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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Indonesian Journal for Social Responsibility Jobmark: Journal of Branding and Marketing Communication

Dessy Kania

Bakrie University

Author-ID : 295373

Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Pengembangan Merek melalui Personalisasi, Kustomisasi dan Komunikasi Kreatif Suharyanti Suharyanti; Ajeng Harista; Dessy Kania; Mirana Hanathasia
Jurnal Ilmu Komunikasi Vol 15, No 2 (2017)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v15i2.2158

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara Dessy Kania
Ultimacomm: Jurnal Ilmu Komunikasi Vol 2 No 2 (2010): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara Dessy Kania
Ultimacomm: Jurnal Ilmu Komunikasi Vol 4 No 1 (2012): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Tourism is an important of the Indonesia economy as well as a significant soure of the country’s foreign exchange revenues. According to the Center of Data and Information- Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to present. One of the most potencial tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include of habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declarated as a World Heritage site by UNESCO. The Ministry of Culture and Tourism countinously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there challenges for Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Boreau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15% , and unemployment of 30%. This research is needed to explorefurther the phenomenon behind the above facts, aiming at ex-amining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The result of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Enterpreneurship, New Media

Peran Psikologi Sosial dalam Kampanye Sosial Literasi Kekerasan Berbasis Gender Online untuk Melindungi Self-Image pada Gen Z di Forum Anak Kota Bekasi (FORAKSI) Dianingtyas Murtanti Putri; Mirana Hanathasia; Dessy Kania; Ananda Fortunisa
Indonesian Journal for Social Responsibility Vol. 4 No. 02 (2022): December 2022
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v4i02.147

Online gender-basis violence (KBGO) is violence through digital technology aimed at someone based on their gender or gender identity. This violence is not carried out physically, but through online harassment through social media which is used by manipulating information, including illegal content, and so on, one which aims to damage the reputation or credibility of the victim, which can cause psychological harm, social isolation, and economy harm. Meanwhile, the participants who will take part in this training activity are Generation Z, then the problem to be overcome is to provide a briefing to Generation Z regarding the misuse of social media use which can have an impact on their self-image and personal branding, therefore it is important to be given an understanding of digital content strategies, especially social media. In addition, it is hoped that by getting this activity they will raise awareness to protect their data so that they become agents of change to their peers. The method used in this Community Service (PkM) activity will be carried out into three stages, namely the preparation stage, the implementation stage, and the evaluation stage. Furthermore, the activities that will be carried out are providing assistance and training to partners of the Bekasi City Children's Forum (FORAKSI).

Customer Engagement of the Coffee Shop during Covid-19 Pandemic: Study on Anomali Coffee’s Instagram Marliani Devita; Dessy Kania
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 2 (2022): JOBMARK January-June 2022
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v2i1.49

The COVID-19 virus pandemic has triggered the #ngopidirumah movement that is echoed on social media by local coffee shops in maintaining relationships with consumers by adjusting the consumer's lifestyle during quarantine at home. Anomali Coffee also runs the #ngopidirumah movement through Instagram in order to build online Customer Engagement. The purpose of this study was to find out how the Customer Engagement that was built by Anomali Coffee on Instagram during the COVID-19 pandemic. The literature review used is Customer Engagement, Lifestyle, Social Media and Instagram. The research method used is qualitative with a case study approach. Sources of data obtained through in-depth interviews, online observation and digital documentation. The results showed that in building Customer Engagement in the #ngopidirumah movement, Anomali Coffee has reached all stages of Consumption, Curation, and Creation. At the Collaboration stage, Anomali Coffee produces Indirect Collaboration with consumers in building coffee consumption activities at home, but not to form a solid community.Customer Engagement, Social Media, Instagram, Anomali Coffee, #ngopidirumah Movement

From Celebrity Fandom to Consuming Korean Product Brands: The Extending Lifestyle of 'Wannable' Fans in Jakarta Raden Roro Nisrina Salma Hanifah; Dessy Kania
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 1 (2019): JOBMARK July-December 2019
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i1.50

The current phenomenon sees that South Korea's popular culture is growing, so it has so many fans scattered around the world, including in Indonesia. Many K-Pop fans in Indonesia will show a variety of behaviors shown by K-Pop fans so that they can be assessed the stages in which fans they are to their K-Pop artists. Wannable itself is a fandom name of the South Korean group called Wanna One and Wanna One itself has been disbanded due to his expired contract period. The study aims to find out how celebrity worship behaviors and parasocial interactions on the lifestyle of K-Pop fans. The approach used in this study is qualitative with phenomenological methods and uses an interview technique in-depth with one person triangulator and four people informants. The results of this study show that the four informants who are Wannable are in the intermediate stage and level in the conduct of an intense-personal idol in celebrity worship and identification attraction in parasocial interactions. This is because they are still rationally minded and able to position themselves as a fan. It can be known that Indonesian fans are not too fanatic about idols.

Co-Authors Agatha, Nadia Ajeng Harista Ananda Fortunisa Bambang Sukma Wijaya Budiawan, Budiawan Chairani, Dessita Devita, Marliani Dianingtyas M. Putri Dianingtyas Murtanti Putri Faruk, Faruk Luthfiana, Innez Irma Marliani Devita Mirana Hanathasia Raden Roro Nisrina Salma Hanifah Selvonia, Fadelia Suharyanti Suharyanti Suharyanti Suharyanti Tuti Widiastuti Tuti Widiastuti

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