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Pengaruh Kualitas Produk, Harga Dan Word Of Mouth Terhadap Kepuasan Pembelian Di CV. Pia Manalagi Kota Probolinggo Moh Syafi' uddin; Tumini Tumini; Junaidi Junaidi
PAKETHEMAT Vol 1 No 2 (2023): JUMAD: April 2023
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v1i2.1380

Abstract

Banyak aspek yang menjadi pertimbangan seorang pelanggan untuk memilih suatu produk, misalnya Word Of Mouth yang ada dan kualitas produknya. Setiap membangun sebuah perusahaan pada umumnya semua perusahaan ingin berhasil dalam menjalankan usahanya. Jenis penelitian yang digunakan adalah deskriptiff kuantitatif, dengan variabel independen (bebas) Kualitas Produk (X1), Harga (X2) dan Word Of Mouth (X3) serta variabel dependen (terikat) Keputusan Pembelian(Y). Populasi dalam penelitian ini yang digunakan adalah para Pelanggan. penentuan pengambilan jumlah responden (sampel) yang digunakan adalah tabel Isaac dan Michael sedangkan Teknik sampling yang digunakan adalah Non probability sampling. Sumber data meliputi : (1) data primer, (2) data Sekunder. Metode analisis data yang digunakan meliputi : statistik deskriptif, uji validitas dan reabilitas, uji asumsi klasik, regresi linier berganda, koefisien determinasi (R Square), pengujian hipotesis yang terdiri dari uji t dan uji F. Hasil penelitian dari uji simultan kuliatas produk (X1), harga (X2) dan word of mouth (X3) berpengaruh signifikan terhadap kepuasan konsumen (Y) dari perhtungan uji F peroleh nilai Fhitung = 24,931. Selain itu dariuji parsial menunjukan bahwa kualitas produk (X1) berpengaruh signifikan terhadap Keputusan pembelian (Y) dengan nilai thitung = 2,584, harga (X2) berpengaruh signifikan terhadap Keputusan pembelian (Y) dengan nilai thitung = 4,381 dan word of mouth (X3) berpengaruh signifikan terhadap Keputusan pembelian (Y) dengan nilai thitung = 3,672.
Pengaruh Strategi Pemasaran Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Pada PT. Pos Indonesia (Persero) Kantor Pos Probolinggo Ajeng Tri Wahyuni; Mohammad Saiful Bahri; Tumini Tumini
PAKETHEMAT Vol 1 No 3 (2023): JUMAD: June 2023
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v1i3.1396

Abstract

Survei ini dilakukan untuk mengetahui pengaruh Strategi Pemasaran dan Kualitas Layanan terhadap Loyalitas Pelanggan pada PT. Pos Indonesia (Persero) Kantor Pos Probolinggo baik secara simultan, parsial, dan dominan. Jenis penelitian kuantitatif, variabel bebas yaitu Strategi Pemasaran dan Kualitas Layanan. Sedangkan variabel terikat adalah Loyalitas Pelanggan. 98 pelanggan menggunakan purposive sampling. Hasil penelitian menunjukkan, uji hipotesis (Uji-f) menunjukkan variabel Strategi Pemasaran dan Kualitas Layanan berpengaruh secara simultan terhadap loyalitas pelanggan, uji hipotesis (Uji-t) menunjukkan bahwa : 1) Strategi Pemasaran berpengaruh positif terhadap Loyalitas Pelanggan 2) Kualitas Layanan berpengaruh positif terhadap Loyalitas Pelanggan, sedangkan variabel dominan adalah Kualitas Layanan, terbukti dari hasil penelitian.
Pengaruh Kualitas Pelayanan, Citra Perusahaan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Perusahaan Daerah Air Minum di Kota Probolinggo Tumini; M. Saiful Bahri; Irvan Sumiafandi
RELASI : JURNAL EKONOMI Vol 16 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i1.342

Abstract

This study aims to determine the effect of service quality, company image and customer satisfaction on customer loyalty in the local water company (PDAM) in Probolinggo. This study uses a quantitative approach with descriptive approaches and associative analysis. The method of data collection is by distributing questionnaires (questionnaires), observation, documentation and literature study. The data sources used are primary data in the form of a general description of the company and the results of distributing questionnaires and secondary data in the form of explanatory quotes of variables obtained from books on related variables. The sampling technique used is nonprobability sampling with the current number of customers as many as 20,000. The method of data analysis is multiple linear regression analysis using the help of SPSS 23 for Windows. The results showed that (1) simultaneously (together) service quality, company image and customer satisfaction had a significant effect on customer loyalty in the municipal water company (PDAM) of probolinggo, (2) partially (separately) service quality, image company and customer satisfaction have a significant effect on customer loyalty in the municipal water company (PDAM) of probolinggo, (3) the most dominant customer satisfaction variable affects the variable customer loyalty in the local water company (PDAM) in Probolinggo.
PENGARUH MUTASI DAN BEBAN KERJA TERHADAP KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA KARYAWAN KANTOR KPU KABUPATEN PROBOLINGGO Tumini Tumini; Jonni Hendra; Yusroniah Yusroniah
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.584

