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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Accounting and Investment JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks TIJAB (The International Journal of Applied Business) AKTSAR: Jurnal Akuntansi Syariah International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JIA (Jurnal Ilmiah Akuntansi) eBA Journal: Journal Economic, Bussines and Accounting Akuntansi : Jurnal Akuntansi Integratif JASF (Journal of Accounting and Strategic Finance) Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Jurnal Abdimas Bina Bangsa I-Com : Indonesian Community Journal Procedia of Social Sciences and Humanities
Nur Ravita Hanun
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Community Empowerment

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Optimalisasi Branding Produk dan Digital Marketing pada Karang Taruna Desa Keboan Anom Hanun, Nur Ravita; Fitriyah, Hadiah; Fitrani, Arief Senja; Hidayat, Anastasya Putri; Handayani, Henna
Community Empowerment Vol 6 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.411 KB) | DOI: 10.31603/ce.4402

Abstract

Pengabdian masyarakat ini memiliki tujuan diantaranya memberikan pelatihan branding produk dan pemasaran digital kepada kelompok karang taruna Desa Keboan Anom, Kecamatan Gedangan, Sidoarjo Jawa Timur. Masalah yang terjadi pada Mitra yaitu belum memiliki label usaha dan masih menerapkan cara manual dalam memasarkan produknya. Pemasaran manual dilakukan dengan menitipkan produk ke warung di sekitar tempat tinggal, tanpa adanya bantuan pemasaran online. Permasalahan yang diangkat adalah peningkatan branding produk, dan peningkatan manajemen pemesanan produk dengan implementasi teknologi informasi. Solusi yang ditawarkan adalah pelatihan branding produk dan pembuatan website. Penerapan aplikasi kepada mitra melalui kegiatan transfer knowledge melalui pelatihan dan pendampingan mitra dalam penggunaan website. Pelaksanaan kegiatan dengan metode Focus Group Discussion (FGD) untuk menjalin keterbukaan, kepercayaan dan memahami persepsi, sikap serta pengalaman persoalan yang dimiliki oleh mitra dalam melakukan branding produk, kemudian dilanjutkan pada pendampingan yaitu penyuluhan dan pelatihan penggunaan website yang meliputi desain iklan, upload konten.
Small and medium enterprises' innovation and product competitiveness in the Covid-19 pandemic era Hadiah Fitriyah; Nur Ravita Hanun; Rima Azara
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.62 KB) | DOI: 10.31603/ce.5570

Abstract

The purpose of the community service is to increase the products competitiveness of the Belimbing Wangi SMEs, Watesari Village, Balongbendo District, Sidoarjo Regency. The impact of the Covid-19 pandemic is extraordinary, especially for the Belimbing Wangi SMEs business group, where the production process and turnover has decreased, because business management is still carried out conventionally and Watesari Village tourism must be closed according to government regulations. The service method used is field observation, trial of processed star fruit products, training and assistance in processing star fruit juice, and business management training. As a result of the assistance, partners understand the importance of conducting business management and finding the best formula for star fruit juice drinks. This training also supports the sustainability of the Belimbing Wangi SMEs business and competes at the global market level.
Halal, PIRT & business finance training for Gambir Anom’s MSME Group, Sidoarjo Nur Ravita Hanun; Rima Azara; Indah Apriliana Sari W.
Community Empowerment Vol 7 No 8 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7468

Abstract

The community of Keboan Anom Village, Gedangan District, Sidoarjo Regency, engages in a constructive activity that was started by the Gambir Anom UMKM group. These initiatives include the formation of a food and beverage company run by Gambir Anom residents. Unfortunately, they have a number of issues, such as the absence of a PIRT, a lack of halal certification, and inadequate business financial management. The implementation of this activity is done through assistancing and training. Through this assistance, the Gambir Anom MSME Group already has a business license and a product license, so that their products are ready to compete in the modern market. Additionally, training with SME accounting software can help business actors understand how to manage their finances.
Co-Authors Ade irma Suryani Lating Aisha Hanif Ajeng Tita Nawangsari Arief Senja Fitrani, Arief Senja Atina Nabila Atina Nabila Ade Prasetya Binti Nadhifa Binti Nadhifah Binti Shofiatul Jannah Clarisa Ika Candrawati Detak Prapanca Dina Dwi Oktaviarini Eva Hidayatul Khusnah Hadiah Fitiyah Hadiah Fitriyah Handayani, Henna Heri Widodo Hidayat, Anastasya Putri Indah Apriliana Sari Indah Apriliana Sari W. Junjunan, M Ilyas Junjunan, Mochammad Ilyas Lukman Hudi M Ilyas Junjunan Marodiyah, Inggit Mochammad Ilyas Junjunan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nawangsari, Ajeng Tita Nihlatul Qudus Sukma Nirwana Ratna Anggraini Aripratiwi Retno Wulandari RIMA AZARA Rizki Eka Febriansah Setiyono, Wisnu Panggah Sigit Hermawan Sriwahyuni, Diana Surya Ningrum