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STRATEGI PROMOSI PENGELOLAAN WISATA PANTAI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN PASCA TSUNAMI SELAT SUNDA DI KABUPATEN PANDEGLANG Ihwan Satria Lesmana; Abdul Bahits; Mohamad Bayi Tabrani
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 6, No 2 (2020)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jm001.v6i2.595

Abstract

AbstrakSektor pariwisata pantai Kabupaten Pandeglang Banten, merupakan sektor yang diunggulkan dan berkontribusi terhadap Pendapatan Daerah Kabupaten Pandeglang. Tsunami selat sunda yang terjadi pada tanggal 22 Desember 2018, telah menghancurkan wisata Pantai yang ada di Kabupaten Pandeglang mulai dari Kawasan Pantai Carita sampai Kecamatan Sumur. Tujuan penelitian ini dilakukan untuk mengetahui dan menganalisa penerapan strategi promosi pengelolaan wisata pantai pasca tsunami Selat Sunda yang dilakukan oleh Dinas Pariwisata Kabupaten Pandeglang bekerja sama dengan beberapa pelaku usaha wisata yang ada di sekitar pantai di Kabupaten Pandeglang. Metode analisis yang digunakan dalam penelitian ini yaitu metode analisis SWOT dengan menganalisa kekuatan, kelemahan, peluang dan ancaman yang dimilki potensi wisata pantai yang ada di Kabupaten Pandeglang. Hasil dari penelitian ini menunjukan perlu adanya penerapan beberapan strategi diantaranya: strategi promosi yang berkelanjutan, startegi pengembangan sumber daya manusia, strategi pengembangan potensi wisata pantai, strategi engembangan kelembagaan, diharapakan dengan penerapan beberapa strategi tersebut diatas dapat membantu dalam meningkatkan kunjungan wisatawan ke wisata pantai yang ada di Kabupaten Pandeglang Pasca Tsunami Selat Sunda.Kata kunci: Strategi, Promosi, Wisata, Pantai, Tsunami.AbstractThe coastal tourism sector of Pandeglang Regency, Banten, is a sector that is favored and contributes to the Regional Revenue of Pandeglang Regency. The Sunda Strait tsunami that occurred on 22 December 2018, has destroyed beach tourism in Pandeglang Regency starting from the Carita Beach Area to Sumur District. The purpose of this study was to determine and analyze the implementation of the promotion strategy for coastal tourism management after the Sunda Strait tsunami carried out by the Pandeglang Regency Tourism Office in collaboration with several tourism businesses around the coast in Pandeglang Regency. The analytical method used in this research is the SWOT analysis method by analyzing the strengths, weaknesses, opportunities, and threats that have the potential for coastal tourism in Pandeglang Regency. The results of this study indicate the need to implement several strategies including sustainable promotion strategies, human resources development strategies, coastal tourism potential development strategies, institutional development strategies, it is hoped that the implementation of some of the strategies mentioned above can help increase tourist visits to coastal tourism. in Pandeglang Regency Post-Sunda Strait Tsunami.Keywords: Strategy, Promotion, Tourism, Beach, Tsunami.
PENGARUH CURRENT RATIO (CR) DAN DEBT TO EQUITY RATIO (DER) TERHADAP RETURN ON ASSET (ROA) PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Agus Firmansyah; Ihwan Satria Lesmana
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 2 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v1i2.38

Abstract

The return on asset value is one of the considerations that influence investors to invest in a company. The higher the return on asset, the more invested. There are several ratios that affect considerations in investing investors, including current ratio and debt to equity ratio. This study aims to determine the effect of current ratio and  debt to equity ratio on return on assets in pharmaceutical sub-sector manufacturing companies listed in IDX for the period 2015-2019. The method in this study uses quantitative method, the population in this study there are 10 pharmaceutical companies and samples used by 8 pharmaceutical companies registered in IDX witha period of cussingduring2015-2019. The results showed that partially variable  there is an influence of current ratio to return on asset, there is a negative influence of debt   to equity ratio to return on asset.
EFFECT OF EXCHANGE RATES AND INTEREST RATES ON STOCK PRICES ON CONVENTIONAL BANKS: PENGARUH NILAI TUKAR DAN SUKU BUNGA TERHADAP HARGA SAHAM PADA BANK KONVENSIONAL Ihwan Satria Lesmana; Listiawati Listiawati; Abdul Bahits
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 1 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i1.46

