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All Journal Jurnal Magister Manajemen Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Syafruddin Chan
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Economics, Econometrics & Finance

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Journal : Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

 1 
PENGARUH SERVICE QUALITY DAN WORD OF MOUTH TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH DESTINATION IMAGE PADA WISATA PANTAN TERONG ACEH TENGAH Elvi Oktariani; Syafruddin Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 3 (2019): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i3.11709

Abstract

Abstract : This study aims to determine the effect of service quality and word of mouth on revisit intention mediated by the destination image. The sample consisted of 210 respondents who visited the Central Aceh  pantan terong tour. The sampling technique uses the nonprobability sampling method with purposive sampling. Data collection is done through surveys with questionnaire methods. The data analysis technique used is sem using analysis of moment structure (AMOS) is a statistical method chosen to describe the observed variables. The results showed that service quality was not significant to revisit intention, word of mouth was not significant to revisit intention, service quality was not significant to revisit intention, word of mouth was not significant to revisit intention, destination image had no significant effect on revisit intention, there was a significan effect direct service quality towards revisit intention mediated by destination image, there is a direct effect of word of mouth on revisit intention mediated by destinasion image.
PENGARUH PERSEPSI NILAI TERHADAP NIAT MEMBELI DENGAN MATERIALISME SEBAGAI PEMODERASI PADA PRODUK PALSU MEREK NIKE DIKALANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA BANDA ACEH Fandika Maulana; Syafruddin Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i2.8802

Abstract

Abstract: This study aims to determine the effect of the perceived value on the purchase intention with materialism as a moderating on Counterfeit product of Nike brand. The empirical study was conducted on the students of the Faculty of Economics and Business of Syiah Kuala University of Banda Aceh. Data collection equipment used in this research is questionnaires, the sample used in this study amounted to 100 people who are students of the Faculty of Economics and Business Syiah Kuala University. Nonprobability Sampling is used as sampling technique with Purposive Sampling method. Interaction Test Method, Test Method of Absolute Difference Value, and Residual Test Method is used as data analysis method using IBM SPSS 20 software. The results of this study indicate that the perceived value has a positive and significant effect on Purchase Intention. In addition, the result is that the materialism variable is not moderating the influence of perceived value on the purchase intention of Counterfeit product of Nike brand. Keywords: Counterfeit Products, Perceived Value, Materialism and Purchase Intention.
Co-Authors Abdul Rahman Lubis Cut Aprilia Elvi Oktariani Fandika Maulana Kurnia Asni M Arief Setia Budi Muhammad Adam Nasir Nasir Said Musnadi Zahari Zahari Zaida Rizki Zainul Zakiul Amri Rizqina