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Hengki Samudra
Sekolah Tinggi Ilmu Ekonomi AMM
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Journal : Valid Jurnal Ilmiah

 1 
ANALISIS SWOT SEBAGAI PENENTU STRATEGI BERSAING PERUSAHAAN Hengki Samudra; Indah Ariffianti; Ria Rosmalasari Sapitri
Valid: Jurnal Ilmiah Vol 14 No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.35748/valid.v14i1.29

Abstract

This research entitled the "SWOT Analysis As Determinants of Corporate Competitive Strategy (Studies in Carissa Salon in Mataram City)". This research aims to determine the position of Carissa Salon business based on SWOT analysis as well as to determine the right competitive strategy undertaken by Carissa Salon. This research is descriptive research. Methods of data collection in this research using a sample survey with a sampling technique using Snowball Sampling. The data collection techniques used in this research is by interview and documentation. While the data collection tool is questionnaires. Based on the results of SWOT analysis is performed using tables EFAS and IFAS known that the company is in a Weakness-Opportunities (WO) position, this can be seen from the total scores for weakness by 1.72 greater than the total score of the power of 1.56 on the IFAS table, and based of EFAS table shows that the total score for opportunities by 1.64 greater than the total threat score of 1.08. As for the right competitive strategy undertaken by Carissa Salon based of SWOT analysis is a strategy to improve itself which is a strategy to minimize the weaknesses by making use of existing opportunities
PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA UD. EVA GROUP MATARAM Fitri Rahmadani; I Made Suardana; Hengki Samudra
Valid: Jurnal Ilmiah Vol 16 No 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This study aims to determine the satisfaction is an intervening variable there is a relationship between service quality variable, product variable, price variable and location to loyalty variable in UD. Eva Group Mataram. The population in this study is all consumers who become customers at UD. Eva Group whose number is unidentified. The sampling technique used with purposive sampling method. Data were obtained from questionnaires distribution with total sample of 100 people. Methods of data collection using questionnaire method and data analysis method using path analysis. Based on the results of data analysis, it can be concluded as follows: 1) customer satisfaction is an intervening variable on the relationship variable between service quality variable and customer loyalty variable, 2) Customer satisfaction is the intervening variable on the relationship variable between the product with customer loyalty variable, 3) Is an intervening variable on the relationship between price and customer loyalty, 4) Customer satisfaction is an intervening variable on the relationship between location and customer loyalty
Motivasi dan Minat Berwirausaha Ditinjau dari Pengetahuan Kewirausahaan dan Persepsi Peluang Kerja Pada Mahasiswa STIE AMM Mataram Hengki Samudra; Satriawan Satriawan; Topan Siswanto
Valid: Jurnal Ilmiah Vol 17 No 1 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This study aims to determine the significant influence between entrepreneurship knowledge and Job Opportunities Perception on motivation and interest in student entrepreneurship. This study was designed with a quantitative research approach aimed at looking at the influence between variables in research. The sampling technique used is nonprobability sampling technique with a purposive sampling approach. With a total sample of 100 respondents. data collection tools using a questionnaire with a measurement of differential semantic scale. Data processing tools use structure equation modelling. Processing of research data begins with exogenous and endogenous confirmatory factor (CFA) analysis testing and results in the fulfillment of exogenous and endogenous CFA requirements. Where the significance requirements P ≤ 0.05 and the value of C. R ≥ 2, so that those who meet these requirements are entrepreneurial knowledge (KWN) influence on motivation where p = 0.001; and C.R = 3.208. So that the results of data processing show that entrepreneurial knowledge has a significant effect on motivation, perceptions of business opportunities have no significant effect on motivation, entrepreneurial knowledge has no significant effect on interests, Perception of business opportunities has no significant effect on interests, and motivation has no effect on interests
ANALISIS RETURN ON INVESTMENT (ROI) DAN RESIDUAL INCOME (RI) DENGAN PENDEKATAN DU PONT SYSTEM UNTUK MENILAI KINERJA KEUANGAN PADA PT. GUDANG GARAM Tbk. YANG TERDAFTAR DI BURSA EFEK INDONESIA Erviva Fariantin; Hengki Samudra
Valid: Jurnal Ilmiah Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This study aims to determine a company's financial performance as measured using the Return On Investment with Du Pont System approach. To determine a company's financial performance as measured using the Residual Income. Objects in this study conducted at the company PT Gudang Garam Tbk. The data used in this research is secondary data obtained from the Indonesia Stock Exchange. The data in the form of financial statements ie balance sheet and profit/loss taken in the annual report. These results indicate that the ability of companies in the process of return on investment is not setabil by showing the percentage up and down each year for research provide. It shows that the company has not been able to optimize the return on sales and investments are undertaken each year, but if in view of the general standard or average industry company's ability to return on investment can say either as a result of the calculation of ROI analysis of more value of the general standard or average industry. Meanwhile, when viewed from the calculation of residual income (RI), obtained a positive value RI. With positive RI means that the company is able to generate economic added value for shareholders and investors. It shows also that the financial performance in doing is effective and efficient (RI> 0)
EKUITAS MEREK PRODUK KOSMETIK WARDAH DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA MATARAM Hengki Samudra
Valid: Jurnal Ilmiah Vol 13 No 3 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This research entitles the "Influence of Brand awareness and brand loyalty top-rated To Consumer Decision In Buying Product of Cosmetic Wardah in Mataram City". This research Target is to know the assessment of consumer at Mataram City for Brand awareness and brand loyalty top-rated owned by-product of cosmetic Wardah and to know the influence of brand of the product of cosmetic Wardah to the decision of consumer purchasing in Mataram City. This research represents the type of research of asosiatif eksplorasi, method of data collecting used is the method of sample survey by means of data collecting in the form of the questionnaire allowed to 100 responder people, with the technique of intake sample in the form of accidental sampling. Analyzer used is Doubled Linear Regression. Result of analysis proves that variable of the dimension of brand awareness, impressive and brand loyalty top-rated by the consumer of product of cosmetic Wardah in Mataram City. All variable have an effect on by significant to consumer decision in doing purchasing of Wardah cosmetic of either through parsial and also simultan. Assess the coefficient of regression of variable of Brand Awareness (X1) of equal to 0,358 indicating that variable of Brand Awareness represents the dominant variable influence the consumer decision buy the product Wardah. Assess the R square of equal to 0,866 indicating that ability of variable of Brand Awareness (X1) and Brand loyalty (X2) in explaining variable of consumer decision buy the product Wardah is equal to 86,6%, while the rest 13,4% explained by other dissimilar variables outside research model which input do not in the research model
Co-Authors ., Satriawan Ariffianti, Indah Ertin Helmida Erviva Farianti Fariantin, Erviva Fitri Rahmadani I Made Suardana I Nengah Arsana indah arifanti Khaerul Hadi Khotmi, Herawati Kisnawati, Baiq Muhammad Wahyullah Ria Rosmalasari Sapitri Satriawan Satriawan Siswanto, Topan Sukma Hidayat Kurnia Abadi Syakbani, Baehaki Ulfiani Asdiansyuri Ulfiyani Asdiansyuri