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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Majalah Ilmiah Fisioterapi Indonesia E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Belantara International Journal of Supply Chain Management Journal of Multidisciplinary Academic Udayana Journal of Social Sciences and Humanities (UJoSSH) Journal Of Business, Finance, and Economics (JBFE) Journal Research of Social Science, Economics, and Management
Ida Bagus Ketut Surya
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

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Journal : Jurnal Kajian Bali

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Strategi Growth-Oriented dalam Pengembangan Desa Wisata Aan di Kabupaten Klungkung Bali Anak Agung Alit Juliarta; Made Antara; Ida Bagus Ketut Surya
Jurnal Kajian Bali (Journal of Bali Studies) Vol 13 No 1 (2023): Volume 13 No 1 April 2023
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i01.p10

Abstract

The study aims to formulate an effective development strategy for Aan Village by identifying strengths, weaknesses, opportunities, and threats. Aan tourism Village with a diversity of attractions should be well developed using an appropriate strategy. The study used a qualitative approach where the researcher became the research instrument. Data collection techniques used were observations, interviews, documentation, and triangulation techniques to check the credibility of the data. It was found that Aan Village has several potential tourist attractions such as landscapes, waterfall, river, culture, art, and history. The study found that growth-oriented strategies are suitable to be implemented in Aan tourism village which includes backward integration, forward integration, horizontal integration, market penetration, market development, and product development. Implementing those grand strategies will help Aan village meet the needs of the tourists who, based on the recent trend, demand nature, eco, wellness, and adventure concepts.
Co-Authors AA Gde Oka Pramadita AA. Sagung Kartika Dewi Ade Agus Diama Purwa Diputra Alit Putra Laksana Anak Agung Alit Juliarta Anak Agung Ayu Sriathi Anak Agung Ngurah Anom Kumbara Desak Made Pradnya Dewi Dhita Pricillia Djohan Gede Nanda Wiguna I Gde Hendra Narottama I Gede Aditya Pradana Putra I Gede Putu Kawiana I Gede Riana I Gede Rihayana I Gusti Ayu Ketut Ratna Dewi I Kadek Adi Subawa I Kadek Andika Budi Utama I Kadek Dwi Payana I Ketut Wijaya Kesuma I Komang Agus Dharma Sentana I Komang Hady Perdana I Komang Satria Warla Putra I Made Adnyana Putra I Made Artha Wibawa I Made Dika Mahendra I Made Dwi Adnyana I Putu Agus Ardi Tirtaputra I Putu Indra Pardita I Putu Indra Samyoga Edom Mulyana I Wayan Bagus Satya Utama I Wayan Gde Arya Bhyasama Tukad Ida Bagus Agung Indra Parasara Ida Bagus Agung Wiranatha Ida Bagus Budi Utama Induyoga Aditama I Wayan Kadek Meira Salsabila Maharani Luh Ade Syah Sugiarni Made Antara Made Bayu Indra Nugraha Made Surya Putra Moch Nur Efendi Nana Suardiningsih Ni Kadek Sari Jayanti Dhani Ni Ketut Sri Dya Astuti Ni Luh Putu Surya Astitiani Ni Putu Ade Novita Adnyani Ni Putu Diah Suryadewi Ni Putu Eka Fajariani Ni Putu Pratiwi Irmayanthi Ni Wayan Diah Widnyasari Nyoman Yana Samyoga Putu Agus Yoga Brahmanda Ariarta Putu Anom Putu Evi Rosalinda Dewi Putu Gita Hapsari A Charmiati Putu Melati Purbaningrat Yo Raja Cendana Sedana Syamsul Alam Paturusi Wayan Surya Gunawan Widiastuti Widiastuti Zeferino Martins