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INTERNAL COMMUNICATION TOWARDS EMPLOYEE ENGAGEMENT INSIDE SULTAN AGUNG ISLAMIC UNIVERSITY (UNISSULA) Made Dwi Adnjani; Desi Dwi Prianti
Jurnal Ilmiah Komunikasi Makna Vol 1, No 1 (2010): Jurnal Ilmiah Komunikasi Makna
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.1.1.1-14

Abstract

Karyawan  merupakan bagian yang  sangat penting bagi perusahaan untuk bertahan karena Mereka memiliki hubungan fungsional dengan  perusahaan. Karyawan memiliki fungsi karena mereka menyediakan tenaga kerja dan sumber daya untuk menciptakan  produk  atau jasa. Dengan adanya  masalah pada  karyawan, akan menyebabkan penurunan kinerja perusahaan, dan  pada akhirnya akan  berpengaruh terhadap image  perusahaan. Universitas Islam Sultan Agung sebagai penyelenggara pendidikan tinggi sangat memperhatikan karyawan sebagai sumber daya insani yang sangat penting untuk mencapai visi dan misi universitas, namun seiring pertumbuhan universitas maka permasalahan keterlibatan karyawan dalam komunikasi internal menjadi persoalan yang perlu dianalisis. Berangkat dari pemikiran pentingnya keterlibatan karyawan, maka penelitian ini dilakukan pada bulan Desember 2009 di Universitas Islam Sultan Agung (UNISSULA) Semarang.  Penelitian ini dilakukan  dengan tujuan untuk memberikan  rekomendasi terhadap pemecahan masalah dalam keterlibatan karyawan  di dalam komunikasi internal, dan memberikan  pemahaman  tentang  kriteria keterlibatan karyawan yang efektif dalam  komunikasi internal, agar dapat membantu memberikan solusi terhadap masalah keterlibatan karyawan di Universitas Islam Sultan Agung.   Key words : komunikasi internal, keterlibatan karyawan, image.
STAKEHOLDER RELATIONS STRATEGY IN ACQUISITION OR MERGER Desi Dwi Prianti
Jurnal Ilmiah Komunikasi Makna Vol 1, No 1 (2010): Jurnal Ilmiah Komunikasi Makna
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.1.1.53-58

Abstract

Tulisan ini ditujukan untuk mengidentifikasi dan menganalisis strategi hubungan dengan stakeholder untuk memfasilitasi akuisi atau merger dari perusahaan agar berjalan dengan baik. Masing-masing stakeholder ingin mengetahui bagaimana akuisisi akan mempengaruhi mereka sejak stakeholder dimaknai sebagai kelompok atau individu yang dapat berpengaruh pada pencapaian tujuan organisasi dan objektif organisasi. Perencanaan yang matang melalui strategi komunikasi untuk stakeholder perusahaan akan berkontribusi pada kesuksesan proses akuisisi itu sendiri.
STUDI FENOMENOLOGI TENTANG PENGALAMAN KOMUNIKASI ANTAR PRIBADI ORANG TUA-ANAK TERHADAP PEMAHAMAN ANAK PADA NORMA-NORMA PERILAKU (KASUS PADA ANAK PENYANDANG AUTISME) Desi Dwi Prianti
Jurnal Ilmiah Komunikasi Makna Vol 2, No 1 (2011): Jurnal Ilmiah Komunikasi MAKNA Vol. 2 no. 1, Pebruari 2011
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.2.1.1-8

Abstract

Interpersonal Communication is the most important communication process for every human being. Family relationship is one of the examples where interpersonal communication happened between Parents and Child. Moreover, family is the most important “social network” for a child in their early life period so that relationship with family is a kind of base attitude to other people, things and life in general. Therefore interpersonal communication between parents and child has, a role in giving child understanding about the way of life that child must internalize through behavior norms that have been taught. On the other hand, autism disorder severely impairs development of a person’s ability to communicate both verbal and nonverbal, interact with other people, and maintain normal contact with the outside world. This condition needs serious attention for parents with autism child. The purpose of this research is to reveal about how interpersonal communication happened between parents and child in giving understanding about behavior norms to autism child. Theories that used in this research are interpersonal communication theories from Devito, Laing and Fisher, effectiveness interpersonal communication theory from humanistic perspective, child dependency theory from Jones and Gerard, child communication theory from schramm and phenomenology theory. Research method that used in this research is qualitative descriptive with phenomenology approach. From this research we may know that parents experience in communicating with autism child is different between one to another. Every parent’s interpretation about their experience is being infl uenced by their relation with time, their self, information about autism also child age and child condition. Regarding self in relation to time revealed that the more parents spent their time with their child the more parents understand about their child characteristic and child habit that leads to effectiveness communication. In relation to self revealed that after they knew about their child condition, they show empathy, supportiveness, positiveness in their attitudes. In brief, we can say that the parents’ willingness to confess that they have autism child is the most signifi cant step, whichhave great impact to their child development.
Da’wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements Rahmania Santoso; Desi Dwi Prianti
Humaniora Vol 34, No 1 (2022)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jh.69678

