Article Per Year (5 Year)
p-Index From 2019 - 2024
1.203
P-Index
This Author published in this journals
All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Indonesian Journal for Social Responsibility Jobmark: Journal of Branding and Marketing Communication
Dessy Kania
Bakrie University
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
ONLINE CONSUMERS AND THE APPLICATION OF USES AND GRATIFICATION THEORY Case Study: The Kaskus Website Kania, Dessy; Agatha, Nadia
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 1, No 2 (2011): August 2011 - January 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v1i2.6

Abstract

Dalam kehidupan keseharian, kita tidak dapat terhindar dari perkembangan teknologi komunikasi yang semakin cepat terutama di bidang new media.  Akses untuk website dan internet forum site merupakan salah satu benefit yang ditawarkan dari  new media yang paling diminati oleh pengguna internet di Indonesia.  Bertambahnya  internet forum site yang memberikan kemudahan secara   online untuk para pengguna internet untuk dapat melakukan percakapan dalam bentuk pesan yang di-posting juga menambah keramaian penggunaan internet di Indonesia.  Penelitian ini ingin mengungkapkan bagaimana keberhasilan salah satu  internet forum site yaitu Kaskus sebagai situs lokal yang paling sering dikunjungi dan mempunyai anggota terbanyak sehingga menempati posisi keenam dalam peringkat  10  Top Sites in Indonesia.  Penggunaan teori  uses and gratification diperlukan untuk menganalisis perkembangan situs kaskus serta  consumer online yang sifatnya aktif dan dinamis.  Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif menggunakan in-depth interview baik terhadap para pengelola situs Kaskus maupun pengguna situs sebagai sumber data.  Hasil yang dicapai dari penelitian ini menyatakan bahwa keberhasilan situs Kaskus tidak jauh dari fitur teknologi web 2.0 yang dapat memfasilitasi komunikasi interaktif di antara pengguna dan konten situs yang memang dihadirkan berdasarkan kebutuhan para pengguna situs tersebut. Kata Kunci:   media baru, khalayak aktif, komunikasi interaktif, teori uses and gratification, situs forum internet.
GENDER AND POWER IN THE WORKPLACE: Challenges for Women as Leaders in Higher Education Sectors Kania, Dessy
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 2, No 2 (2012): August 2012 - January 2013
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i2.280

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana faktor gender dan kekuasaan dapat menentukan keberadaan perempuan sebagai pemimpin di lembaga pendidikan tinggi khususnya di daerah Jakarta dan Bandung, yang dianggap sebagai destinasi favorit untuk pendidikan tinggi. Dengan adanya dukungan dari pemerintah Indonesia yang didasari oleh hukum konstitusi yaitu Undang Undang 1945  pasal 28 (2) yang menyatakan bahwa setiap orang memiliki hak untuk bebas dari segala bentuk diskriminasi, bisa dikatakan bahwa tidak ada hambatan bagi kaum pria dan perempuan untuk memperoleh tingkat tertinggi dalam karir mereka, terutama di sektor pendidikan. Penelitian ini menggunakan pendekatan kualitatif dengan pengumpulan data melalui wawancara mendalam dengan tiga Dekan perempuan dari Fakultas Matematika dan Ilmu Pengetahuan Alam (MIPA) dariuniversitas yang dipilih (swasta dan publik). Hasil penelitian menemukan keberadaanteori Glass ceiling yang masih dirasakan selama masa periode promosi jabatan dari ketiga Dekan MIPA yang diwawancara.  Gender, budaya, dan agama adalah tiga faktor yang memainkan peran yang sangat penting dalam menentukan apakah perempuan bisa tampil sebagai pemimpin di lembaga pendidikan tinggi. Dengan demikian, masih terbentang tantangan bagi kaum perempuan sebagai pemimpin di sektor pendidikan dimana tantangan tersebut masih merintangi kemampuan akademik dan bekerja mereka. Kata  Kunci: gender, kekuasaan, pendidikan tinggi, glass ceiling.   The objective of this research is to examine how gender and power will determine whetherwomen can be leaders in higher education institutions particularly in Jakarta and Bandung areas; as considered to be most favorable destination for higher education purposes. With support from the Indonesian government under constitution law article 28 (2) 1945that states everyone has the right to be free from any kind of discrimination, there is almost no barrier for men and women to obtain the highest level in their career, especially in the educational sector.  This research used a qualitative approach with data collection through in­depth interviews with three women who were deans of the Faculty of Mathematics and Natural Sciences (MIPA) from selected universities (private and public). The interviews uncovered the existence of a thin glass ceiling theory that was still felt during their promotional period.  Gender, culture, and religion play very important roles in determining whether women can perform as leaders in higher education institutions. Thus, overcoming the challenges for women as leaders in education sectors are still overpowering their academic and working capabilities. Keywords: gender, power, higher education, glass ceiling.
KONSTRUKSI REALITAS DALAM PEMBERITAAN PELANTIKAN PRESIDEN JOKO WIDODO Analisis Framing pada Laporan Utama Majalah TEMPO dan Majalah GATRA Chairani, Dessita; Kania, Dessy
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1762

