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All Journal Nirmana Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM Dinasti International Journal of Digital Business Management Jurnal Desain Komunikasi Visual Nirmana
Ayu Ardhanariswari, Kartika
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal ASPIKOM

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The Quadruple Helix Communication Model in Yogyakarta’s Creative City Development Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 2 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.931 KB) | DOI: 10.24329/aspikom.v5i2.704

Abstract

Developing a creative city is a challenge that requires the collaboration of all creative actors. It is challenging when the development of creative cities adopts the quadruple helix model. The study was essential to introduce the quadruple helix communication model. It employed a qualitative research method to understand how each creative actor communicates and collaborates in the development process of Yogyakarta as a creative city. The result found that the proposed quadruple helix communication model was the development of the transactional communication model. This model emphasized the provision of space for both one way-way and two-way communication to emerge. The quadruple helix communication model helped the development planning of Yogyakarta as a creative city. The use of one-way or two-way communication related to the achieved goal: to inform, consult, collaborate, or empower. Further, this model identified the role of each creative actor in Yogyakarta in developing the creative city.
Indonesia’s Creative Economy Agency’s Communication Strategy in Supporting Creative City Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.938

Abstract

The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called “socialization and facilitation of registration of intellectual property rights for creative economic actors” had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.  
Co-Authors Ari Wijayani Arika Bagus Perdana Brigita Luna Anggia Putri Brigita Luna Anggia Putri Christina Rochayanti Indah, Sika Nur Krisnandini Wahtu Pratiwi Malida Zulfaniazahra Riski Muhammad Edy Susilo Nabila Diandra Putri Ninik Probosari Prayudi Prayudi Reny Triwardani Reny Triwardani Retno Hendariningrum Wipti Aga Pramasepta Yudhy Widya Kusumo