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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN FALAH Jurnal Ekonomi Syariah Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Aslamia Rosa
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Keputusan Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Palembang Iisnawati Iisnawati; Aslamia Rosa; Dessy Yunita; Hartati Hartati
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 3 (2019): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v17i3.11050

Abstract

Tujuan penelitian – Penelitian ini bertujuan untuk mengetahui pengaruh harga, produk, promosi dan distribusi terhadap keputusan konsumen menggunakan jasa pesan antar makanan secara online. Desain/Metodologi/Pendekatan – Penelitian dilakukan dengan membagikan kuesioner kepada 200 orang responden yang menggunakan aplikasi jasa pesan antar makanan online yaitu aplikasi Go-Food, GrabFood, McDelivery, KFC Pesan Antar Online dan Pizza Hut Delivery. Penelitian ini menggunakan analisis regresi linier berganda dengan SPSS. Temuan – Hasil penelitian menemukan bahwa pada keputusan penggunaan jasa pesan antar makanan online dipengaruhi secara signifikan oleh e-marketing mix dengan faktor e-place sebagai faktor yang paling dominan, sedangkan dari semua faktor tersebut diketahui bahwa faktor e-product tidak berpengaruh signifikan pada keputusan pengguna jasa pesan antar makanan online di Palembang. Originality/value – Penelitian ini meneliti pengaruh bauran pemasaran yaitu harga, produk, promosi dan distribusi dengan konsep digital yang berbeda dari penelitian-penelitian sebelumnya yang masih menggunakan konsep bauran pemasaran tradisional. Keywords: e-Marketing mix, Consumer decision, Online food delivery. 
ANALISIS DISKRIMINAN TERHADAP PEMBELIAN TAK TERENCANA PADA RITEL MODERN YANG DILAKUKAN MAHASISWA (Studi Kasus Pada Carrefour Dan Hypermart Palembang) Suhartini Karim; Aslamia Rosa
JEMBATAN Vol 9, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v9i2.3276

Abstract

ABSTRACT This research was held to reveal whether Impulsive Buying at Carrefour and Hypermart in Palembang are different or not, and whether there are any different influence to Impulsive Buying by among variables merchandise, price, promotion and retail atmosphere. The research was conducted in Carrefour in Palembang Square and Hypermart in Palembang Square Extension, where both these modern retails are located on two adjacent buildings. The calculation results indicate that discriminant Impulsive Buying in both the retail is not different. Also merchandise, pricing, promotions and atmosphere influence Impulsif Buying in both the retail is not different. Keywords : Discriminant Analysis, Impulsive Buying, Merchandise, Price, Promotion, Retail Atmosphere
PENGARUH CREDIBILITY DAN ATTRACTIVENESS CELEBRITY ENDORSER TERHADAP PURCHASE DECISION PADA SITUS BELANJA ONLINE SHOPEE DI INDONESIA Putri Kumala Dewi; Islahuddin Daud; Aslamia Rosa
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.13177

Abstract

This study aims to determine the effect of the credibility and attractiveness of Prilly Latuconsina as a celebrity endorser on the purchase decision at online shopping sites “Shopee” in Indonesia both partially and simultaneously. This study uses primary data obtained from the questionnaire. The number of samples was 100 respondents and using the convenience sampling method. The analysis techniques that be used are multiple linear regression analysis, F test, and t test. The results showed that the credibility and attractiveness of the celebrity endorser had a simultaneous effect on the purchase decision at online shopping site “Shopee”. The partial test results show that the credibility of celebrity endorser has a positive and significant effect on the purchase decision, while the attractiveness of celebrity endorser does not effect the purchase decision at online shopping sites “Shopee”. Through the adjusted coefficient of determination test (Adjusted R Square), a value of 0.193 is obtained, it means that 19.3% of purchasing decision as the dependent variable can be explained by credibility and attractiveness as independent variables. While the remaining 80.7% is explained by other variables which are not examined in this study.
Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212) Yulia Hamdaini Putri; Dessy Yunita; Aslamia Rosa
Falah: Jurnal Ekonomi Syariah Vol. 4 No. 2 (2019): Agustus 2019
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jes.v4i2.10941

Abstract

Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitative using questi0nonaire as the method of data collection. The population of this research is the general population of Palembang aged 16-69 years who have sufficient knowledge of 212 minimarkets. The result of this study, are as follows: first, that viral marketing has a significant effect on the brand image (Est: 0.426; SE: 0.033; CR: 0.033; P: 000). Second, that viral marketing has a significant effect on behavioral intentions (Est: 0.261; SE: 0.040; CR: 6.538; P: 0.000). Third, that brand image has a significant effect on behavioral intentions (Est: 1,187; SE: 0,067; CR: 17,708; P: 0,000). Thus, the effect of viral marketing on shopping interest in a 212 minimarket has the smallest influence value among other variables which is only 0.26 point. However, with the brand image variable as an intervening variable, the effect is greater up to 0.50 point, this means that brand image which formed through viral marketing get a good response from the public to increase the willingness to shop.
EMPOWERMENT OF COMMUNITIES ENTERPRISES OF KERINJING OGAN ILIR VILLAGE THROUGH TRAINING AND ASSISTANCE IN THE MANAGEMENT FIELD, FINANCE, AND MARKETING Ahmad Maulana; Nurkardina Novalia; Aslamia Rosa; Dwi Darma Puspita Sari; Defebri FS Kerlyn
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 7 No 1 (2023): Maret 2023
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1601

Abstract

This community service activity aims to provide services to MSME actors who want to maintain and develop their businesses amid economic competition and during the Covid-19 Pandemic by maximizing the use of technology in their business. Through the urgency of the MSME needs for digital marketing facilities and financial consulting, as well as the availability of human resources for the service team that can meet the needs of MSME assistance services in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency from April 2022 to November 2022. This community service activity includes assisting the needs of related MSMEs making online marketing media and making financial reports that are carried out in stages, starting with partner coordination meetings, collecting data on MSME needs and allocation of companions, preparing services, and ending with the implementation of the mentoring process to fulfill MSME needs in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. to increase the added value of the business for MSMEs. The outputs of this activity include publications in the Sumatra Express mass media and national journals. Through publications, community service activities become transparent and can continue to become regular MSME service activities to continue to provide solutions to the needs of MSME actors
Pengaruh Brand Image dan Brand Awareness Terhadap Keputusan Pembelian Pizza Hut Delivery Cabang Plaju Windi Meilani; Aslamia Rosa
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4570

Abstract

This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collection methods through questionnaires. The population in this study were people in Palembang City aged 15-25 years who had purchased pizza hut delivery from the Plaju branch in October, November, December 2022 and January, February, March 2023. The sampling method used purposive sampling with a total sample of 100 respondent. Data analysis techniques in this study were hypothesis testing, coefficient of determination testing, and multiple linear analysis. the results of testing the calculated F value of 73,597 with a significance value of 0.000 (0.000 <0.05), brand image and brand awareness together have a positive and significant effect on purchasing decisions for Pizza Hut Delivey Plaju Branch. Keywords: Brand image, Brand Awareness, Purchase Decisions
Co-Authors Ahmad Maulana Defebri FS Kerlyn Dessy Yunita Dwi Darma Puspita Sari Hartati Hartati Iisnawati Iisnawati Islahuddin Daud Nurkardina Novalia Putri Kumala Dewi Suhartini Karim Windi Meilani Yulia Hamdaini Putri Yunita, Dessy