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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Integra Gorontalo Development Review JURNAL MANAJEMEN BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Agroplasma REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 Jurnal Pengabdian Masyarakat Gemilang (JPMG) Riwayat: Educational Journal of History and Humanities
Junita Lubis
Universitas Labuhanbatu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : EKONOMIKA45

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Pengaruh Gaya Hidup, Service Quality, dan Word Of Mouth terhadap Keputusan Pembelian Konsumen dalam Memilih Cafe Sebagai Tempat Hangout di CKC Corner Perisai Rantauprapat Astri Bella Lestari; Siti Lam’ah Nasution; Junita Lubis
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2252

Abstract

This research aims to determine the influence of lifestyle, service quality, and word of mouth on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. This type of research is quantitative. In this study, the population is consumers of the CKC Corner Shield Rantauprapat café, the number of which is not known for certain. Because the population is unknown, the sample size obtained from the formula (Sujarweni, 2015) was 96 people. The sampling technique used is accidental sampling, that is, the sampling technique can be carried out on anyone who is accidentally found and is suitable to be used as a sample, then that person can be used as a sample. The research results show that lifestyle, service quality, and word of mouth have a positive and significant influence on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. The R square value from the coefficient of determination analysis is 0.606, meaning that purchasing decisions can be explained by lifestyle variables (x1), service quality (x2), and word of mouth (x3) of 60.6%, while the remaining 39.4% can be explained by other variables not examined in this study.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Ali Sahputra Astri Bella Lestari Aziddin Harahap Bayu Eko Broto Christine Herawati Limbong Dewi Kamaliah Siregar Iwan Syahputra Nasution Khairul Rizal Marlina Siregar Muhammad Ali Al Ihsan Muhammad Irwansyah Hasibuan Novita Sari Ritonga Novrihan Leily Nasution Palguna Wandani Serli Siti Lam’ah Nasution Siti Nurhalizah* Susi Susilawati Tri Utama Tambunan Ummi Nurzannah Dalimunthe Yudi Prayoga Yuniman Zebua Yusmaidar Sepriani Zulkarnaen Nasution Zulkarnain Nasution