Abstract

Penelitian ini dilatarbelakangi oleh sosok Jokowi yang berbeda dari biasanya dan mengundang rasa ingin tahu dari masyarakat. Peran dan posisi media menjadi penting dalam mengkonstruksi sosok Jokowi dalam sebuah konten yang berisi pemberitaan positif maupun negatif. Konten tersebut tentunya dengan sendirinya akan membentuk opini publik di masyarakat, bagaimana masyarakat memandang Jokowi. Karenanya, media memiliki tanggung jawab untuk menghasilkan produk media yang objektif. Penelitian ini bertujuan untuk melihat dan menganalisis konstruksi realitas yang dibangun media dan faktor yang memengaruhi framing media terhadap isu. Teori yang digunakan dalam penelitian ini adalah teori konstruksi realitas sosial oleh Peter L. Berger dan Luckmann serta teori Mediating the Message oleh Pamela J. Shoemaker dan Stephen D. Reese. Penelitian ini menggunakan pendekatan kualitatif deskriptif analisis dan metode analisis framing yang didapat melalui observasi non-partisipan, wawancara dengan membandingkan kedua majalah, GATRA dan TEMPO. Hasil penelitian adalah konstruksi realitas TEMPO terhadap Jokowi lebih positif dan GATRA cenderung netral yang dominan dipengaruhi oleh faktor ideologi. Faktor lain yaitu rutinitas media dan organisasi medianya. Diharapkan pada penelitian selanjutnya dapat dibahas lebih mendalam terkait  objektivitas media, baik dari media cetak, online, maupun elektronik. Kata kunci: konstruksi realitas sosial, TEMPO, GATRA, pelantikan presiden Jokowi   This research is based on the idea that Jokowi is the new figure in Indonesia that attracs curiousity of the public. This idea makes media role and position become important in constructing Jokowi’s figure in media content, wether it’s in positive or negative tone. Therefore, media has a responsibility to create an objective product. The purpose of this study is to look and analyze the construction of reality built by media and the factors that influence the framing that used by the media to construct reality in their product. The theory used in this study is Social Construction Theory by Peter L. Burger and Luckmann and Mediating the Message Theory by Pamela J. Anderson and Stephen D. Reese. Thus study uses descriptive qualitative analysis approach with framing analysis as its metodology, obtained through non-participant observation and depth-interviews by comparing two magazines, TEMPO and GATRA. The result of this study is that TEMPO uses a positive tones to construct reality towards Jokowi’s figure and GATRA tend to uses a neutral tone and approach in decribing the issue. This result is influenced dominantly by the ideology of the media. Another factors that also influenced the construction of reality are media routine and organizational level. It is expected that future studies can discussed more about media objectivity, not only on print media, but also online and electronic. Keywords: social construction theory, TEMPO, GATRA, presiden inaguration of Jokowi
GENDER TYPING PADA PRODUK TEKNOLOGI DALAM KOMUNITAS ONLINE Kania, Dessy; Faruk, Faruk; Budiawan, Budiawan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1888

Abstract

The growing usage of technological products such as smartphones has an evitable consequence in social practices in terms of smartphone consumptions. These practices are not only related to class construction and social status, but also identity struggles in terms of gender construction particulary in one of the Apple’s largest online communities on Instagram; @idevice.indonesia. Using cultural studies approach, this paper exposes the meanings behind the practice of gender typing towards iPhone products within the @idevice.indonesia community. Gender typing is a process in which a person associates him/herself with a particular gender and then behaves accordingly to the values ​and the attributes adopted with the particular sex that they identify as his/hers. From this analysis an insightful picture was produced regarding the meanings behind the practice of gender typing towards product technology in Indonesia that can provide critical inspiration for consumers as well as contribution for technology producers.
PENGARUH KOMUNIKASI PEMASARAN SOSIAL TERHADAP BRAND AWARENESS OMBUDSMAN REPUBLIK INDONESIA Luthfiana, Innez Irma; Kania, Dessy
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 1 (2014): February - July 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i1.1769

