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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)

Satria, Rd. Okky

STIE Pasundan, Bandung

Author-ID : 2826070

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Articles

TESTING ORGANIZATIONAL COMMITMENT ON EMPLOYEE SATISFACTION: SURVEY ON SUB-DISTRICT OFFICES IN BANDUNG Kadir Kadir; Aan Hardiyana; Rd. Okky Satria
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 1 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

This study departs from the existence of problems in employee job satisfaction, which indicate the non-optimal work commitment of employees. Instead, this study aims to determine the magnitude of the effect of organizational commitment components on employee job satisfaction—this research conduct at two sub-district offices in Bandung. To determine the magnitude of the influence of the organizational commitment component on employee job satisfaction, the researcher used a quantitative approach by testing a sample of 57 employees. The data analysis technique used multiple linear regression. The study results show that the organizational commitment component affects job satisfaction by 68.7%, the remaining 31.3% is influenced by other factors not examined. The study results recommend that the leadership pay more attention to increasing employee commitment so that employee job satisfaction can fulfill. Keywords: Organizational Commitment, Employee Job Satisfaction.

PENGARUH LEADER MEMBER EXCHANGE DAN MOTIVASI BERPRESTASI TERHADAP KOMITMEN AFEKTIF PADA PEGAWAI SEKTOR JASA PENDIDIKAN KOTA BANDUNG Aan Hardiyana; Vicky Achmad Zulfikar; Rd. Okky Satria; Kadir Kadir; R. Deni Purana
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 2 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

This study aims to determine the effect of Leader-Member Exchange (LMX) and achievement motivation on affective commitment to employees of the education service sector in Bandung. Previous research has shown that delegative leadership consisting of competency readiness, quality of time together, suitability of goals, level of job position, and quality of superior-subordinate relationship (LMX) has affected achievement motivation and continuous commitment. However, after more profound analysis of partial parameters, it turns out that only job position and LMX affect achievement motivation significantly, and only in terms of goal compatibility significantly affect continuance commitment. This situation demands to conduct further research on leadership. On the other hand, previous research shows that LMX does not significantly affect continuance commitment. Therefore, the affective commitment chose to investigate whether it will be significantly affected and improved by LMX simultaneously and partially with parameters. Therefore, achievement motivation was selected and appointed as the focus of research to find out and analyze its effect more deeply on the affective commitment that previous researchers had developed. As a result, there is a significant direct effect of LMX on the affective commitment by 17.2%. Furthermore, there is an indirect effect of LMX through achievement motivation on the affective commitment of 12.3%, so the total direct and indirect effect of LMX on affective commitment is 29.6%. Likewise, there is a significant direct effect of achievement motivation on the affective commitment by 23.8%, and there is an indirect effect of achievement motivation through LMX on the affective commitment of 12.3% so that the total direct and indirect effect of achievement motivation on affective commitment is equal to 36.1%. Then the total effect of LMX and achievement motivation on affective commitment is 65.7%. So, if LMX and achievement motivation are more effective on the job, it will increase affective commitment. Keywords : Leader-Member Exchange, Achievement Motivation, Affective Commitment.

Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price. Rd Okky Satria; Anton Tirta Komara
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 1 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The provision of goods is one way to meet consumer needs. Excellent service quality and the applicating the affordable prices is one of the activities to achieve customer satisfaction. The purpose of this study is to determine the influence of service quality and price to customer satisfaction. The results reveal the problems regarding customer satisfaction with service quality and pricing. It is due to the lack of quality of services and the applied price. Therefore, it cannot increase customer satisfaction and decrease the level of consumers’ arrival. This research uses the questionnaire method with 100 respondents. The research applies verification analysis to analyze the data, consisting of multiple linear regression analysis and partial test (t-test) and simultaneous test (F-test). The results indicate that all independent variables as service quality and price, have a positive relationship. It is in line with the dependent variable, the consumer satisfaction. Hypothesis testing by using t-test shows two independent variables significantly affect consumer satisfaction. The F-test reveals these two variables affect customer satisfaction. The adjusted R-square of 0.620 indicates that the independent variable explains 62.0% service quality and price influence on customer satisfaction. The rest of 38.0% explain other variables outside the variables used in this research, such as promotion, distribution, value, and the others.

Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen: Studi pada perusahaan jasa pengiriman di Kota Bandung Tika Aswati; Anton Tirta Komara; Rd. Okky Satria; Nita Yura Roslina
Acman: Accounting and Management Journal Vol. 2 No. 1 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i1.26

This study aims to determine the magnitude of the influence of service quality and corporate image on customer satisfaction at one of the delivery service companies in the city of Bandung. Respondents are customers who use delivery services as many as 90 customers. Researchers used path analysis techniques to determine the magnitude of the influence of service quality and corporate image on customer satisfaction. The calculation results show a significant effect of service quality and company image on customer satisfaction. Recommendations from the study results suggest that optimizing consumer satisfaction felt by consumers should make consumers loyal to shipping service products so that consumers are reluctant to switch to using other shipping service products. Furthermore, with service improvements that make consumers loyal, consumers will likely be willing to pay more for the services they feel.

