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All Journal ACADEMICS IN ACTION Journal of Community Empowerment jurnal ilmiah hospitality Jurnal Informatika dan Bisnis Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Elis Sondang Dasawaty
Institut Bisnis dan Informatika Kwik Kian Gie
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan

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Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura Siti Meisyaroh; Martha Ayerza Esra; Elis Sondang Dasawaty
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): Edisi April 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1116

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.
Co-Authors Akhmad Budi Budi Berlinton Sitorus Budi Wasito Farida Komalasari Humdiana Humdiana Martha Ayerza Esra Raynor Raynor Sigit Birowo Siti Meisyaroh Tony Sitinjak