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All Journal JPsd ( Jurnal Pendidikan Sekolah Dasar ) JMM (Jurnal Masyarakat Mandiri) Jurnal Pengembangan Wiraswasta Value: Jurnal Manajemen dan Akuntansi Jurnal Investasi Jurnal Kewarganegaraan Jurnal Ilmiah Manajemen dan Kewirausahaan Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Economic and Management (JECMA) JAMU : Jurnal Abdi Masyarakat UMUS Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal JLEB: Journal of Law, Education and Business
Muhammad Syaifulloh
Universitas Muhadi Setiabudi
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Journal : Manajemen Kreatif Jurnal

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Analisis Pengaruh Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Mie Ayam Arjuna Di Randudongkal Pemalang Tata Aulia Rahma; Khalid Iskandar; Muhammad Syaifulloh
Manajemen Kreatif Jurnal Vol 1 No 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2173

Abstract

This study was set behind a decrease in the sales of arjuna chicken noodles during 2020-2021. This decline in sales indicates a decrease in consumer buying decisions for arjuna chicken noodle products so that it can be formulated in this study that how consumers make decisions to buy arjuna chicken noodle amid a growing competitive phenomenon based on service quality and word of mouth. The purpose of this study was to analyze the effect of service quality and word of mouth on the purchase decision of arjuna chicken noodles. This study uses quantitative methods. Data collected using questionnaire and interview techniques. The respondents in this study were 50 people who met one of the five criteria; decision-making, purchasing, consuming chicken arjuna noodles at Randudongkal Pemalang. Three hypotheses were formulated and tested using regression analysis. Research results show that service quality does not have a significant effect on purchasing decisions, while Word Of Mouth has a significant effect on purchasing decisions. Word of mouth also had a high effect on purchasing decisions on Arjuna Chicken Mie Randudongkal Pemalang.
Co-Authors Akbar NP Darma Wahana Akbar Nuur PDW Akbar Nuur Purnama Darma W. Akhsiva Nurul Maulida Arie Nastio Reza Deni Irawan Dian Fitria Ningsih Dimas Shobikhatunnisa Dumadi Dumadi Dwi Harini Feby Istifarini Gian Fitralisma Hendri Sucipto Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani indriyani, azizah Jamilatun Hikmah Khalid Iskandar Laeli Istifana M. Ulinnuha Maya Nur Indah Sari Muafatun Murdiono Nabilla Putri Jullizir NUR AISYAH Nur Annisa Nur Khojin Nur Kiman Nur Zahrotun Nisaa Primadani Yoga Siwi Riono, Slamet Bambang Roby Setiadi Roni Roni Saprilia Tri Lestari Siti Nurzanah Afiyanti Sri Lestari Suci Nur Utami Sukma Herlina Tata Aulia Rahma Warpuah Warpuah Widiya Ananda