Abstract

One of the benchmarks in investing is the ease of obtaining information about the development of stock prices on the stock exchange. The information obtained is what is needed for investors who will invest, some information can be used as a reference for investing in the capital market including, interest rate inflation, exchange rates, price fluctuations, trading volume, important information on issuers and others.This study aims to determine how the effect of exchange rates and interest rates together on stock prices in conventional banks listed on the IDX for the 2016-2020 period.This research method uses a quantitative approach. Sources of data in this study is secondary data with a population of 42 banking companies and obtained a sample of 9 banks.Data obtained from the Indonesia Stock Exchange (IDX), the exchange rate (X1) against stock prices (Y) in conventional banks t-test calculation results t-test value (0.792 < 2.016) and a significance value of 0.433 > (0.05), interest rates (X2) on stock prices (Y) in conventional banks t-test results of t-test calculations (0.098 < 2.016) and a significance value of 0.923 > (0.05). Partially test (F-Test), together the exchange rate (X1) and interest rates (X2) variables on stock prices (Y) in conventional banks with the results of the calculated value Fcount (0.424) < Ftable (3.220), and it is known significance value of 0.657 > 0.05.The conclusion in this study states that the exchange rate has no effect on stock prices in conventional banks, interest rates have no effect on stock prices in conventional banks, as well as joint testing of exchange rates and interest rates has no effect on stock prices in conventional banks
UPAYA MENINGKATKAN KESEJAHTERAAN MASYARAKAT MELALUI PROGRAM PENGEMBANGAN WISATA TAMAN KREATIF DI KELURAHAN PIPITAN KECAMATAN WALANTAKA KOTA SERANG Raden Irna Afriani; Listiawati Listiawati; Ahmad Mukhlis; Ihwan Satria Lesmana; Abdul Bahits; Wahyu Widodo; Muhammad Saleh
Indonesian Collaboration Journal of Community Services Vol. 2 No. 2 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i2.73

Abstract

Tourism development is currently aimed at sustainable tourism development with development based on the principle of community-based empowerment. One of the villages that developed with these principles is  Pipitan  Village. Pipitan Creative Park is a new tourist attraction in Kota Serang that has many tourist destinations. Pipitan Creative Park tourism  has resources that are abundant enough that it has considerable tourist potential to be developed as a tourist attraction. This place when considered more than potential can be developed as a charming beauty makes tourists more comfortable. In this case, the program implemented is to further develop the Pipitan Creative Park of Walalantaka Subdistrict. In tourism management, there are several aspects of planning, management, supervision and evaluation. But in its implementation, not optimal for this reason, the management of tourism awareness groups (Pokdarwis) is necessary. Human Resource Development, Friendly local population and Artisan community training. These methods are used to improve the economy of the community by organizing events involving the community around tourist attractions, maintenance of garbage tubs and cooperation programs with third parties. The positive impact on Creative Park attractions is the opening of jobs, increasing community income, the use of tourist facilities in the local community.
The Good Corporate Governance Dan Free Cash Flow Terhadap Manajemen Laba PT. Tubagus Jaya Mahakarya Cilegon Ihwan Satria Lesmana; Lilian Oktaviani; Abdul Bahits
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 2 (2020): Article Research
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.024 KB) | DOI: 10.36778/jesya.v3i2.174

