Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Wiga : Jurnal Penelitian Ilmu Ekonomi

Application of Customer Relationship Marketing Towards Customer Loyalty Through Trust in Bank Ade Permana, Angga; Firdaus, Muhammad; Dimyati, Muhaimin
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 2 (2020): September 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.531 KB) | DOI: 10.30741/wiga.v10i2.622

Abstract

Customer relationship marketing as a strategy to build good relationships with customers in the long run by combining the ability to respond directly and to serve customers with high interaction. The purpose of this study is whether customer relationship marketing influences customer loyalty through trust, directly or indirectly. The sampling technique that researchers took was Nonprobability sampling and using purposive sampling. The type of research method used in this research is path analysis, t-test, determination R2 . The path analysis results show that the variable component of customer relationship marketing which includes commitment and conflict handling has a significant direct relationship to trust and loyalty while communication does not have a negative influence or a negative effect on customer trust or loyalty
Measuring Employee Work Stress Level on Cyberloafing Behavior Danang Wikan Carito; Suwignnyo Widagdo; Muhaimin Dimyati
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 12 No. 1 (2022): March 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v12i1.647

Abstract

The drastic increase in the use of information technology ranging from computers, laptops and smartphones tends to allow for a wide-scale transformation in human life. Coupled with a very big change, namely the emergence of the internet in the midst of society, where all information can be presented according to the needs of its users, and users are no longer limited by age, especially from educational and work backgrounds. The purpose of this research is to find a solution to the problem which will later provide an overview and empirical evidence of the problem of cyberloafing behavior carried out by employees of the Village Government Office in Lumajang Regency. The data collection technique in this research questionnaire is to use an online questionnaire to 80 respondents at the Village Government Office in Lumajang Regency. Management of data in this study using the help of the IBM SPSS Statistics Version 24 program. The analysis used is multiple linear regression analysis. The results showed that: 1) role conflict had a significant effect on cyberloafing behavior, 2) role ambiguity had no significant effect on cyberloafing behavior, 3) role overload had no significant effect on cyberloafing behavior.
Application of Customer Relationship Marketing Towards Customer Loyalty Through Trust in Bank Angga Ade Permana; Muhammad Firdaus; Muhaimin Dimyati
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 2 (2020): September 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v10i2.622

Abstract

Customer relationship marketing as a strategy to build good relationships with customers in the long run by combining the ability to respond directly and to serve customers with high interaction. The purpose of this study is whether customer relationship marketing influences customer loyalty through trust, directly or indirectly. The sampling technique that researchers took was Nonprobability sampling and using purposive sampling. The type of research method used in this research is path analysis, t-test, determination R2 . The path analysis results show that the variable component of customer relationship marketing which includes commitment and conflict handling has a significant direct relationship to trust and loyalty while communication does not have a negative influence or a negative effect on customer trust or loyalty