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All Journal Journal of Management and Business Innovations Enrichment : Journal of Management Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
Dedy Lazuardi
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of the Effect of Islamic Income Ratio (ISIR) on The Profitability of Sharia Banks in Indonesia Nur Ahmadi Bi Rahmani; Dedy Lazuardi; Nuri Aslami
Journal of Management and Business Innovations Volume: 02, Number: 02, 2020
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.094 KB) | DOI: 10.30829/jombi.v2i2.9423

Abstract

The purpose of this study is to examine the impact of the Islamic Income Ratio (IsIR) on the profitability of Islamic banks in Indonesia over the five years 2012-2019. This study employs a quantitative method and draws on secondary data sources. It was decided to apply a basic linear regression methodology. The Islamic Income Ratio (IsIR) is the independent variable, and the profitability is proxied by the Return on Assets (ROA) as the dependent variable. The data processing analytic tools were SPSS 22.0. The findings revealed that a partially Islamic Income Ratio (IsIR) positively and statistically significantly impacted profitability in the study.Keywords: Islamic Income Ratio (IsIR), profitability
Analysis of the Impact of Services and Consumer Trust on Consumer Loyalty in Using Services Muammar Rinaldi; Ihdina Gustina; Dedy Lazuardi; Elisabeth Nainggolan
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.838 KB) | DOI: 10.35335/enrichment.v12i2.446

Abstract

The purpose of this research is to determine the effect of Service and Consumer Trust on Consumer Loyalty at Prima Elektronik. The population in this research is consumers of Prima Elektronik totaling 1,498 respondents. The technique of determining the samples used in this research is the Slovin formula and totaling 94 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method is used to solve problems and prove hypotheses with descriptive analysis, and regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show Service variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The Consumer Trust variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The F test results show that the independent variables Service and Consumer Trust adjusted for the variable Consumer Loyalty. Test results of the coefficient of determination (R2) indicate that the Consumer Loyalty variables are supported by Service and Consumer Trust variables.
Relationship of Location, Price, and Promotion to Interest in Buying Gordyn at Soni Interior House Dedy Lazuardi; Ihdina Gustina; Muammar Rinaldi
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.483 KB) | DOI: 10.35335/enrichment.v12i5.819

Abstract

This study aims to determine the relationship between Buying Interest Location at Soni Interior House, knowing the relationship to Buying Interest at Soni Interior House, knowing the relationship to Buying Interest at Soni Interior House, and knowing the relationship to Buying Interest at Soni Interior House House. The research methodology used is the descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to shops that made purchases at the Promotion of Soni Interior House, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who use the services of the company during the period 2016 to 2020 as many as 55,648 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using the multiple linear regression analysis methods. The results of the analysis show that the location has a positive and significant relationship with buying interest in Soni Interior House.
The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan Dedy Lazuardi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.128

Abstract

This study aims to determine the effect of products on purchasing decisions in the world of dolls, determine the effect of prices on purchasing decisions in the world of dolls, and determine the effect of products and prices on purchasing decisions in dolls world The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 716 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 88 respondents. The results showed that the product and price partially had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results showed that the product and price simultaneously had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results of this study are supported by the value of R square (R2), which means that product and price have an influence on purchasing decisions. While the rest is influenced by other factors that come from outside this research model such as location, product design, price discount, service, loyalty, satisfaction, service and other variables.
Analysis of Service Quality and Customer Satisfaction on Customer Loyalty Ihdina Gustina; Dedy Lazuardi; Zulkarnain Siregar
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.129

Abstract

This study aims to determine the effect of Service Quality on Customer Loyalty at Jhon Electro, to determine the effect of Customer Satisfaction on Customer Loyalty at Jhon Electro, to determine the effect of Service Quality and Customer Satisfaction on Customer Loyalty at Jhon Electro. The research population that will be used in the study are all customers who made purchases at the company during the 2020 period as many as 173 customers. By using the Slovin formula with an error rate of 5%, the total sample size is 121 respondents. The results showed that Service Quality and Customer Satisfaction partially had a positive and significant effect on Jhon Electro's customer loyalty. The results showed that Service Quality and Customer Satisfaction simultaneously had a positive and significant effect on Jhon Electro's customer loyalty. The results of this study are supported by the value of R square (R2) which means that Service Quality and Customer Satisfaction have an influence on Customer Loyalty. While the rest is influenced by other factors that come from outside this research model such as price discounts, advertising, customer behavior, price, location and other variables.
The Effect of Price and Location on Successful Business Sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan Stanley Chandra; Dedy Lazuardi
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.133

