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All Journal Jurnal Manajemen dan Agribisnis AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Daun: Jurnal Ilmiah Pertanian dan Kehutanan Jurnal Riset Agribisnis dan Peternakan Jurnal Dinamika Sosial Ekonomi Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik Proceedings Series on Physical & Formal Sciences Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Erlinda Yurisinthae
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Mechanical Engineering Public Health Social Sciences Veterinary Other

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Journal : AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian

 1 
STRATEGI PENGEMBANGAN PASAR TRADISIONAL DI PASAR MELATI, KECAMATAN SUNGAI RAYA KABUPATEN KUBU RAYA: STRATEGY FOR DEVELOPING TRADITIONAL MARKETS IN THE JASMINE MARKET, SUNGAI RAYA SUB-DISTRICT KUBU RAYA DISTRICT deka fardilah; Erlinda Yurisinthae; Marisi Aritonang
Agripita: Jurnal Agribisnis dan Pembangunan Pertanian Vol. 7 No. 1 (2023): JURNAL AGRIPITA
Publisher : Agribusiness Study Program, Universitas Sriwijaya in Collaboration with Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/agripita.v7i1.80

Abstract

Traditional markets are a favorite place for people, especially the lower and middle classes to meet their daily needs. The purpose of this study is to analyze traditional markets development strategies. In this study using descriptive qualitative research which aims to describe phenomena regarding issues of traditional market developments in the jasmine market. The analysis process begins with identifying internal and external factors using SWOT analysis. Namely strengths, weaknesses, opportunities and threats. The population of this study includes traditional market services and traders in the jasmine market because it is a wholesale market in Sungai Raya sub-district, the sample of this study involving 35 pople as a determinant of the sample. The results of the study show that the strategy for developing traditional markets in Kubu Raya district uses SWOT analysis to evaluate environmental opportunities and challenges, also analyzes the existence of two business environmental factors, where the internal environment is a strength, a condition, a situation, an event that is interconnected where has the ability to control it, and the external environment is a force, a condition, a circumstance, an event that is interconnected which has no ablitiy or little ablitiy to control or influence.
Co-Authors A. Hamid A. Yusra Abdul Hamid A Yusra Adi Suyatno Adi Suyatno APRILINA EMI Ayu Arista Kusuma Anggraini Dedi Kurniadi deka fardilah DEWI KURNIATI Dwi Septiyarini Eggi Anugriansyah Ella Putriana Eva Dolorosa Eva Dolorosa Hardi Dominikus Bancin Herudin Herudin Imelda Imelda Irham, Irham Komariyati Komariyati Marisi Aritonang Maswadi Maswadi Maswandi Noviana Noviana Reko Hermansyah Retno Muntarsih Retno Wulan Fitrianti Rizky Noviyanti Sabinus Sabinus Sahbudin Sahbudin Septia Lestary Shenny Oktoriana Slamet Hartono Slamet Hidayah Sulaiman Sri Widodo Suharyani, Anita Yunia Harsela