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The Effect of Company Image, Service Quality, and Completeness of Facilities on Customer Satisfaction In Bank Muamalat Rantau Prapat Azmi Rizki Tanjung; Elida F S Simanjorang; Yudi Prayoga; Christine Herawati Limbong
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.2011

Abstract

Research was conducted at PT Bank Muamalat KCP Rantaprapat. The objective of this research was to find out: To what extent is the influence of corporate image, service quality and completeness of facilities on customer satisfaction at PT Bank Muamalat KCP Rantauprapat.  The research subjects consisted of several customers, in this study the respondents were 100 people. Data collection techniques using questionnaires and observations. While the data analysis method used is the Research Instrument Test, Classical Assumption Test, Simultaneous Effect Significance Test (F), Partial Effect Significance Test (T Test), Determinant Coefficient (R2) using SPSS Statistics Version 22 software, then draw the appropriate conclusions. With research results. The results showed that the Company Image, Service Quality, and Completeness of Facilities Have a Positive Effect on Customer Satisfaction at PT Bank Muamalat KCP Rantauprapat, Keywords: Company Image, Service Quality, Facilities, Customer Satisfaction.
Digital Marketing Training on MSMEs Built by BPODT (Lake Toba Authority Implementing Agency) Yona Melia; Mulya Rafika; Syukron Arjuna; Muhammad Raja Siregar; Christine Herawati Limbong
International Journal Of Community Service (IJCS) Vol. 2 No. 2 (2022): May 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.84

Abstract

Information technology that is developing rapidly can be beneficial for the community in supporting various business activities, both large and small scale businesses, including the activities of Micro, Small and Medium Enterprises (UMKM) so that they can be marketed globally. This activity aims to improve and develop digital marketing which is one of the digital-based product and service marketing techniques carried out by various Micro, Small and Medium Enterprises (UMKM) in the Lake Toba Caldera village. In this study, we describe the impact of digital marketing on sales volume for UMKM actors in the Caldera village. The method used in this research is descriptive qualitative research, namely research methods that are focused on problems based on facts which are carried out by means of observation, interviews and studying documents. The data analysis technique used is descriptive analysis, the results of research in the Caldera village are known.
Peningkatan Ekonomi Kreatif Dalam Upaya Pemberdayaan Masyarakat Desa Meranti Di Kecamatan Bilah Hulu Christine Herawati Limbong; Mulya Rafika; Eva Fitria; Yudi Prayoga
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2021): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (928.142 KB) | DOI: 10.54951/comsep.v2i3.117

Abstract

This study aims to explain the improvement and development of a home industry-based creative economy carried out by several academics, namely economics faculty lecturers and several students to the people of Meranti Village, Bilah Hulu District. Where in this study also explains the impact of the creative economy on the income of rural communities, as well as other supporting factors. The method used is qualitative descriptive research, namely by collecting data through observation, interviews, and documentation of the research object. The data analysis technique is using descriptive analysis. The results of research in Meranti Village are: First, the improvement and development of a home industry-based creative economy carried out by lecturers of the Faculty of Economics and Business, Labuhabatu University through the formation of a household business group. Second, increasing the income of the people who participate in the household business group. Third, internal and external factors that support the development carried out by lecturers of the Faculty of Economics and Business, Labuhanbatu University, students, and the Meranti village community in Labuhanbatu Regency.
The Effect of Communication, Decision Making, on Performance by Mediation of Job Satisfaction at the Youth, Sports Office, Culture and Tourism Office Labuhanbatu Regency Syarifah Nuraini; Zulkifli Musannip Efendi Siregar; Christine Herawati Limbong
Quantitative Economics and Management Studies Vol. 3 No. 1 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.309 KB) | DOI: 10.35877/454RI.qems885

Abstract

The purpose of this study was to determine the effect of communication on job satisfaction, to determine the effect of decision making on job satisfaction, to determine the effect of communication on performance, to determine the effect of decision making on performance, to determine the effect of job satisfaction on performance, to determine the effect of communication on performance. performance mediated job satisfaction, to determine the effect of decision making on job satisfaction mediated performance at the Department of Youth and Sports, Culture and Tourism of Labuhanbatu Regency. In this study using quantitative research methods. The population in this study was 70 people, and the sampling technique used was saturated sampling, so that the sample amounted to 70 people. Data collection techniques using documentation, interviews and questionnaires and using a Likert scale instrument for measuring questionnaires. This research uses data analysis method using SmartPLS 3 software which is run on computer media. PLS (partial least square) is a variant-based structural equation analysis (SEM) which can simultaneously test the measurement model as well as test the structural model. The results showed that communication had a positive effect and communication had a positive and significant effect on job satisfaction. Decision making has a positive and significant effect on job satisfaction. Communication has a positive and significant effect on performance. Decision making has no significant effect on performance. Job satisfaction has a negative and significant effect on performance. Communication has a positive and significant effect on job satisfaction mediated by job satisfaction. Decision making has a positive and significant effect on job satisfaction mediated by job satisfaction.
ANALISIS FAKTOR PENDUKUNG PENINGKATAN KINERJA PEGAWAI BADAN PUSAT STATISTIK KABUPATEN LABUHANBATU Elida F. S. Simanjorang; Christine Herawati Limbong; Nova Jayanti Harahap
Business Management Journal Vol 17, No 1 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i1.2449