Abstract

This study aims to determine the effect of Price and Location either partially or simultaneously on Successful Business sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan. This research uses descriptive and quantitative methods. The population in the research were all consumer on 2022 with unknown total. A total sample was 120 consumers with a tolerable error rate of 5%. The sampling technique with nonprobability sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Successful Business = 22,992 - 0,199 + 0,714 + e. The results showed that the Price partially had a negative and significant effect on the successful business sale Warung Nasi Soto Tebo, with a tcount > ttable, which was 3.207 > 1.9804 and with a significant level of 0.002 < 0.05. Location partially have positive and significant effect on the successful business sale Warung Nasi Soto Tebo, with tcount > ttable, namely 8.510 > 1.9804 and with a significant level of 0.000 < 0.05. Based on the results of simultaneous hypothesis testing, it is known that the results of the -F test show that the Price and Location variables simultaneously affect the Successful Business, with Fcount > Ftable, namely 64.403 > 3.07 and with a significant value of 0.000 < 0.05. The amount of R Square is 0.524 or 52.4%, which means that the Price and Location affect the successful Business by 52.4% and the remaining 47.6% is influenced by other factors not examined in this study.    
WOMEN EMPOWERING THROUGH DECOUPAGE Hommy Dorthy Ellyany Sinaga; Petrus Loo; Dedy Lazuardi; Sri Rezeki
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 1 (2024): April 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i1.2049

Abstract

Abstract: The community service activity "Women Empowering Through Decoupage," conducted in continuation of the Memorandum of Understanding with Sultan Azlan Shah Malaysia Polytechnic, was organized by several lecturers at Sekolah Tinggi Ilmu Ekonomi Eka Prasetya from October 2nd to October 5th, 2023. The target participants were Puspanita (Wives of Lecturers/Employees) of Sultan Azlan Shah Malaysia Polytechnic. The activity focused on training participants in decorating pandan clutch using decoupage techniques. This collaboration between lecturers at Eka Prasetya College of Economics and Sultan Azlan Shah Malaysia Polytechnic lecturers aimed to empower Puspanita by imparting new knowledge and skills. The production outcomes potentially hold economic value. The activity garnered a highly positive response from all participants.            Keywords: decoupage; pandan clutch; puspanita; sultan azlan shah malaysia polytechnic; women empowering,  Abstrak: Kegiatan Pengabdian Kepada Masyarakat Women Empowering Through Decoupage dilakukan sehubungan dengan kelanjutan dari MoU dengan Politeknik Sultan Azlan Shah Malaysia. Kegiatan ini dilaksanakan oleh beberapa Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dan berlangsung pada 2-5 Oktober 2023, dengan sasaran peserta adalah Puspanita (Istri dari Dosen/Pegawai) Politeknik Sultan Azlan Shah Malaysia. Aktivitas yang dilakukan adalah dengan memberikan pelatihan pembuatan menghias tas pandan dengan menggunakan Teknik decoupage. Pengabdian kepada Masyarakat ini merupakan kolaborasi dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dengan dukungan Dosen dari Politeknik Sultan Azlan Shah Malaysia. Dari kegiatan ini, para Puspanita mendapatkan pengetahuan dan ketrampilan yang baru. Hasil produksi dapat menjadi peluang bernilai ekonomis. Kegiatan ini mendapat respon yang sangat positif dari seluruh peserta. Kata kunci: decoupage; cluth pandan; pemberdayaan perempuan; politeknik sultan azlan shah; puspanita 
The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan Michael Chen; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.85

