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Journal : ABDIMAS SILIWANGI

IMPLEMENTASI PELATIHAN BERBASIS DIGITAL MARKETING DALAM MENINGKATKAN MOTIVASI BERWIRAUSAHA BAGI PELAKU UMKM KOTA CIMAHI Ade Sadikin Akhyadi; Oong Komar; Cucu Sukmana
Abdimas Siliwangi Vol 4, No 1: Januari, 2021
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v4i1p21-30.6188

Abstract

During the pandemic period, economic activities must adjust to limited interactions, minimizing physical contact during the buying and selling process. Of course, the ongoing pandemic period adds to the difficulty of MSME actors, not only to develop, even including maintaining a business. In order to help survive the pandemic, MSME players in Cimahi are deemed necessary to get digital marketing-based training for Cimahi City MSMEs. This service aims to describe the implementation of a digital marketing training program in increasing entrepreneurial motivation for Cimahi City MSMEs. This research is a case study research on MSMEs who take digital-based training. To reveal the data and information, the researchers applied a descriptive study with a qualitative approach, namely revealing the depth of data and information based on research formulations and research questions, namely how to implement a digital marketing training program in increasing entrepreneurial motivation for Cimahi City MSMEs? The digital marketing training system in its cycle is divided into three stages, namely, the planning, implementation, and evaluation stages. Of the three cycles, the implementation of digital marketing-based training begins with a needs analysis, then a digital marketing training design is prepared which is followed by the development of digital marketing training materials, the implementation of training and ends with an evaluation
PENYELENGGARAAN PELATIHAN BLENDED LEARNING PADA PEMBELAJARAN DI RUMAH PINTAR NURUL FALAH KOTA BANDUNG Nunu Heryanto; Oong Komar; Cucu Sukmana
Abdimas Siliwangi Vol 4, No 1: Januari, 2021
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v4i1p31-40.6253

Abstract

The very rapid changes in society as a result of the revolution in communication technology have made all areas of life more competitive. Likewise with the determination of learning innovations must be adjusted to the consideration of approaches in learning in order to produce quality Human Resources (HR). Therefore, especially in the conditions of Covid 19 which require the holding of distance learning, it is necessary to increase the competence of managers and students by applying information technology-based learning such as the blended learning model. This service aims to describe the implementation of a blended learning training program for learning at the Nurul Falah Smart House, Bandung. To reveal the data and information, the community service team conducted a blended learning training program on learning at the Nurul Falah Smart House, Bandung city by applying the lecture, question and answer, discussion, demonstration and brainstorming methods. The blended learning training system in its cycle is divided into three stages, namely, the planning, implementation and evaluation stages. In practice, it always begins with a needs analysis, then compiles a training design then develops blended learning training materials, conducts training and ends with an evaluation. The results of this training evaluation indicate an increase in the cognitive aspects of the training participants, an increase from before and after training.