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa pengaruh komunikasi pemasaran sosial pada brand awareness Ombudsman Republik Indonesia. Telah diidentifikasi enam dimensi komunikasi pemasaran sosial yang digunakan yaitu advertising, Public Relations & special events, printed materials, special items, personal selling, dan social media channel & types. Penelitian ini merupakan penelitian kuantitatif. Data primer dan sekunder telah diperoleh. Data sekunder diperoleh dari jurnal, buku, dan sumber lain yang berhubungan. Data primer diperoleh menggunakan kuesioner yang dibagikan kepada responden di Palembang, Jambi, Bengkulu, dan Lampung. Diperoleh sampel keseluruhan sebanyak 165. Menggunakan analisis regresi linear berganda, ditemukan bahwa advertising, PR & special events, printed materials, special items, personal selling, dan social media channel & types berpengaruh secara simultan terhadap brand awareness Ombudsman RI. Sementara itu, printed materials, personal selling, dan social media channel & types secara parsial memiliki pengaruh positif dan signifikan terhadap brand awareness. The aim of this research is to analyze the effect of social marketing communications on brand awareness of Ombudsman Republic of Indonesia. Six dimensions of social marketing communications i.e. advertising, Public Relations & special events, printed materials, special items, personal selling, and social media channel & types were identified. This research is descriptive quantitative in nature. Both primary and secondary data were obtained. Secondary data were obtained through various sources such as journals, books, and other related publications. Primary data were obtained using questionnaire which were distributed to the target respondents in Palembang, Jambi, Bengkulu, and Lampung. Total sample of 165 was obtained. Using regressions analysis, it was found that advertising, PR & special events, printed materials, special items, personal selling, and social media channel & types are simultaneously had a positive and significant influence on brand awareness. Meanwhile, printed materials, personal selling, and social media channel & types partially had a positive and significant effect on brand awareness.
HEGEMONIC RELATIONS IN GENDERING THE TECHNOLOGY: The Case of Apple’s @idevice.indonesia Community Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2098

Abstract

This article dissects the practice of gender typification of the iPhone through three layers and explore how the hegemonic relationship between Apple, the community; the moderator and its members. Combining Judith Williamson's semiotics approach and the theory of encoding-decoding from Stuart Hall, it was found that there were differences in gender construction between Apple and the moderator of @idevice.indonesia community and its members. Apple has never explicitly proclaimed the iPhone as a sexed product, if so they have used subtle gender typifications through color coding, objects, and design. Whereas the @ idevice.indonesia community and members, carry out gender typification closely with stereotypes within patriarchal culture. This finding explains that prosumer such as @ idevice.indonesia community and its member has benefited Apple because as a producer, they continues to echoes iPhone through various uploads and comments on Instagram @ idevice.indonesia. On the other hand, prosumer was detrimental to Apple in terms of ideology because it destitute the gender awareness and gender bender ideas that Apple has carried throughout the iPhone’s marketing effort. The @ idevice.indonesia community and its member has ultimately looked at iPhone as a feminine product in a binary gender perspective. To cite this article (7th APA style):Kania, D. (2021). Hegemonic Relations in Gendering the Technology: The Case of Apple’s @idevice.indonesia Community. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 39-51. http://dx.doi.org/10.36782/jcs.v1i1.2098
CYBER PUBLIC RELATIONS STRATEGY IN ANTICIPATING THE PANDEMIC EFFECTS ON CAFÉ BUSINESS: The Case of #ngopidirumah Movement by Anomali Coffee Devita, Marliani; Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2101

Abstract

The COVID-19 pandemic triggered the #ngopidirumah movement, which was campaigned on social media by Anomali Coffee as a local coffee shop to adjust consumers' lifestyles during quarantine at home implementing Cyber ​​Public Relations (CPR). This article analyzes the performance of CPR in the #ngopidirumah movement on Instagram during the COVID-19 pandemic. The research method used is the case study approach, with data obtained through in-depth interviews, digital observation, and documentation. The findings show that the implementation of CPR by Anomali Coffee in the #ngopidirumah movement on Instagram makes it easy to access information for consumers who still want to enjoy cafe-style coffee at home. It suits CPR principles, namely Transparency, Internet Porosity, The Internet as An Agent, Richness in Content and Reach. This effort also positively impacts building good relations between Anomali Coffee and consumers in cyberspace during the pandemic. To cite this article (7th APA style):Devita, M. & Kania, D. (2020). Cyber Public Relations Strategy in Anticipating the Pandemic Effects on Café Business: The Case of #ngopidirumah Movement by Anomali Coffee. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2101 
THE PRACTICE OF DIGITAL PAYMENT CULTURE ON JUMP START COFFEE MACHINES: A Consumer FGDnography of Bakrie University Students Selvonia, Fadelia; Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2023