Abstract

The primary objective of this study is to investigate how social media influencers and the ambiance of Café T1311 Medan impact customers' purchasing decisions. This research falls under the category of quantitative research. The research population comprised Café T1311 Medan customers, and a sample of 100 respondents was chosen using accidental sampling methods. Data collection involved the use of questionnaires, interviews, and the examination of relevant documents. Subsequently, the collected data was processed and analyzed using multiple linear regression analysis. The findings demonstrated that both Social Media Influencers (X1) and Café Atmosphere (X2) had a positive and significant partial and combined effect on Purchasing Decisions (Y). The results of the coefficient of determination (R2) test suggest a relationship between the variables Social Media Influencers (X1) and Café Atmosphere (X2) and Purchase Decisions (Y) at Café T1311 Medan. Café T1311 Medan is expected to continue utilizing Social Media Influencers (X1) as a promotional tool for the café and to sustain the café atmosphere (X2). This involves maintaining various aspects of café facilities, ensuring cleanliness, and periodically updating the café's interior design in alignment with emerging trends. These efforts aim to create a comfortable and enjoyable dining experience for consumers.
THE INFLUENCE OF E-WORD OF MOUTH AND E-COMMERCE ON CONSUMER DECISIONS IN CHOOSING THE INDRIVE ONLINE TRANSPORTATION APPLICATION (CASE STUDY OF MARINDAL I, PATUMBAK I DISTRICT) Michael Gho; Dedy Lazuardi; Ihdina Gustina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.114

Abstract

The development and progress of information technology has now penetrated the field of transportation to facilitate human activities. With the increasing need for fast and easy transportation, online transportation service businesses using applications have emerged. The use of technology in the transportation sector provides convenience in ordering, time and cost efficiency, making it a distinct advantage for online transportation service providers compared to conventional transportation. InDrive is a ridesharing application platform (online transportation service provider) which is similar to Grab and Gojek, this application allows users to order cars/motorbikes at prices that can be negotiated between the driver and passenger. This research was conducted to determine and measure the influence of E-Word of Mouth and E-Commerce on the Decision to Choose the Indrive Online Transportation Application with a case study of Marindal I, Patumbak I District. This research uses a quantitative approach by determining a judgment sampling sample with criteria where the customer is age productive work using the indrive application which was used as a research sample. Using the Slovin sampling technique with a confidence level of 90% and an error rate of 10%, the sample used in this research was 100 people. Proving the hypothesis in this research is assisted by using the SPSS version 25 application. The results of this research are that the E-Word of Mouth variable partially has a positive and significant effect on the decision to choose Indrive online transportation. Partially, the E-Commerce variable has a positive and significant effect on the decision to choose Indrive online transportation. Simultaneously, E-Word of Mouth and E-Commerce have a positive and significant influence on the decision to choose Indrive online transportation. And 60.5% of voting decisions are influenced by E-Word of Mouth and E-Commerce.
Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi; Muammar Rinaldi; Sri Rezeki; Tina Muhardika Handayani
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.302

Abstract

The partners in the Community Partnership Program (PKM) activity plan are the teachers of Darusalam Medan Private High School in Medan Petisah District. Through the results of observations and interviews conducted by the proposing team, several priority problems were found by partners, namely: (1). The lack of knowledge of teachers about innovative learning methods so that learning takes place in a monotonous and boring way for students, (2). Teachers lack the knowledge and skills to develop teaching materials so they only use books from the library which are inadequate in number and quality, (3). Lack of opportunity to take part in free training to be able to develop and update teaching methods in accordance with educational developments in the industrial revolution era 4.0, (4) Schools do not yet have an online learning information system (e-learning), (5) Smartphones and laptops owned by students are only used for social media (Facebook, WhatsApp, Instagram), watching YouTube and playing online games during recess using internet facilities both at school and privately owned even though they should be used for learning. The solutions offered to solve partner problems are: 1). Carry out training on fun learning strategies and innovative learning methods for students in the form of blended learning, 2). Carry out training and assistance in the preparation of teaching materials for teachers, 3). Carry out training and mentoring the use of online learning information systems for teachers, 4). Making an online learning information system) that can be accessed via laptops and Android mobile phones, 5). Conduct user training for students. The approach method in implementing PKM uses education, training, practice, and mentoring methods
Co-Authors BAMBANG SUTEJO Elisabeth Nainggolan Hommy Dorthy Ellyany Sinaga Ihdina Gustina Ihdina Gustina Michael Chen Michael Gho Muammar Rinaldi Nur Ahmadi Bi Rahmani Nuri Aslami Petrus Loo Putri Wahyuni Sri Rezeki Stanley Chandra Tina Muhardika Handayani Zulkarnain Siregar