Abstract

In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home care products, uses Islamic identity as part of their strategic communication. Using their Nawaitu Sahaja advertisements, they promote the da’wah (promotion of Islam) message. This research aimed to examine how a Muslim audience receives the Islamic da’wah used by Nawaitu Sahaja. To understand how audiences, receive the Islamic values portrayed in the Nawaitu Sahaja advertisements, seven women who are part of Nasyiatul Aisyiyah – an Islamic women’s organis ation – were interviewed in 2021. In order to promote their products, Nawaitu Sahaja advocates the importance of making a clean and hygienic home as part of one’s Islamic values. Baiti Jannati ("my home is my heaven") is the main message in these advertisements. Using Stuart Hall’s reception analysis, this research found different reading positions. Such reading positions were influenced by the audience's views on the message of Islamic values. Participants’ interpretations of the da’wah message in the Nawaitu Sahaja advertisements was found to be dominant. Using Islamic messages in advertisements is thus one way of engaging with consumers and encouraging them to purchase the products therein.
Bingkai Media di Masa Pra Pandemi Covid-19 di Indonesia (Studi Framing Pemberitaan Covid-19 di Portal Berita dan Akun Youtube Tribunnews Edisi Maret 2020) Rohmah Nia Chandra Sari; Rachmat Kriyantono; Desi Dwi Prianti
Jurnal Studi Komunikasi dan Media Vol 25, No 2 (2021): Jurnal Studi Komunikasi dan Media
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31445/jskm.2021.3836

Abstract

Covid-19 menjadi suatu masalah kesehatan baru yang belum pernah terjadi sebelumya. Informasi mengenai isu kesehatan tersebut menjadi penting terutama di pra-pandemi untuk mengantisipasi menyebarnya wabah. Media sebagai sumber informasi utama memiliki peranan yang penting dalam penyampaian pesan. Penelitian ini bertujuan menganalisis bingkai media youtube dan portal berita tribunnews dalam pemberitaan awal covid-19 di Indonesia selama bulan Maret 2020. Metode yang digunakan dalam penelitian ini adalah analisis framing dari Robert Entman, melalui empat fungsi bingkai yaitu mendefinisikan sebuah masalah, memperkirakan sumber masalah, membuat keputusan moral, dan menekankan penyelesaian masalah. Terdapat 104 pemberitaan yang diteliti, 73 dari portal berita dan 31 dari akun youtube. Pemilihan pemberitaan melalui teknik purposive sampling Hasil dari penelitian ini menunjukkan bahwa dalam pemberitaan covid-19 di Indonesia menunjukkan informasi yang dinamis. Meskipun pemberitaan disajikan melalui dua platform yang berbeda yaitu portal berita dan youtube, tidak menunjukkan perbedaan isi informasi yang signifikan. Peneliti membagi pemberitaan menjadi tiga periode, periode pertama pada tanggal 1-10 Maret 2020 yang menunjukkan bingkai ketenangan dan membangun semangat dalam menghadapi pandemi, periode kedua 11-20 Maret bingkai covid-19 dirubah menjadi suatu ancaman dan resiko yang perlu diwaspadai, periode ketiga yakni 21-31 bingkai covid-19 menampilkan kewaspadaan dan ketakutan karena menunjukkan aspek korban, penurunan ekonomi dan berbagai ancaman lainnya.
Propaganda Jepang melalui Majalah Djawa Baroe pada Masa Kependudukannya di Indonesia Raisa Hashina Rosalini; Desi Dwi Prianti
Jurnal Komunikasi Vol. 16 No. 2 (2022): VOLUME 16 NO 2 APRIL 2022
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol16.iss2.art8

