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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Matematika Sains dan Teknologi JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian
Eti Suminartika
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Mathematics Other

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Journal : Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad

 1 
PROSPEK PENGEMBANGAN USAHATANI CABAI MERAH (Capsicum annuum L. ) DI DESA SUKALAKSANA KECAMATAN BANYURESMI JAWA BARAT Kuswarini Kusno; Sauma Hanuuf; Pandi Pardian; Eti Suminartika
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 5, No 1 (2020): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v5i1.28662

Abstract

Produktivitas cabai merah yang rendah menandakan terdapat masalah cukup serius pada aspek budidayanya. Perubahan iklim yang ekstrim juga menyebabkan tanaman cabai merah mengalami kerusakan. Akibatnya, produksi menurun sehingga harga produksi meningkat dan pendapatan petani menurun. Penelitian ini dilakukan untuk mengetahui keragaan usahatani cabai merah dan menganalisis pendapatan petaninya. Desain penelitian adalah metode kuantitatif dengan teknik survey terhadap 77 responden yang ditarik secara simple random sampling. Data dianalisis menggunakan distribusi frekuensi dan analisis pendapatan serta rasio Revenue Cost (RC). Hasil penelitian menunjukkan mayoritas petani di Desa Sukalaksana adalah petani gurem (berlahan sempit) yang berstatus pemilik.Rata-rata luas lahan garapan adalah 0,32 hektar. Budidaya cabai merah yang dilakukan petani berlahan sempit, sedang maupun luas melalui tahapan kegiatan yang sama dan menggunakan alat-alat pertanian yang sederhana. Tenaga kerja menggunakan buruh tani. Cabai dijual ke bandar dalam keadaan masih berwarna hijau dengan harga yang berfluktuasi setiap bulannya. Pendapatan petani berlahan sempit, sedang, dan luas per hektar per musim tanam masing-masing adalah Rp 15.750.817, Rp 43.092.359, Rp 49.091.756. Jadi, makin tinggi luas lahan, makin tinggi tingkat pendapatan petaninya. Berdasarkan analisis rasio RC, usahatani di semua kategori luas lahan adalah menguntungkan. Nilai R/C tertinggi dicapai oleh usahatani di lahan sedang yakni 2,4.Kata kunci: cabai merah, keragaan, usahatani, analisis pendapatanAbstractThe low productivity of red chili indicates that there is a serious problem in the cultivation aspect. In addition, extreme climate change also causes red chili plants to be damaged. As a result, production decreases so that the price of production increases and farmers' income decreases. This research was conducted to determine the performance of red chilli farming and analyze farmers' income. The research design was a quantitative method with a survey technique of 77 respondents drawn by simple random sampling. Data were analyzed using frequency distribution, income analysis and Revenue Cost (RC) ratios. The results showed the majority of farmers in Sukalaksana Village were smallholders (narrow land) who were the owners. The average area of land under cultivation was 0.32 hectares. Red chilli cultivation was carried out by farmers with narrow, medium and wide land through the same stages of activity using traditional tools. The labor used was laborers. Chili was sold to the wholesaler (‘bandar”) in green conditions with prices that fluctuate each month. The income of farmers who have narrow, medium and wide land per hectare per planting season was Rp. 15,750,817, Rp. 43,092,359, Rp. 49,091,756, respectively. So, the higher the area of land, the higher the level of farmer income. Based on the RC ratio, farming in all of categories of land area is profitable. The highest R / C value was achieved by farming on medium land, which is 2.4.Keywords: red chili, performance, farming, income analysis
KARAKTERISTIK KONSUMEN YANG MEMBELI BERAS HITAM ORGANIK SECARA ONLINE MELALUI SOCIAL COMMERCE DAN YANG MENGONSUMSINYA SERTA KEPUASANNYA Kuswarini Kusno; Rani Andriani Budi Kusumo; Eti Suminartika; Tuti Karyani
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 6, No 2 (2021): Volume 6 Nomor 2
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v6i2.38056

Abstract

Abstrak Masyarakat sering menganggap beras hitam sebagai ketan hitam sehingga kurang diminati sebagai pangan sehat. Pesatnya peningkatan pengguna media sosial menyebabkan perdagangan beras hitam organik dilakukan secara online melalui social commerce. Tujuan penelitian adalah 1). mendeskripsikan karakteristik konsumen yang membeli beras hitam organik secara online melalui s-commerce dan yang mengonsumsinya serta 2). menganalisis kepuasan konsumen terhadap atributnya. Design penelitian adalah kuantitatif. Sampel berukuran 59 ditarik menggunakan teknik stratified random sampling dan convenience sampling. Data primer dianalisis dengan menggunakan cross tab, Importance Performance Analysis serta Consumer’s Satisfaction Index. Hasil penelitian menunjukkan pada umumnya konsumen beras hitam organik yang membeli secara online melalui s-commerce adalah responden sendiri, wanita, sudah menikah, remaja akhir, berpendidikan sarjana, kepala keluarganya bekerja sebagai PNS atau wiraswasta dan berasal dari kalangan menengah ke atas. Dari 12 atribut, 4 atribut menjadi prioritas utama dalam perbaikan yaitu derajat hitamnya warna beras, daya tahan beras, tercantumnya logo organik dan tanggal kadaluarsa. Konsumen merasa cukup puas terhadap keduabelas atribut beras hitam organik.Kata kunci: beras hitam organik, atribut produk, kepuasan terhadap atribut, pembelian secara online melalui social commerceAbstractPeople often think of black rice as black sticky rice, so it is less desirable as a healthy food. The rapid increase in social media users causes organic black rice trading to be carried out online via social commerce. The research was performed to 1). describe the characteristics of consumers who buy organic black rice online via s-commerce and who consume it and 2). analyze consumer satisfaction with its attributes. The research design was quantitative. The sample size 59 was drawn using stratified random sampling and convenience sampling. The data used primary data which was analyzed using cross tab, Importance Performance Analysis and Consumer's Satisfaction Index. The results show that in general, consumers of organic black rice who buy online via s-commerce were the respondents themselves, women, married, late teens, graduated with a bachelor's degree, the head of his family works as a civil servant or entrepreneur and comes from the upper middle class. Of the 12 attributes, there are 4 attributes that are the main priority for improvement, namely the degree of blackness of the color of the rice, the durability of the rice, organic logo is printed and expiration date are printed. Consumers were quite satisfied with the twelve attributes of organic black rice.Keywords: organic black rice, product attributes, satisfaction with attributes, online purchases via social commerce
Co-Authors Anne Charina Annisaa Punjul Rahayu Azimah Nur Rahmah Denny Razzianto Elsha Munziah Hepi Hapsari kalfin Kalfin Kuswarini Kusno Kuswarini Kusno Pandi Pardian Rani Andriani Budi Kusumo Sauma Hanuuf Trisna Insan Noor Tuti Karyani Yolanda Ashiila