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All Journal Jurnal Manajemen Terapan dan Keuangan Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Student Scientific Creativity Journal Jurnal Manajemen Pariwisata dan Perhotelan Bogor Hospitality Journal
Nidia Wulansari
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar

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Pengaruh Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian Kamar di Fave Hotel Olo Padang Arixa Renda Rechia; Nidia Wulansari
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1583

Abstract

The background of this research is because of the many positive and negative reviews written by guests about Fave Hotel Olo Padang via the internet. Testing how much influence electronic word of mouth has on the decision to purchase a room at the Fave Olo Hotel Padang is the aim of this study. There were 1093 respondents in this study, but only 204 samples using purposive sampling method. The questionnaire uses a Likert scale to collect this data information. To ensure its accuracy, the questionnaire has been tested for validity and normality. Simple regression analysis was used for hypothesis testing. SPSS 20.00 software was used to perform the analysis. The results are, (1) electronic word of mouth has a fairly good value, namely 41%, and (2) the decision to buy a room has a fairly good value, namely 30%. The calculated f value is 64,048 which concludes that Electronic Word of Mouth and purchasing decisions have a significant effect with a Sig value of 0.000 <0.05. Based on the R square value of 0.241, 24.1% electronic word of mouth influences purchase decisions while 75.9% is influenced by other factors.
Pengaruh Servicescape terhadap Kepuasan Tamu Menginap di Fave Hotel Olo Padang Audria Hani Putri; Nidia Wulansari
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1584

Abstract

This research was conducted due to guest dissatisfaction with the physical conditions at Favehotel Olo Padang. This research was conducted with the aim of assessing the extent to which the service environment at Favehotel Olo Padang affects the level of guest satisfaction. This study used a causal associative quantitative approach, in which the research sample consisted of 204 guests who had and are currently staying at Favehotel Olo Padang with an age of more than 17 years. Data analysis was performed using binary logistic regression method. The results showed that the servicescape variable had an effect of 10.9% on the level of guest satisfaction, while other variables not examined in this study had an effect of 89.1%. According to the hypothesis test, guest satisfaction at Fave Hotel Olo Padang is strongly influenced by the servicescape. The statistical test results showed that the null hypothesis (H0) was accepted and the alternative hypothesis (Ha) was rejected, with a chi-square table value of 7.814, a significance value of 0.452, and a chi-square value of 124.598.
Co-Authors Arif Adrian Arixa Renda Rechia Audria Hani Putri Benny Fikri Yaldi Dadra Are Putra Dinda Srinovita Dewi Dwi Pratiwi Wulandari Erma Susanti Excel prima Softian Fahrifan Valid Ferdian, Feri Feriska Mulyani Fitri Chairani Gilang Febriyangga Hijriyantomi Suyuthie jihan nur fahira Maharani Dwi Sagita Mita Aprilia Kartini Muhammad Iqbal Pasaribu Pasaribu Rahmad Ryanda Restiyani Restiyani Rizky Wulandari Sofia Ayunda Sri Mulyani Surenda, Rian Trisna Putra Trisna Putra Vischa Mansyera Pratama Youmil Abrian Zahra Afra Arista