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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)

Kadir, Kadir

STIE Pasundan, Bandung

Author-ID : 2826068

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Pengaruh Nilai Pelanggan dan Customer Relationship Marketing terhadap Kepuasan Pelanggan serta Implikasinya pada Loyalitas Pelanggan Kadir Kadir; Deni Mochamad Ramdani
Kontigensi : Jurnal Ilmiah Manajemen Vol 5 No 2 (2017): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The aims of this study to determine the impact of customer value and customer relationship marketing to customer satisfaction and its implications on customer loyalty. The research method used is descriptive verification method. The population is business customers of PT. Deanstey Modish Raya Bandung with the surveyed sample was 112 respondents. Survey mamanfaatkan google form for the deployment and filling questionnaire. The analysis technique used is path analysis. The result of the research shows that the respondents think that customer value variable, customer relationship marketing, customer satisfaction, customer loyalty are in good category, but many indicators are still not optimal. The influence of customer value on customer satisfaction is 32.3% positive and significant, the influence of customer relationship marketing to customer satisfaction is 13.7% positive and significant, the influence of customer value and customer relationship marketing to customer satisfaction simultaneously is 82.2% positive significant and the remaining 17.8% is influenced by anything else beyond this research. The last influence of customer satisfaction on customer loyalty is 84% positive significant and the remaining 16% influenced by other things outside this research.

The Organizational Communication Climate Human Relations Based in Facing the Industry 4.0 Dudung Juhana; Kadir Kadir
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 1 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The development of information technology in Industry 4.0 has an impact on changes in organizational climate. This change in organizational climate causes changes in the interaction patterns of organizational members. This study aims to determine how the image of organizational communication climate after changes in Tendik's career patterns for the human relations approach. The survey method was conducted by involving 325 respondents for 3 (three) months. The results of the analysis show that the organizational communication climate is still below positive, meaning that education personnel generally have a perception that is above neutral towards the communication climate that develops in the organization. Managerial implications need interaction intensity, which will further encourage leadership to appreciate the achievement of work targets achieved by subordinates to motivate employees to improve competence further and provide excellent performance.

Co-Authors Aan Hardiyana Chrisvan Caissar Deni Mochamad Ramdani Dudung Juhana Fasha Nurhadian, Adhie Gugum Pamungkas Purana, R. Deni Satria, Rd. Okky Teti Herawati Wini Sariningsih Zulfikar, Vicky Achmad

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