Article Per Year (5 Year)
p-Index From 2019 - 2024
1.829
P-Index
This Author published in this journals
All Journal Valid Jurnal Ilmiah Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS)
Muhammad Saleh
Universitas Bina Bangsa
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal%20Abdimas%20Bina%20Bangsa

 1 
PEMBERDAYAAN UMKM DALAM MENINGKATKAN PENDAPATAN PADA MASA PANDEMI COVID-19 DI KELURAHAN KEMANISAN Gatot Hartoko; Rika Kartika; Fatari Fatari; Muhammad Saleh; Aditya Aditya; Ajeng Monica
Jurnal Abdimas Bina Bangsa Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.805 KB) | DOI: 10.46306/jabb.v3i1.180

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the productive economic sectors that can be a source of income for individuals. MSME activists in the 4.0 era are required to be more creative in innovating, both in terms of products and marketing through digital marketing. The existence of the COVID-19 pandemic which lasted quite a long time, had a huge impact on the MSME sector, due to limitations in conducting offline commerce. MSME activists and the surrounding community in the Kemanisan Village, Curug Sub-district were also affected by the COVID-19 pandemic, namely the decline in income levels and sluggish economic activity. Potential resources in Kemanisan Village are Chicken and Bamboo Shoots, quite high competition in sales of chicken and bamboo shoots. This community service is carried out to empower MSMEs in increasing incom.. The method of implementation is carried out by the experimental method, namely providing insight and direct experimental practice related to product innovation of processed chicken and bamboo shoots. In addition, it also uses the lecture method about digital marketing through the Shopee marketplace. Based on a series of activities that have taken place in community service activities in Kemanisan Village, several results were obtained, including the activity participants were able to produce shredded chicken products and meatballs aci bamboo shoots in packaging to operate shopee for online marketing, so that they had the opportunity to increase income
Co-Authors Abdul Bahits Aditya Aditya Ahmad Mukhlis Ajeng Monica Ardi Hidayat Deny Aditia Efi Tajuroh Afiah Fatari Fifa Alifah Gatot Hartoko Ghivary Aulia Ihwan Satria Lesmana Ismatullah Ismatullah Listiawati Listiawati Muhamad Sanan Raden Irna Afriani Rika Kartika SYAMSUL HIDAYAT Veronika Joan Jasmine Wahyu Widodo