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All Journal JURNAL ECONOMIA Jurnal Ilmu dan Teknologi Peternakan Tropis AGRICOLA Jurnal SEPA (Social Economic and Agribusiness Journal) JURNAL AGRIBISAINS Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Musamus Journal of Agribusiness Musamus Journal of Livestock Science Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Pada Masyarakat
Ineke Nursih Widyantari
Jurusan Agribisnis, Fakultas Pertanian, Universitas Musamus
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Journal : Musamus Journal of Agribusiness

 1 
Efesiensi Pemasaran Sawi Hijau Eko Saputro; Ineke Nursih Widyantari; Marthen A.I. Nahumury
Musamus Journal of Agribusiness Vol 3 No 01 (2020)
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.3274

Abstract

This study aims to analyze the efficiency of the Sawi market in Rimba Jaya Village. The population in this study were 120 farmers and the sample size was 55 farmers. The data are analyzed qualitatively by looking at the marketing channels in order to obtain marketing margins and profits. The results showed that there were four marketing channels used by farmers in Rimba Jaya Village in marketing green mustard, including: Marketing channel 1, namely from farmers - retailers. Marketing channel 2, namely from farmers - middle traders - retailers - consumers. Marketing channel 3, namely from farmers - wholesalers - middle traders - retailers - end consumers. Marketing channel 4, namely from farmers - village collectors - wholesalers - retailers - end consumers. The four marketing channels, all marketing channels, are said to be efficient, because their marketing efficiency is more than 0 and less than 1, but the most efficient is found in marketing channel 4 and is in large traders' institutions which have the smallest marketing efficiency value of 0, 02. Keywords: Marketing, Green Mustard, Marketing Efficiency
Efesiensi Pemasaran Sawi Hijau Eko Saputro; Ineke Nursih Widyantari; Marthen A.I. Nahumury
Jurnal Agribisnis Musamus Vol 3 No 1 (2020): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.3274

Abstract

This study aims to analyze the efficiency of the Sawi market in Rimba Jaya Village. The population in this study were 120 farmers and the sample size was 55 farmers. The data are analyzed qualitatively by looking at the marketing channels in order to obtain marketing margins and profits. The results showed that there were four marketing channels used by farmers in Rimba Jaya Village in marketing green mustard, including: Marketing channel 1, namely from farmers - retailers. Marketing channel 2, namely from farmers - middle traders - retailers - consumers. Marketing channel 3, namely from farmers - wholesalers - middle traders - retailers - end consumers. Marketing channel 4, namely from farmers - village collectors - wholesalers - retailers - end consumers. The four marketing channels, all marketing channels, are said to be efficient, because their marketing efficiency is more than 0 and less than 1, but the most efficient is found in marketing channel 4 and is in large traders' institutions which have the smallest marketing efficiency value of 0, 02. Keywords: Marketing, Green Mustard, Marketing Efficiency
Analisis Kelayakan Usaha Pedagang Sagu di Pasar Wamanggu dan Pasar Mopah Baru Distrik Merauke Kabupaten Merauke Isak Longan; Ineke Nursih Widyantari; Untari Untari
Jurnal Agribisnis Musamus Vol 6 No 1 (2023): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v6i1.5289

Abstract

The purpose of determine how much the costs incurred, sago traders, how much profit the sago traders get, how the business feasibility of sago traders is. at Wamanggu Market and Mopah Brau Market in Merauke District, Merauke Regency. location determination is done intentionally. The population in this study were all sago traders in Wamanggu Market and Mopah Baru Market as many as 32 respondents. The sample determination in this study was by census. The data used were primary data which included observation and interviews. While secondary data were journals and literature. The data analysis technique uses the income formula and R/C Ratio. The results of this study were the income of sago traders in Wamanggu Market and Mopah Baru Market was Rp.464,252 the profit obtained was Rp.1,807,002 with an R/C Ratio of 1.95 den of 1.93. This means that the business of sago traders in Wamanggu Market and the New Mopah Market in the Merauke District, Merauke Regency, which is worth trying. Keywords: business, feasibility, traders, sago
Analisis Strategi Pengembangan Usaha Komoditi Kemiri Lokal Arnita Damayanthi Anwar; Ineke Nursih Widyantari; David Oscar Simatupang Simatupang
Jurnal Agribisnis Musamus Vol 2 No 1 (2019): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v2i01.2305

Abstract

Merauke Regency is a candlenut production center in Papua Province with an area of ​​land and an ever-increasing amount of production. Candlenut area in 2009 was 114.50 Ha and in 2012 it increased to 207.00 Ha, which was followed by an increase in production by 50% between 2010 and 2012. This study aimed to identify the factors be strengths, weaknesses, opportunities, and threats and formulate development strategies. Purposive research area determination in Yanggandur Village, Sota District, Merauke Regency. The population consisted of 12 people consisting of candlenut farmers, traders, and the government where all populations were sampled. Sampling was done by Purposive Sampling. The data used are sourced from primary data and secondary data. Data analysis using the SWOT method. strengths: availability of land and hazelnut plants in large numbers, the involvement of families and local communities in the business, business activities can help the family economy of farmers, the activity of processing candlenut in the village, how to market the results have reached the traditional markets, the large number of candlenut which falls out every season, the quality of hazelnut produced is quite good. Weaknesses are: lack of adequate equipment in processing activities, lack of business capital, long distance to the location of plants (from community houses to gardens and hamlets) for candlenut harvest, low knowledge, and farmers' desire in cultivation activities, low application of the system management in business, lack of farmers 'skills in processing the candlenut, lack of farmers' ability to do marketing outside the village, transportation facilities that support marketing activities are not yet smooth, the durability (quality) of hazelnut produced is still low. Keywords: development strateg; candlenut commodity; SWOT analysis
Co-Authors Abdul Rizal Adrianus Adrianus Arnita Damayanthi Anwar David Oscar Simatupang Eko Saputro Ferdinand C Situmorang Fredy Fredy Gerzon Jokomen Maulany Isak Longan Marthen A.I. Nahumury Muhamad Irvan Syah Nila Wijayanti Nina Maksimiliana Ginting Nurliah Nurliah Ovilia Nivo Ringan Setiawan Daka Yusup Stanly Hence Dolfi Loppies Untari Untari