Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal ASEAN Journal on Hospitality and Tourism International Journal of Supply Chain Management Journal of Marketing Innovation Industrial Research Workshop and National Seminar
DWI SUHARTANTO
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
AN EXAMINATION OF THE STRUCTURE AND DETERMINANTS OF BRANDS LOYALTY ACROSS HOTEL BRAND ORIGIN DWI SUHARTANTO
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study reports an assessment of brand loyalty across the origin of the brand in the hotel industry. This study endeavours to extend recent advances in services marketing theory on brand loyalty to the international and domestic brand level of analysis. Brand loyalty is proposed to consist of three dimensions (attitudinal loyalty, conative loyalty and behavioural loyalty) with service quality, perceived value, customer satisfaction, and brand image as its determinants. The results, drawn from sample of four-star hotels, support the proposed brand loyalty model across international and domestic hotels. Service quality, perceived value, and customer satisfaction are important antecedents of brand loyalty though brand image has a strengthening role in these three loyalty determinants in both international and domestic hotels. Overall, the effects of these determinants on brand loyalty differ between international and domestic hotels.
EXAMINING THE FORMATION OF ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY: AN EMPIRICAL ANALYSIS IN THE HOTEL INDUSTRY DWI SUHARTANTO
ASEAN Journal on Hospitality and Tourism Vol. 12 No. 2 (2013)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the dimensional structure of the brand loyalty construct in the hotel industry context. Following recent developments in loyalty studies, brand loyalty is proposed as a three-dimensional construct consisting of attitudinal loyalty, conative loyalty, and behavioural loyalty. In addition to directly affecting behavioural loyalty, attitudinal loyalty influences behavioural loyalty indirectly through conative loyalty. This conceptualisation is supported by the statistical analysis and provides an improved of the brand loyalty construct compared to the existing conceptualisations, such as fourstage, three-stage, and two-stage brand loyalty models. This study provides an important contribution in extending an understanding of the complex structure of brand loyalty, especially in a hotel industry context.
The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender Adila Sosianika; Lina Setiawati; Nono Wibisono; Lusianus Kusdibyo; Dwi Suhartanto; Agustinus Februadi
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.536 KB) | DOI: 10.35313/jmi.v1i01.11

Abstract

This study aims to analyze the effect of satisfaction on hotel services such as service product satisfaction, service delivery satisfaction, and service environment satisfaction on loyalty. The sample in this study are 210 respondents who visited the hotel in the past month. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that all satisfaction variables for hotel services significantly influenced loyalty in both groups of ganders. If differentiated based on gender, it shows that male groups are more interested in service environment satisfaction and service delivery satisfaction towards loyalty, while female groups are more interested in service environment satisfaction and service product satisfaction towards loyalty.
Retail Employees’ Image on Shopping Destination: It’s Impact on Their Behavioural Intention dwi suhartanto; Iwan Mulyawan; Eddy Syah Yahya; Gundur Leo
International Journal of Supply Chain Management Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

The current development in retail industry shows that there is an intense competition between shopping destinations. In this competitive environment, an imperative strategy to endure and succeed is by developing a unique and favourable destination image. This study examines retail employee image on shopping destination model and its impact on their behaviour intention. This study uses 333 samples of retail employees collected from Bandung, Indonesia. The results verify the cognitive and affective component of image are critical drivers of shopping destination overall image. However, this study suggests that the overall image is not the determinant of behaviour intention. The cognitive image is the only important factor in determining retail employee behaviour intention. Further, this study shows that the differences between staff and manager on the destination image model are insignificant. The implication for retail business managers as part of the supply chain system in retail industry is discussed.
Model Financial Distress Di Kalangan Generasi Muslim Milenial: Kajian Literatur Deiana Suherlan; Dwi Suhartanto
Prosiding Industrial Research Workshop and National Seminar Vol 14 No 1 (2023): Vol 14 (2023): Prosiding 14th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/irwns.v14i1.5442

Abstract

Financial distress (kesulitan keuangan), karena dampaknya yang besar, selalu memicu minat ilmuwan untuk menelitinya. Data OJK (Otoritas Jasa Keuangan) menunjukan bahwa generasi milenial menjadi kontributor terbanyak sebagai pihak yang berhutang, tentunya ini menjadi tantangan agar mereka mampu mengelola keuangan dengan baik dan terhindar dari personal financial distress atau kesulitan keuangan. Generasi milenial mempunyai peranan yang sangat penting dalam kegiatan sosial, kemasyarakatan, dan merupakan penggerak ekonomi bangsa. Sehingga, permasalahan terhadap personal financial distress pada generasi milenial menjadi urgensi yang harus diatasi. Literatur mengindikasikan bahwa personal financial distress dipengaruhi oleh banyak faktor. Dikontek Muslim, literatur mengindikasikan bahwa religiositas dan literasi keuangan Islam berpotensi mempengaruhi bagaimana seseorang bersikap dalam menghadapi tekanan hidup, seperti finansial stress. Meski demikian, saat ini studi empiris yang menelaah bagaimana kedua faktor tersebut mempengaruhi tekanan keuangan diantara Muslim belum ada. Studi ini ditujukan untuk menelaah literatur tentang hubungan religiusitas dan literasi keuangan Islam terhadap personal financial distress pada generasi milenial.
Co-Authors Agustinus Februadi Deiana Suherlan Eddy Syah Yahya Gundur Leo Iwan Mulyawan Kusdibyo, Lusianus Lina Setiawati Nono Wibisono Sosianika, Adila