Abstract

This article focuses on the behavior of student consumers about their experiences of purchases through e-wallets based on the stage of exposure, attention, and interpretation. The qualitative research was conducted using the FGDnography method, that is, a focus group discussion on the nature of the topic. The FGDnography was conducted for eight Bakrie University student participants, Jump Start Coffee consumers. The results show that the experience of Jump Start Coffee digital wallet payment methods at Bakrie University was practical and amusing because Jump Start Coffee vending machines provide a lot of convenience for consumers. Although there are some deficiencies, Jump Start Coffee is still considered a practical vending machine, including cashless payments that have fulfilled the lifestyle needs of millennial young people. To cite this article (7TH apa STYLE)::Selvonia, F. & Kania, D. (2021). The Practice of Digital Payment Culture on Jump Start Coffee Machines: A Consumer FGDnography of Bakrie University Students. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 139-149. http://dx.doi.org/10.36782/jcs.v11i2.2023
Reformasi Birokrasi Pemerintah dan Penerapan Excellence Theory Suharyanti Suharyanti; Tuti Widiastuti; Dessy Kania
Jurnal Ilmu Komunikasi Vol 10, No 1 (2012)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v10i1.86

Abstract

Excellence theory yang dikembangkan oleh James E. Grunig menyebutkan bahwa organisasi yang menerapkan excellence communication memiliki tiga komponen (sphere) yang saling berkaitan satu sama lain, yaitu knowledge core, shared expectation, dan participative culture. Studi ini bertujuan untuk melihat sejauhmana excellence theory dapat diterapkan pada lembaga pemerintah sebagai badan publik yang hingga kini sedang menjalani proses reformasi birokrasi. Penelitian dilakukan di Biro Humas Badan Pemeriksa Keuangan Republik Indonesia (BPK-RI), dengan menggunakan pendekatan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa, pada organisasi yang belum sepenuhnya menjalankan budaya partisipatif, khususnya antara pimpinan BPK-RI sebagai koalisi dominan dengan Biro Humas sebagai komunikator, maka penerapan excellence theory tidak optimal. Hal ini karena, budaya partisipatif (participative culture) adalah dasar dari adanya hubungan yang sinergis antara harapan koalisi dominan dengan harapan komunikator (shared expectation), yang pada gilirannya juga memengaruhi bagaimana komunikator mengimplementasikan pengetahuan (knowledge core) dalam menjalankan tugasnya.
Faktor-Faktor yang Memengaruhi Diskrepansi Kepuasan Pembaca Tuti Widiastuti; Suharyanti Suharyanti; Dessy Kania; Dianingtyas M. Putri; Bambang Sukma Wijaya
Jurnal Ilmu Komunikasi Vol 9, No 2 (2011)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v9i2.3430

Abstract

Setiap orang memiliki motif dalam menggunakan media massa dan tidak setiap media dapat memenuhi kepuasan seseorang. Sering terdapat kesenjangan antara apa yang diinginkan seseorang dari media massa dengan apa yang diperoleh orang tersebut setelah mengonsumsi media massa. Dalam pandangan uses and gratification, seseorang secara selektif menggunakan media massa untuk mempertahankan atau merubah kondisi perasaan (suasana hati) atau kondisi kegembiraan (rousal). Tulisan ini menguji gratifikasi yang diharapkan (gratification sought/GS) berpengaruh pada gratifikasi yang diperoleh khalayak (gratification obtained/GO). Metode penelitian yang digunakan yaitu metode kuantitatif, dengan teknik pengambilan responden purposive sampling. Data dikumpulkan melalui penyebaran kuesioner, wawancara, dan studi kepustakaan. Hasil uji Path Analysis, bahwa kepuasan khalayak pada surat kabar secara langsung maupun tidak, dipengaruhi oleh faktor gratifikasi yang diharapkan (GS), gratifikasi yang diperoleh (GO), sosiabilitas, teman sebaya, intensitas membaca surat kabar, tingkat interaktivitas, kredibilitas sumber, tingkat pendidikan, dan tingkat sosial ekonomi.
Co-Authors Agatha, Nadia Ajeng Harista Ananda Fortunisa Bambang Sukma Wijaya Budiawan, Budiawan Chairani, Dessita Devita, Marliani Dianingtyas M. Putri Dianingtyas Murtanti Putri Faruk, Faruk Luthfiana, Innez Irma Marliani Devita Mirana Hanathasia Raden Roro Nisrina Salma Hanifah Selvonia, Fadelia Suharyanti Suharyanti Suharyanti Suharyanti Tuti Widiastuti Tuti Widiastuti