ENTREPRENEURSHIP PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM) Rd. Okky Satria
Majalah Bisnis & IPTEK Vol 8 No 2 (2015): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.342 KB)

SME development is a challenge for Indonesia to increase the role and contribution to national development. The need for planning strategies based on consideration of accelerating changes in the organizational environment that will lead to uncertainty within the organization. By reviewing more about the growth of the SME sector is expected to obtain new models in developing number Entrepreuner in Indonesia. Keywords: entrepreneurship; sme’s

STRATEGI PEMBERDAYAAN USAHA KECIL DAN MENENGAH Rd. Okky Satria
Majalah Bisnis & IPTEK Vol 7 No 2 (2014): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.15 KB)

Must be recognized as having quite a lot of effort guidance and empowerment of small businesses conducted by the agencies concerned with the development of small businesses. However, small business development efforts often overlap and do on their own. Differences in perception regarding small businesses this in turn leads to the development of small businesses are still compartmentalized boxes or oriented sectors, in which each institution builder emphasis on sectors or fields of their own proxies. The result was two things: (1) the ineffectiveness of the direction of development; (2) the lack of a uniform indicators of success, because each agency builder seeks to pursue targets and objectives in accordance with the criteria they have set themselves. Keywords: empowerment of SMEs; coaching SMEs

PENGARUH SIKAP KARYAWAN TERHADAP KOMITMEN ORGANISASI Rd. Okky Satria; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol 11 No 2 (2018): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.941 KB)

This study aims to determine the effect of employee attitudes componentsconsisting of affective, cognitive and behavioral of employees towards organizational commitment. Hypothetical testing was used a sample tested employees in one of the Tax Service Office in Bandung with 95 employees for samples. Sampling techniques used simple random sampling of existing populations. Data analysis techniques was using path analysis. This research method is included in the survey method category. The results of the study prove that there is an influence of attitudes towards employee commitment of 72.2% while the remaining 27.8% is influenced by another factors that not examined in this study. Keywords: affective, cognitive, conative, organizational commitment

The Effect of Product Quality and Promotion on Purchasing Decisions: Study at A Company Engaged in The Field of Weapons Systems and Commercial Products Dian Sutisna; Soelaiman Sukmalana; Rd Okky Satria; R. Arby
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 17 No 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v17i2.436

As a nation endowed with a diverse cultural heritage and vast reserves of natural resources, Indonesia requires the acquisition and utilization of state-of-the-art defense equipment and technology. The Panzer Anoa is a military armored vehicle manufactured by a company specializing in the production of armament systems and commercial products. This vehicle serves the purpose of personnel transportation, commonly referred to as armored personnel carriers (APCs). Over the past three years, there has been a noticeable decrease in the sales of the Panzer Anoa, a product manufactured by a company producing Main Equipment Armament Systems and commercial goods. According to the data provided by the company operating in the Main Armament System Equipment industry and commercial products, 25 units were sold within three years. This figure falls significantly short of the predetermined target of 72 units, resulting in a sales percentage of merely 34.72%. The study employed a quantitative research methodology characterized by a descriptive and verification approach. The sample consisted of 54 respondents selected using a stratified random sampling technique. In gathering supporting data and information, primary data is utilized, specifically in the form of questionnaire data directly obtained from a company operating in Armament Systems Primary Equipment and commercial products. The study's findings demonstrated that each statement item exhibited validity, as indicated by values exceeding 0.30 and reliability, with results surpassing 0.60. The study findings indicate that the product quality factor exhibited a high significance level, with a coefficient of 0.981. Similarly, the promotion factor strongly influenced the purchase decision, as evidenced by its coefficient of 0.977. Furthermore, the purchase decision itself was found to be significantly influenced by various factors, with a coefficient of the t-test yielded T count values of 3.981 (p < 0.001) and 2.826 (p < 0.001), both of which exceed the critical T table value of 2.007. attributable to other factors. Another factor that has yet to be examined is the value of 0.263, or 26.3%. Furthermore, it is noteworthy that the influence of product quality is more pronounced, with a total effect of 0.4361 or 43.61%, compared to the total effect of promotion, which stands at 0.3002 or 30.02%. It is advisable for companies operating in the Armament System Primary Equipment and commercial products sector to place a high emphasis on product quality. These results can be achieved by consistently enhancing the features of the Anoa Panzer and streamlining its operational processes.

Co-Authors Aan Hardiyana Boy Suzanto Dian Sutisna Kadir, Kadir Komara, Anton Tirta Purana, R. Deni R. Arby Roslina, Nita Yura Soelaiman Sukmalana Tika Aswati Zulfikar, Vicky Achmad

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