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Good Corporate Governance dapat meminimalisir adanya manajemen laba, Good Corporate Governance merupakan suatu konsep monitoring untuk meningkatkan kinerja perusahaan yang dikelola oleh manajemen dan untuk menjaga akuntanbilitas manajemen dalam melindungi kepentingan stakeholder, sehingga diharapkan dapat menyelaraskan berbagai kepentingan. Perusahaan dengan arus kas bebas yang tinggi akan memiliki kesempatan yang lebih besar untuk melakukan manajemen laba. Penelitian ini digunakan untuk mengetahui pengaruh Good Corporate Governance dan Free Cash Flow terhadap Manajemen Laba pada PT. Tubagus Jaya Mahakarya Kota Cilegon Periode 2016-2018. Jenis penelitian yang digunakan dalam penelitian ini, yaitu penelitian kuantitatif dengan metode asosiatif kausal (hubungan). Hasil uji hipotesis Penerapan Good Corporate Governance dan free cash flow secara simultan terhadap manajemen laba diperoleh Fhitung > Ftabel (20,980 > 3,316) dengan nilai signifikasi kurang dari 0,05, sehingga dapat disimpulkan bahwa terdapat pengaruh dan signifikan penerapan Good Corporate Governance dan Free Cash Flow secara simultan terhadap manajemen laba pada perusahaan PT. Tubagus Jaya Mahakarya Kota Cilegon periode tahun 2016-2018.
Analisis Balanced Scorecard Sebagai Pendekatan Penilaian Kinerja Pada Koperasi Kartika Sultan Ageng Tirtayasa Serang Ihwan Satria Lesmana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i1.295

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Koperasi merupakan salah satu pelaksana pembangunan perekonomian di Indonesia yang diharapkan mampu meningkatkan kinerjanya agar dapat berjalan sejajar dan berdampingan dengan sektor pemerintah dan sektor swasta dalam memajukan perekonomian nasional. Agar dapat terlaksananya harapan tersebut diperlukan adanya pengukuran kinerja yang dapat digunakan untuk menilai keberhasilan, mengevaluasi hasil kerja, dan mendeteksi kelemahan atau kekurangan yang masih ada dalam Organisasi. Sesuai dengan tujuan penelitian, maka penulis menggunakan metode penelitian deskriptif kualitatif. Dalam penerapan penggunaan balanced scorecard pada koperasi, maka ada penyesuaian pada empat perspektif dalam balanced scorecard, yaitu: perspektif keuangan, perspektif pelanggan, perspekif bisnis internal, dan perspektif pembelajaran dan pertumbuhan. Dalam penelitian ini dilakukannya studi kasus dengan penentuan sampel menggunakan random sampling yang dihitung dengan rumus slovin. Sumber data yang digunakan adalah informan, dokumen dan arsip. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan analisis dokumen. Hasil empat perspektif yang ada pada metode balanced scorecard, yaitu bagian perspektif keuangan dihitung dengan 4 rasio keuangan yang memperoleh hasil sebesar 138,33%. Pada perspektif pelanggan diperoleh hasil sebesar16,41%. Pada perspektif bisnis internal diperoleh hasil sebesar 18,1%. Dan pada perspektif pertumbuhan dan pembelajaran diperoleh hasil sebesar 18,63%. Dari hasil yang telah dianalisis didapatkan perhitungan dengan perolehan rata-rata nilai sebesar 78,14% yang artinya kondisi Koperasi Kartika Sultan Ageng Tirtayasa masuk kategori dalam keadaan “Sangat Baik”.
PROMOSI DAN FASILITAS SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN PERSADA BANTEN Ihwan Satria Lesmana; Abdul Bahits; Jefran Adiswanse
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.590

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Pemenuhan kebutuhan masyarakat akan tempat tinggal ini menjadi sangat penting, mengingat fungsi rumah yang sangat vital sebagai sarana tempat tinggal. Hal ini juga berdampak terhadap kebutuhan masyarakat Kota Serang dan sekitarnya, akan sarana perumahan. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan fasilitas terhadap keputusan pembelian pada Perumahan Persada Banten. Metode penelitian yang digunakan adalah pendekatan kuantitatif, yakni untuk mengolah data-data yang diperoleh dari lokasi penelitian. Dengan jumlah populasi sebanyak 3318 dan sampel sebanyak 97 responden dengan menggunakan persamaan slovin. Hasil pengujian hipotesis pertama (H1) nilai signifikasi = 0,652 lebih besar dari pada 0,05 atau nilai sig > 0,05, maka Ho diterima Ha ditolak. Hasil pengujian hipotesis kedua (H2) nilai signifikasi = 0.000 lebih kecil dari pada 0,05 atau nilai sig < 0,05, maka Ha diterima Ho ditolak. Hasil pengujian hipotesis ketiga (H3) Fhitung = 16,152 dan Ftabel = 3,09 jadi Fhitung > Ftabel dengan tingkat signifikan di bawah 0,05, yaitu 0.000. Berdasarkan hasil pengujian hipotesis dapat diambil kesimpulan bahwa promosi tidak berpengaruh terhadap keputusan pembelian, dan fasilitas berpengaruh terhadap keputusan pembelian, serta secara simultan promosi dan fasilitas berpengaruh terhadap keputusan pembelian pada Perumahan Persada Banten.
SOSIALISASI PENTINGNYA KEPATUHAN DAN KEDISIPLINAN MASYARAKAT DI ERA PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT (PPKM) Ihwan Satria Lesmana; Nita Novita Sari; Rahma Diyana; Sarah Yulia Safitri; Bayu Lesmana Mulyawan
Indonesian Collaboration Journal of Community Services Vol. 1 No. 3 (2021): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.902 KB) | DOI: 10.53067/icjcs.v1i3.15

