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All Journal Inovator : Jurnal Manajemen Manager : Jurnal Ilmu Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ekonomika Manajemen Dan Bisnis Moneter : Jurnal Keuangan dan Perbankan JAKBS Abdi Masyarakat UIKA Jurnal Rekognisi Ekonomi Islam (JREI)
Asti Marlina
Universitas Ibn Khaldun
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : JURMA : Jurnal Program Mahasiswa Kreatif

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Hydroponic Agriculture as Business in Digital Era Asti Marlina; Hanif Zaidan Sinaga; Ahmad Fathan Mujadidi Haqqani
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1602

Abstract

Hydroponic is a farming activity without land and does not require large areas of land, this farming activity can also have potential as a business activity. This agriculture business activity can also help and even overcome problems that will arise from economic uncertainty. Apart from the hydroponic agriculture business activities, the quality of the final product will greatly affect the price which will ultimately affect the total income and profits from the harvest in that period. The hydroponic training in Laladon Village, Ciomas District, Bogor City is expected to increase community income by establishing SMEs and can also improve food security for the community. Business activities require good marketing strategy skills, today marketing activities are carried out through digital channels. The ability of a good marketing strategy will reach a wider market so that the potential of these business activities can generate better profits. A good marketing strategy will consider the level of effectiveness and efficiency of all available channels, by choosing digital channels that are effective and efficient and have an impact on the right marketing strategy and produce better market growth. To increase hydroponic sales, you can implement and develop digital strategies, namely by using whatsapp business, Instagram, TikTok, Facebook and Google Adds.
Co-Authors Adilla Zahratul Hilmi Agung, Syahrum Ahmad Fathan Mujadidi Haqqani Aminda, Renea Shinta Anita Irawati Aulia Eka Sopiandi Chusnul Intan Alfiana Danny Ramdani Denia Maulani Diah Yudhawati Dini Siti Aisyah Edwin Darmawan Darmawan Euis Sinta Tiara Fanny Humairah Hanif Zaidan Sinaga Hikmatul Aliyah Hikmatul Aliyah Hurriyaturrohman Hurriyaturrohman Husni Indrawan Jessica Allya Putri Khalisah Surend Mahmud M. Farid M. Zakie Hanifan Masitowati Gatot Maulana, Hendri Mia solihat Michael Yudhea Muawwanah Muawwanah Muhamad Azis Firdaus Muhamad Zakie Hanifan Muniroh, Leny Nadia Maulida Nora Azmia Oki . Rachmatullaily Tinakartika Rinda Rina Nirmawati Rini Oktaviani Rizqy Rusydiana MS Rohman . Setio Pramono Siti Asifatul Husna Sukamdani Ibrahim Sulistyowati Syifa Ismadinah Tias Handayani Vindi Krisna Chandra Wahyu Nugroho Widhi Ariyo Bimo Windi Octaviana Febrian Yuninda Hartati