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All Journal Politika: Jurnal Ilmu Politik Journal of Education and Learning (EduLearn) Channel : Jurnal Komunikasi Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat ETTISAL Journal of Communication INJECT (Interdisciplinary Journal of Communication) Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Dan Media PREVENIRE: Journal of Multidisciplinary Science APLIKATIF: Journal of Research Trends in Social Sciences and Humanities CHANNEL: Jurnal Komunikasi
Muhamad Nastain
Universitas Mercu Buana Yogyakarta
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi Dan Media

 1 
Pengaruh Artis Endorser Terhadap Minat Mahasiswa Membeli Shampoo Pantene Chandra Satya Bintara; Faiq Rivaldy; Sisilia Yuanita Sutarso; Muhamad Nastain; Nafida Hetty Marhaeni
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 2 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i2.339

Abstract

Person’s buying interest are usually influenced by many factors, and one ofiot is the celebrities as endorsers that used as a promotional media in the form of advertising. By using celebrities as endorsers, someone will have interest in buying particular product. Therefore, the purpose of this study was to find out whether the celebrities’ endorsers have an influence on increasing interest in buying Pantene shampoo. The population in this study were 266 students of the Communication Science Study Program, Universitas Mercu Buana Yogyakarta class of 2021, while the sample for this study is using the Krejie and Morgan sampling technique with 155 students. The instrument that is used in this research is the celebrities’ endorsers and buying interest questionnaire which has been modified by the researcher. This type of research is quantitative research with a mixed methods approach. The obtained data were then analyzed using SPSS software. The results of the study showed celebrities as endorsers have an influence on the intention to buy Pantene shampoo. The magnitude of the effect is 15,4%, so that the other factors as much as 84,4% are influenced by other variables that isn’t examined. Furthermore, there were no differences between male and female regarding the influence of celebrities as endorsers on purchase intention of Pantene shampoo.
PENGARUH CULTURE SHOCK TERHADAP KEHIDUPAN SOSIAL MAHASISWA RANTAU DI YOGYAKARTA Yeni Febrianty; Ayu Romauli Octisa; Muhammad Arif Fuadi; Agung Dimas Dibrata; Muhamad Nastain
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 3 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i3.377

Abstract

The combination of students from various cultural backgrounds in one place is not a new phenomenon in Indonesia. When in a new place, overseas students will experience difficulties in studying, difficulty sleeping, feeling homesick, and having a decreased appetite. Thus, this study aims to determine the effect of culture shock on the social life of overseas students. The population in this study were students of the Faculty of Communication & Multimedia, Mercu Buana University Yogyakarta Class of 2021, while the sample was overseas students. This type of research is quantitative research. The instruments used in this study were culture shock questionnaires and student social life. The data obtained were then analyzed using SPSS software. The results of the study show that culture shock has a relationship with the social life of students, where a Pearson Correlation value of 0.541 is obtained, which means that there is a fairly strong relationship between the variable culture shock and the social life of students. In addition, it was also shown that culture shock affected the social life of overseas students by 29.2%. So that the other 71.8% is influenced by other variables not examined.
Pengaruh Media Sosial Instagram Terhadap Gaya Hidup Mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Yogyakarta Khalifi Arrahman; Muhamad Nastainb
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.461

Abstract

The development of technology and information is currently changing many aspects of people's lives. The emergence of social media as one sign of technological advancement has changed the lifestyle behavior of people. For some people, lifestyle is important for self-expression. The purpose of this study is to illustrate the lifestyle of students in the Faculty of Communication Sciences at Mercu Buana University of Yogyakarta after social media on Instagram. This study uses descriptive and quantitative methods. This approach explains how Instagram social media affects students' lifestyles. The tool used by researchers is a questionnaire. The survey asked for information about the effects of Instagram on student behavior and respondents' reactions to their current use of Instagram.
Pengaruh Gadget Terhadap Kehidupan Sosial Mahasiswa Di Fakultas Ilmu Komunikasi Dan Multi Media Universitas Mercubuana Yogyakarta 2021 Meitha Tri Herliyana; Annisa Rachmawati Shaliqat; Cinta Sani; Muhamad Nastain; Nafida Hetty Marhaeni
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.467

Abstract

This paper was written to examine how influential gadgets have on human social life, especially students. The presence of gadgets in everyday life certainly brings many impacts. The rapid development of technology, of course, is felt by the community. This research was conducted with quantitative methods in the form of distributing questionnaires to the target to be studied. Thus, with the data obtained, it will be known how much influence the gadget has on the social life of the students of the Faculty of Communication and Multimedia, Mercu Buana University, Yogyakarta.
Pengaruh Penggunakan New Media Tiktok Terhadap Pembentukan Konsep Diri Generasi Muda Indonesia 2022 Idza Carolin; Grace Deborah Victoria; Sarah Dina; Muhamad Nastain
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.509

Abstract

Tiktok is one of the new media that is widely used by the younger generation, this TikTok is an application that anyone can download that contains short interesting video content, many people always think that TikTok is only for entertainment, even though TikTok is a platform that is currently very influential. so that it can have a big impact on its users. This study aims to look further at the use of new media TikTok, as well as analyze the impact of using TikTok on the younger generation. In this study, we will discuss the impact of using TikTok on the younger generation in using the TikTok application and the impact on them. How do the younger generation use TikTok? What impact will it have on those who use the TikTok app? These questions will be the focus of this research. The sample we use is general with respondents totaling 312 Indonesian young people. The analytical method that will be used in this research study is a quantitative research method in which this research will be based on the data that has been collected to be able to understand the phenomena that occur and this research uses the theory of interactionism and the theory of media dependence. As for the results obtained, there is an influence between the use of the new media tiktok and the formation of self-concept in Indonesia.
Co-Authors Agung Dimas Dibrata Annisa Rachmawati Shaliqat Aryani, Eka Ayu Romauli Octisa Catur Nugroho Chandra Satya Bintara Cinta Sani David Berliansyah Dessy Putri Wahyuni Eugenia Desta Riana Putri Faiq Rivaldy Grace Deborah Victoria Idza Carolin Kamila Alfiana Rahme Khalifi Arrahman luky kurniawan, luky Mar'atus Sholichah Meitha Tri Herliyana Muhammad Arif Fuadi Nafida Hetty Marhaeni Natri Sutanti Noviar Jamaal Kholit Nurdiarti, Rosalia Prismarini Nuryana, Zalik Palasara Brahmani Laras Puti Yasmine Aisyah Hasta Ririn Apriyanti Sarah Dina Sarah Vega Ramos Serafine Angelina Yudianto Setiyoko, Agus Sisilia Yuanita Sutarso Wulandari, Astri Yeni Febrianty