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Imsar Imsar
Universitas Islam Negeri Sumatera Utara
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Journal : Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)

 1 
STRATEGI HOME INDUSTRI KONVEKSI DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA MASYARAKAT KOTA BINJAI (STUDI KASUS ABU BAKAR KONVEKSI MENCIRIM BINJAI TIMUR) Imsar Imsar
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan
Publisher : Program Studi Manajemen Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.051 KB) | DOI: 10.32696/jimk.v1i2.809

Abstract

This study aims to determine how the potential and empowerment role of the convection home industry in increasing community household income, and to determine the SWOT analysis of strategies used to increase household income in Binjai city. The background of this research is that in the 2020-2024 RPJMN, one of the macro targets is to improve the processing industry, one of the agendas is to strengthen quality economic defense by encouraging MSMEs. This research method is descriptive qualitative accompanied by a SWOT analysis. The analysis technique used is descriptive method and SWOT analysis, the formulation of a strategy that is processed from the weight of the identification results of the SWOT factor. The results of the calculation of the SWOT analysis of the total IFAS are higher than the total EFAS. The strategy to increase the business of the research object is in cell I Growth is namely the Backward integration or Forward integration strategy. In order to increase its business strength or competitive position, Burn Ash Convection must make efforts to minimize costs and inefficient operations to control the quality and distribution of products.
Co-Authors Aisy Salwa Daulay Alfi Ardiansyah Harahap Andri Soemitra Annisa Suci Ramadhani Ardhia Meianti Arya Farhan Asmuni Asmuni Atika Atika Azizah Mudrikah Cintia Indriyani Dara Citra Pratiwi Dewi Anna Sari Harahap Dicky Aris Munanda Meliala Dinda Puspita Tito erlina mayasari siregar Fauzi Arif Lubis Fitri Sagita Franaya Al Arfa Gita Nurul Fitri Damanik Hafiz Aryo Ramadhani Harahap, Muhammad Ikhsan Jannah, Nurul Juliana Nasution Kamilah, K M syahputra sinaga M. Ali Akbar Siregar Marliyah Muhammad Dimas Prasetya Muhammad Faishal Yahya Munafi’atul Husna Rangkuti Nabil Al Arif Nasution, Annio Indah Lestari Nur Ahmadi Bi Rahmani NUR AHMADI BI RAHMANI Nur Hasanah Nurbaiti Nurbaiti Nurhayati Tariani Praba Baskara Nasution Rahmad Ramadhan Rahmat Daim Harahap Risna Ina Dewi Rizky Febrian Saragih Sari Maharani Arifianti Sinta Pitriyanti Siti Aisyah Siti Masitha Syafira Sardini Tambunan, Khairina Tri Inda Fadhila Rahma Ujang Sumarwan Wahyu Destriyansah wan melia gusdini Wildan Fauzi Harahap Yenni Samri Juliati Nasution Yoesrizal M. Yoesoef Zsasa Aulia Hubara