Abstract

This study aims to determine the effect of mutations and workload on performance with motivation as an intervening variable on employees KPU Office Probolinggo Regency. This type of research uses a survey method and causal associative. The population is the employees KPU Office Probolinggo Regency. The sample is taken using technique saturated sampling as many as 30 respondents. The method of analysis using statistical test and path analysis. The research results of hypothesis testing show that mutations have a positive and significant effect on performance, workload has a negative and significant effect on performance, mutations have a positive and significant effect on motivation, workload has no effect on motivation, motivation has a positive and significant effect on performance, mutations have a positive and significant effect on performance through motivation, and workload have no effect on performance through motivation. Therefore, the agency is expected to maintain and increase motivation for employees so that employee performance can increase and produce good quality work. Keywords: Workload, Performance, Motivation, Mutations, Intervening Variables
Pengaruh Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Pt Pelabuhan Indonesia (Persero) Regional 3 Subregional Jawa Pelabuhan Tanjung Tembaga Probolinggo Sofiya Nur Jannah; Tumini Tumini; Yekti Rahajeng
PAKETHEMAT Vol 1 No 4 (2023): JUMAD: August 2023
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v1i4.1423

Abstract

Perusahaan yang menjualkan jasa berarti menjualkan produknya dalam bentuk kepercayaan. Kualitas pelayanan juga dapat mempengaruhi tingkat kepuasan pelanggan suatu perusahaan. Variabel bebas terdiri dari produk dan kualitas pelayanan sedangkan variabel terikatnya yaitu kepuasan pelanggan. Populasi dalam penelitian ini adalah pelanggan pengguna jasa pelabuhan pada PT Pelabuhan Indonesia (Persero) Regional 3 Subregional Jawa Pelabuhan Tanjung Tembaga Probolinggo yang berstatus aktif dan yang berdomisili di wilayah Probolinggo. Teknik pengambilan sampel pada penelitian ini menggunakan teknik probability sampling yakni simple random sampling. Sumber data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Dengan diolah menggunakan analisis data berupa uji validitas dan uji reliabilitas, uji asumsi klasik (uji normalitas, uji heteroskedastisitas, uji multikolinearitas, dan uji autokorelasi), analisis regresi linear berganda, koefisien determinasi, dan uji hipotesis (uji t). Hasil penelitian ini menunjukkan bahwa : produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT Pelabuhan Indonesia (Persero) Regional 3 Subregional Jawa Pelabuhan Tanjung Tembaga Probolinggo.
Dissemination and Assistance of E-Marketing and Making Smart MSME Cards in Probolinggo City Tumini Tumini; Seger Prihantono; Khusnik Hudzafidah; Dela Ayu Octaryanti
TGO Journal of Community Development Vol. 1 No. 1 (2023): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.003

Abstract

The purpose of this community service activity is to provide an understanding of the importance of e-marketing for business actors so that the businesses they establish develop more by expanding the existing market share. On the other hand, the government also supports existing MSMEs by issuing Smart MSMEs Cards that reach MSME owners. So these two things are a strong reason for us to hold an e-Marketing Socialization and Smart MSME Card Making by inviting several MSME owners in the Jrebeng Kidul Village, Wonoasih District, Probolinggo City. The method used in the form of initial observation and data collection. Then socialization and mentoring activities for MSMEs. The results of the activity show that there is an increase in the ability of MSME actors in online marketing (e-marketing). In addition, the formation of a smart MSME card that can reach between MSME communities in the city of Probolinggo.
Building Legal Awareness: Solutions to Land Disputes and Family Harmony Tumini Tumini
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.010

Abstract

The aim of the community service activity, Real Work Lecture, community empowerment learning in Jrebeng Kidul Village, Probolinggo City, is to try to build legal awareness in the community starting from the smallest sphere, namely the family. This service activity takes the form of socialization or legal counseling on how to respond to problems in the surrounding environment by being aware of the levels of rights and obligations so that a peaceful and orderly sub-district can be created, especially in land disputes. The impact of this service activity is able to grow and increase legal awareness for individuals, families and local residents so that order and order and harmony are created in social interactions in Jrebeng Kidul Village. The result of this service activity is the formation of community groups who care and are aware of the law. The benefit of this community service is to build community awareness to live in an orderly, peaceful and peaceful manner as well as legal protection, especially for the people of Jrebeng Kidul Village.