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All Journal International Journal of Supply Chain Management JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Gundur Leo
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Humanities Decision Sciences, Operations Research & Management Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Transportation Other

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Retail Employees’ Image on Shopping Destination: It’s Impact on Their Behavioural Intention dwi suhartanto; Iwan Mulyawan; Eddy Syah Yahya; Gundur Leo
International Journal of Supply Chain Management Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

The current development in retail industry shows that there is an intense competition between shopping destinations. In this competitive environment, an imperative strategy to endure and succeed is by developing a unique and favourable destination image. This study examines retail employee image on shopping destination model and its impact on their behaviour intention. This study uses 333 samples of retail employees collected from Bandung, Indonesia. The results verify the cognitive and affective component of image are critical drivers of shopping destination overall image. However, this study suggests that the overall image is not the determinant of behaviour intention. The cognitive image is the only important factor in determining retail employee behaviour intention. Further, this study shows that the differences between staff and manager on the destination image model are insignificant. The implication for retail business managers as part of the supply chain system in retail industry is discussed.
Pembuatan Rencana Tata Kelola Dan Bimbingan Teknis Pengembangan Atraksi Wisata Camping Ground Desa Mekarsari Gambung Kabupaten Bandung Gundur Leo; Sri Surjani Tjahjawati; Marceilla Suryana; Chandra Budhi Septyandi; Syifaa Novianti; Sherly Raka Siwi Putri Utomo; Rikantini Widiyanti
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.491

Abstract

This article describes the process and results of Community Service (PKM) activities carried out by the Bandung State Polytechnic in partnership with the Mekarsari Gambung Tourism Village, Bandung Regency manager. The PKM activity was carried out to solve governance problems and human resource problems faced by the Mekarsari Gambung Tourism Village. The Governance Plan document is prepared to serve as a guide for local tourism managers to increase the potential of tourist attractions and the competence of human resources in tourist villages. Furthermore, technical guidance (Bimtek) for the development of tourist attraction businesses is carried out to increase the capacity of the expertise and knowledge of the Mekarsari Gambung Tourism Village managers and the surrounding community so that they can be applied in efforts to develop the potential of tourism villages.
Co-Authors DWI SUHARTANTO Eddy Syah Yahya Iwan Mulyawan Marceilla Suryana Rikantini Widiyanti Septyandi, Chandra Budhi Sherly Raka Siwi Putri Utomo Sri Surjani Tjahjawati Syifaa Novianti