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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Prosiding Penelitian dan Pengabdian kepada Masyarakat Warta Ardhia : Jurnal Perhubungan Udara International Journal of Supply Chain Management Journal of Education, Humaniora and Social Sciences (JEHSS) Organum: Jurnal Saintifik Manajemen dan Akuntansi
Sam'un Jaja Raharja
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation

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Journal : International Journal of Supply Chain Management

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City Brand Attractiveness on Tourism using Rasch Model Approach Asep Miftahuddin; Bambang Hermanto; Sam'un Jaja Raharja; Arianis Chan
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The study presented in this paper analyzes City Brand Attractiveness. Focusing on the city in Indonesia, namely West Bandung Regency, this study aims to examine the factors that affect the City Brand Attractiveness. The empirical application is performed on the basis of a sample of 373 visitors who have traveled to West Bandung Regency, analyzed by using Rasch Model. The findings show that tourists 'response to the city's attractiveness is low, the Ancillary Service factor with a low response, and the Tourism Attraction factor get high expectations from tourists responses.
Co-Authors Arianis Chan Bambang Hermanto Herwan Abdul Muhyi Jajang Ginanjar Miftahuddin, S.Si.,MAB., asep Ria Arifianti Rivani Rivani Rusdin Tahir