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Ujang Suryadi
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : Jurnal Agribisnis

 1 
STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER Ranti Heri Risma Wati; Tanti Kustiari; Ujang Suryadi
Jurnal Agribisnis Vol. 20 No. 1 (2018): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.33 KB) | DOI: 10.31849/agr.v20i1.1494

Abstract

Bioinsecticide has known for much farmers to substitute chemical pesticide. In periodically, hope that can reduce negative impact from chemical pesticide. One of company that starts their business with fertiliser and biology pesticide is CV Thara Nero Tama. This company was make business from made by order system, but now company wants to build their business more. The research aimed to priority of strategy from their internal and external factor. This research used Quantitative Strategic Planning Matrix (QSPM) method with determine alternative strategies, than decide priority strategy. For the method stages are input stage with IFE and EFE matrix, continued with matching stage, IE matrix. The last stage is decision stage with QSPM method. Based on the result, the alternative strategies that can applied is seven strategies with highest TAS (Total Attractive Score) was the improving market segmentation.
Co-Authors Anang Febri Prasetyo, Anang Febri Aufa Fariza Ahmad Bagus Putu Y. Kurnia Bagus Putu Yudhia Kurniawan Budi Prasetyo DADIK PANTAYA Eli Siswanto Erfan Kustiawan Estin Roso Pristiwaningsih Fatmawati Fatmawati Faturrahman Roni Fredy Eka A. Pratama Gilang Nursandhi Hariadi Subagja Huda Ahmad Hudori Jefri Bagus Santoso Latifatul Hasanah Muhammad Ilham Hanafi Muksin Muksin Nur Kholis Paramita Andini Ranti Heri Risma Wati Shokhirul Imam Suci Wulandari Tanti Kustiari Urfa Khoirotun Khisan Wahjoe Wihijanto