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The increasing situation of the Covid-19 virus in Indonesia has prompted the government to make a new policy, namely the Enforcement of Restrictions on Community Activities. The last update was on August 11, 2021, there were 3,749,000,446 people who tested positive. The PPKM policy is one of the policies in the effort to deal with COVID-19 which does not have a clear law, because the phrase to impose restrictions on activities to control the spread of the epidemic is not contained in Law No. 6 of 2018 concerning health quarantine. The document of Law Number 6 of 2018 concerning Health Quarantine is a legal product that was separated on 7 August 2018 by President Joko Widodo. This law is a legal umbrella in supporting the government to protect the health problems of the Indonesian people from the threat of new diseases and old diseases that re-emerge. The PPKM rules made by the government have caused a lot of losses for the community, especially in the economic field where MSME activities are limited. mobile phone facilities, inadequate signal, parents who do not understand technology.
ANALISIS INFLASI DAN KURS TAHUNAN DALAM MELIHAT KONDISI RIIL EKSPOR KOPI INDONESIA DI 5 (LIMA) NEGARA UNI EROPA Leni Panca Mustika Sari; Ihwan Satria Lesmana; Risma Eka Desiyani
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.199 KB) | DOI: 10.46306/ncabet.v2i1.74

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This research aimed to analyze annual inflation and exchange rates in view of the real condition of Indonesian coffee exports in 5 (five) European Union Countries (Belgium, France, Germany, Italy, and Netherlands) in 2016-2019. This research  method with a qualitative approach and uses secondary data. The results of this study is, inflation condition in Indonesia and 5 (five) European Union Countries using the formula for calculating the consumer price index in 2016-2019 is Indonesia’s average annual inflation of 3,12% and the annual average inflation of 5 (five) European Union Countries at 1,5% and classified into the type of mild inflation.The condition of the annual axchange rate in export activities is a type of exchange rate pegged to the Dollar/USD and tends to fluctuate. Indonesia’s low inflation and rising exchange rate cuase the volume and value of exports to increase and when the highest exchange rate occurs, it causes a decrease in the volume and value of coffee exports in 5 (five) European Union Countries
PKM PENDAMPINGAN PEMBUATAN PRODUK OLAHAN IKAN PAYUS (BAKSO IKAN PAYUS) DI DESA LINDUK PONTANG SERANG Ihwan Satria Lesmana; Reza Aditya Dermawan; Yuliana Rahayu; Rahmat Hidayat; Diniyatul Jaliyah; Anisa Nurulaini
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 3 (2022): Batara Wisnu | September - Desember 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i3.122

Abstract

One of the verified fishery products that can be developed and has the opportunity to add added value is fish balls. The development of various processed fishery products can be used as an alternative to fostering the habit of consuming fish for the people of Indonesia, as well as an effort to increase the nutritional value of the community. One form of processed fish products is fish balls. Meatballs are processed products from meat that are quite popular with the public. In general, meatballs are made from beef but lately many are found in the market meatballs made from fish meat. Almost all types of fish can be used as ingredients for making meatballs including payus fish with proper processing. Payus fish (Elops hawaiensis) is a pest for whitefish in traditional ponds. This fish is famous as a predator of whitefish fry with a characteristic slimmer body shape compared to whitefish, usually called male milkfish. Payus fish is a very important freshwater fishery commodity in the northern waters of Banten Province