
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation

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Journal : BISMA (Bisnis dan Manajemen)

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Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation Eva Mufidah; Anis Eliyana
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.244 KB) | DOI: 10.26740/bisma.v13n2.p108-120

Abstract

This study aims to determine how MSMEs can improve their performance through entrepreneurial marketing, entrepreneurial networking, and product innovation. The research design uses purposive sampling method with a total sample of 135 MSMEs. The data analysis uses multiple linear regression through SPSS to determine whether the three variables affect MSMEs performance. This study explains that the variables entrepreneurial marketing and entrepreneurial networking encourage MSMEs performance improvement. Nevertheless, product innovation does not affect MSMEs performance. This result provides contribution to MSMEs, consumers, and the government about the strategy to improve MSMEs product innovation.
Co-Authors Achmad Sobirin Ahmad Rizki Sridadi Budiman Christiananta Dhea Rahma Salsabila EVA MUFIDAH Gigih Afriadhi Permana* Godefridus Yulian Garung Koko Prabowo Kurniasih, Ike Inayati Marta, M Sandi Muzakki Muzakki Nurmalia, Winda Peggy Delita Merida R Agoes Kamaroellah, R Agoes Ratih Indriyani Reza Mubarak Ria Mardiana Yusuf Ridan Muhtadi Rifdah Abadiyah Rosadi, Oky Irwan Siti Sulasmi Sridadi, Ahmad Rizki Steven Nathanael Syavina Amalia Putri Thayib Syarif Tri Siwi Agustina Ummah, Rohmatika Roisatul Yeni Fajariyanti