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All Journal Jurnal IPTA JSHP (Jurnal Sosial Humaniora dan Pendidikan) Tourism Reserch Journal
M. Tanggap Sasmita
Politeknik Pariwisata Lombok
Arts Humanities Economics, Econometrics & Finance Education Social Sciences Transportation Other

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The Influence of Brand Image and Brand Trust on Consumer Loyalty (Case Study on Consumers of PT Citilink Indonesia Branch Office Denpasar) I Komang Gede Aditya Aristana; Putu Gde Arie Yudhistira; M. Tanggap Sasmita
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.129

Abstract

This study aims to determine the effect of brand image and brand trust on consumer loyalty. This type of research is quantitative research. This research method uses multiple regression analysis. Data collection techniques using questionnaires, sampling techniques using a purposive sampling technique. The population in this study were domestic passengers of PT Citilink Indonesia Denpasar Branch Office in the last five years. The sample used the slovin formula with 100 respondents. The results showed that partially and simultaneously, the variable brand image and brand trust significantly affected consumer loyalty. The brand image formed by Citilink airline can provide a good perception to consumers and the existing efforts in building brand trust in consumers through fulfilling the needs desired by Citilink airline consumers. PT. Citilink is expected to improve its brand image further and maintain and increase the confidence of existing brands by always providing the flight services that consumers want so that consumers no longer doubt the service products that PT has produced. Citilink. Then also pay attention to consumer loyalty; for example, companies can more quickly evaluate what consumers want by providing criticism and advice services to Citilink airlines. Keywords: Customer Loyalty, Brand Image, Brand Trust
MINAT GENERASI MILLENIAL UNTUK MEMBELI VIRTUAL TOUR M. Tanggap Sasmita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p11

Abstract

The Covid-19 pandemic has an impact on the world of tourism due to restrictions on travel activities, resulting in the emergence of alternative virtual travel activities. Virtual tour activities are actually not new, but more popular during the covid-19 pandemic. As a new activity for travel industry needs, it’s need to do basic research for the for marketing activities in the future to be monetize by looking at the quality of service, level of satisfaction, and interest of millennial generation to buy this service. By using cross-tabulation method and descriptive analysis techniques the findings of this study that the quality of good service is in line with the level of satisfaction and interest of millennials to buy virtual tour activities in the future with a range of rp.10.000- Rp .50.000 in each activity. More research is needed to find out the right strategy in marketing virtual tour activities
Peran Penting Model Pelatihan Maximizing 15-Minutes (M1ME) Pada Departemen Host Service di Alila Seminyak: Perspektif Manajer I Gusti Agung Gede Witarsana; M Tanggap Sasmita; Vania Dwiokta Prameswari; Putu Gede Eka Darmaputra; Dewa Gede Putra
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 7, No 1 (2023): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v6i2.1453

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis bagaimana implementasi dari Maximizing 15-Minutes (M1ME) Training pada Host Service Department Alila Seminyak dari Perspektif Manager. Data penelitian ini dikumpulkan dari kuesioner, wawancara, dan studi dokumentasi. Data yang terkumpul dari kuesioner kemudian dianalisis menggunakan SPSS versi 23. Hasilnya menunjukkan bahwa Pelatihan Maximizing 15-Minutes (M1ME) berpengaruh positif dan signifikan terhadap persepsi kualitas, persepsi biaya, persepsi volume/produksi, persepsi efisiensi, persepsi kepatuhan, keamanan yang dirasakan, kepuasan karyawan yang dirasakan, kepuasan pelanggan yang dirasakan, respon pelanggan yang dirasakan dan respon pasar di Alila Seminyak.
Co-Authors Dewa Gede Putra Hanny Hafiar I Gusti Agung Gede Witarsana I Komang Gede Aditya Aristana Putu Gede Eka Darmaputra Vania Dwiokta Prameswari