Abstract

Supporting factors that are presented are the quality of human resources, work competence, and work commitments analyzed how they affect the performance of employees of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu, both partially and simultaneously. Data collection uses interviews, questionnaires and literature study. Work on data analysis methods using SPSS 22.0 for Windows software. This study used a sample of 30 employees taken using total sampling techniques.             The results of the study based on the F test showed that the quality of human resources, work competence and work commitment simultaneously had a positive and significant effect on the performance of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu employees, where the value of Fcount (17.583)> Ftable (2.98) with a significance level of 0.000 < 0.05. T-test results show that the quality of human resources (X1) has a positive and significant effect on the performance of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu employees, where the tcount (2.382)> ttable (1.706) and the significance value of 0.025 <0.05, work competence ( X2) positive and significant effect on the performance of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu employees, where the tcount (4.704)> ttable (1.706) and the significance value of 0.000 <0.05 and work commitment (X3) also have a positive and significant effect on the performance of the employees of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu, where the tcount (3.860)> ttable (1.706) and the significance value of 0.001 <0.05. Adjusted R Square value of 0.632 means that employee performance can be explained by the quality of human resources, work competence, and work commitments of 63.2%, while the remaining 36.8% is explained by other factors not examined in this study.
Pengaruh kebijakan dividen dan Earning Per Share (EPS) terhadap Price To Book Value pada perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia Christine Herawati Limbong; Mulya Rafika; Yudi Prayoga; Bhakti Helvi Rambe; Eva Fitria
Proceeding of National Conference on Accounting & Finance Volume 4, 2022
Publisher : Master Program in Accounting, Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of earnings per share and dividend policy on price to book value partially on food and beverage companies on the Indonesia Stock Exchange. To find out whether the debt to equity ratio moderates the relationship between earnings per share and dividend policy on price to book value partially on food and beverage companies on the Indonesia Stock Exchange. The number of samples in this study amounted to 12 companies during the study period of 5 years so that it has 60 observational data. The analysis technique used is multiple linear regression. The results showed that Dividend policy has a significant effect on price to book value. Earnings per share had no significant effect on price to book value. Together earning per share variable and dividend policy has a significant affect the price to book value.
PENGARUH PEREKRUTAN DAN TRAINING, PEMBERIAN TANGGUNG JAWAB, KOMPENSASI, DAN PROMOSI TERHADAP EFEKTIVITAS KINERJA KARYAWAN Christine Herawati Limbong; Bhakti Helvi Rambe; Yudi Prayoga; Mulya Rafika; Dinda Karansita Hasibuan
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 7 No 2 (2020): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v7i2.145

Abstract

Patient satisfaction is influenced by the quality of services and health facilities. Hospitals must be able to maintain good quality services and health facilities for patients in order to compete with hospitals with better quality services and health facilities. Quality of service is a potential weapon to beat competitors. Health facilities are an important factor in influencing patient satisfaction. Friendly service and good health facilities can increase patient satisfaction resulting in an increase in patient visits. The purpose of this study was to determine or analyze the effect of service quality and health facilities on BPJS patient satisfaction at the hospital. Insani Stabat. This research was conducted at the hospital. Insani Stabat. The type of research used is descriptive quantitative research. The results showed that the variables of service quality and health facilities had an effect either partially or simultaneously on the satisfaction of BPJS patients at the hospital. Insani Stabat. The R Square value of 80.5% indicates that 80.5% of the variable ability of service quality (X1) and health facilities (X2) has an effect on patient satisfaction (Y) at the hospital. Insani Stabat while the remaining 19.5% is the influence of other independent variables that are not explained or not examined by researchers in this study such as location, price and administrative system variables.
PELATIHAN AKUNTANSI PSAK DAN PENYUSUNAN LAPORAN KEUANGAN BAGI MASYARAKAT DESA Dinda Karasinta Hasibuan; Nova Indriyani; Christine Herawati Limbong
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 1 No. 1: Januari 2021
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.54 KB)