Abstract

War and propaganda become two inseparable aspects. When its occupation in Indonesia, Japan used various tool to influence and attract Indonesian’s attention. Mass media became the most accessible tool used by Japan to give the doctrines and propaganda, especially Djawa Baroe magazines. This paper aims to analyze how the Japanese use the media, especially Djawa Baroe magazine, produced in 1943 in Indonesia as a propaganda tool in doctrine and mobilize its dominated society through the discourse analysis approach. The research was conducted through three stages of analysis, in which the results of the analysis were analyzed profoundly through the view of critical discourse analysis. The result shows six-issues categories can be discussed from 250 articles in Djawa Baroe magazine. Japanese military powers; area security by Japan; education, training, and knowledge were given to society; Japan and “the older brother”; enemies; and, community testimony and response. As a result, propaganda, doctrine and the application of Japanese cultural influences can be seen in the style of language, the use of sentences and images displayed in the article. Doctrine given by the Japanese government includes various aspects such as threat and fear from the enemies and kindness and attention.   
Jejak Citra Kuno Orang Tenganan dalam Foto Masa Kolonial 1920-1940 I Wayan Suyadnya; Sanggar Kanto; I Nyoman Darma Putra; Desi Dwi Prianti
Jurnal Ilmu Sosial dan Humaniora Vol. 12 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i1.53900

Abstract

Artikel ini mengungkapkan pesan khas dari gambar fotografi pada masa kolonial tentang primitivisme melalui Tenganan Pegringsingan masa kolonial sebagai studi kasus. Beberapa foto terbatas tentang Tenganan yang diperkirakan diambil pada tahun 1920-1940 menggambarkan orang dan kehidupan masyarakat masa itu. Tiga kategori utama dari gambar dianalisis, yaitu lanskap dan arsitektur pemukiman, manusia Tenganan, dan aktivitas dan budaya material. Ketiga kategori menampilkan diri dengan gambaran kesan publik mengenai konsep kuno atau primitif. Penelitian ini memanfaatkan data visual (fotografi) melalui analisis citra fotografi. Hasil penelitian mengungkapkan bahwa gambar fotografi kolonial memberikan ide pembekuan citra dan kesan primitif pada orang Tenganan. Gagasan yang hadir melalui gambar fotografi itu adalah  cara-cara mereka dibedakan dengan orang luar, misalnya melalui pakaian dan cara kontak mata dengan orang luar (Belanda). Ide tentang lingkungan ideal dan figuratif bagi orang Tenganan dan publik umum, berupa autentik, kuno, dan seragam, dihadirkan sebagai lanskap yang harus dipertahankan secara kokoh. Pada akhirnya proyeksi kolonial tentang Tenganan melalui fotografi berintegrasi dengan dunia imajinasi lokal orang Tenganan.
Literasi Media Digital bagi Gen-Z di MAN 1 Kota Malang: Digital Media Literacy for Gen-Z in Islamic Elementary School 1 Malang City Anang Sujoko; Desi Dwi Prianti; Dicky Wahyudi; Mutiara Rahmadini Satya Lestari
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i4.4681

Abstract

The behavior of Indonesian netizens is considered the most disrespectful in Southeast Asia, and most netizens in Indonesia are dominated by Gen-Z, who have the highest internet addiction rates. This Community Service Program focuses on digital media literacy for Gen-Z in Malang City. We conducted this program using a participatory method at MAN 1 Malang City with several approaches: a digital media literacy seminar for Gen-Z and an interactive discussion on the use of digital media with Gen-Z. The results of this community service program provide awareness on the use of digital media for Gen-Z students in MAN 1 Malang, regarding: The principles of communication in the use of social media, the Consequences of using digital media on personal data and social interactions, and Production of educational content through digital media. The interactive discussion process shows an imbalance between knowledge and practice of using social media, such as Gen-Z has not yet understood the bad consequences of using social media. However, it has become a user of social media. Another thing, Gen-Z has understood the age limit of social media use, but they are fighting it on the grounds of seeking information and entertainment. Through this community service program, we provide digital literacy model designs to MAN 1 Malang City to demonstrate to Gen-Z students.