Abstract

Pengabdian masyarakat ini bertujuan ialah peningkatan keahlian, kemahiran, dan pengetahuan aparatur perangkat desa Janji untuk mengelola Dana Desa yang diberikan pemerintah pusat. Pemerintah pusat memberikan Dana Desa dengan tujuan menyokong perekonomian dan kreativitas masyarakat desa. Pemanfaatan Dana Desa mesti terencana dengan baik yang dimulai dari tahap perencanaan, pelaksanaan, pengawasan atau pemantauan, dan penyajian laporan keuangan. Hal ini perlu dilakukan karena pemberian Dana Desa setiap tahunnya tidaklah sedikit. Terhitung pada tahun 2018 Dana Desa yang diserahkan oleh pemerintah pusat sebesar Rp 60 triliun, dan meningkat di tahun 2019 sebesar Rp 70 triliun. Maka dalam rangka mendukung program Dana Desa, Tim Pelaksana selaku Dosen Akuntansi Universitas Labuhanbatu mengadakan pelatihan penyusunan laporan keuangan untuk aparatur perangkat desa di Desa Janji. Kegiatan pelatihan penyusunan laporan keuangan dana desa di Desa Janji berjalan dengan lancar. Para aparatur perangkat desa sangat bersemangat dalam mengikuti pelatihan hingga usai dan memahami keuntungan dari pelatihan tersebut yang berguna untuk memajukan perekonomian desa. Mereka berharap agar acara penyuluhan dan pelatihan yang samajuga dilakukan kembali dengan topik yang lebih luas serta peserta yang lebih banyak.
Analysis of the Factors Influencing Credit Distribution at PT. Bank BTN (Persero) Tbk. Medan Branch Office Mulya Rafika; Christine Herawati Limbong; Eva Fitria; Nova Jayanti Harahap; Yona Melia
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.074 KB) | DOI: 10.35877/454RI.daengku1393

Abstract

The formulation of the problem in this study is how to influence Third Party Funds (DPK), Return on Assets (ROA) and interest rates on lending at PT. Bank BTN (Persero) Tbk. Medan Branch Office. While the objective of this research is to analyze the effect of third party funds (DPK), Return on Assets (ROA) and interest rates on lending at PT. Bank BTN (Persero) Tbk. Medan Branch Office either partially or simultaneously. The data source in this study is the 2012-2016 financial reports. The data analysis technique used was multiple linear regression using the SPSS version 17.0 program. The results showed that the t-count value for the DPK variable (X1) (13.112) > (12.706) or (0.048) < (0.05), partially DPK has a positive and significant effect on LDR. The t-count value for the variable ROA (X2) (11.659) < (12.706) or (0.054) > (0.05), partially ROA has no positive and significant effect on LDR. The t-count value for the variable interest rate (X3) (13.152) > (12.706) or (0.048) < (0.05), partially the interest rate has a positive and significant effect on LDR. Simultaneously the DPK, ROA and interest rate variables have a significant effect on LDR at PT. State Savings Bank (Persero) Tbk. Medan Branch (Fcount > Ftable (75.504 > 19.16) or sig F <5% (0.084 > 0.05).
Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Dewi Yanti; Agus Dedi Subagja; Siti Nurhayati; Syailendra Reza Irwansyah Rezeki; Christine Herawati Limbong; Rahmad Solling Hamid
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.585

Abstract

More and more users and business owners are gravitating toward short films. Short videos are now more engaging and entertaining due to more interactive engagements and the development of artificial intelligence technology like facial recognition. Short video marketing communications emerged due to the rapid growth of short videos. Social media usage is one kind of short video marketing communication. Short videos can now be uploaded to social media platforms for communication. TikTok is one of those social media sites. To sell its app, TikTok uses short movies that, thanks to an algorithm, quickly become viral hits. This study aims to identify Social Media Algorithms and Short Videos as Effective Communication Media in Tourism Marketing. Descriptive techniques are used in this study's qualitative methodology. The findings of the study demonstrate how social platforms like TikTok, which use algorithms based on user preferences and short films uploaded to social media, have changed how prospective tourists learn about places to visit the use of brief videos through social media platforms as marketing communications influences tourists' perceptions of destination image and tourist intentions, with interactive marketing playing a more significant role. This study investigates empirically the influence of usage on perceptions of destination image and tourism intentions. Regarding the effect of visitor intention, the influence of tourist attractions and accommodations is greater than that of short video marketing on image perception.