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All Journal Berkala Perikanan Terubuk Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Unri Conference Series: Community Engagement

Kusai Kusai

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Author-ID : 3004089

Humanities Earth & Planetary Sciences Environmental Science

Published : 28 Documents Claim Missing Document

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Marketing Communication Strategies For Asap Tilapia (Oreochromis niloticus) Products In Tebing Tingg Village, Benai District, Kuantan Singingi Regency, Riau Province Febrian Febrian; Zulkarnain Umar; Kusai Kusai
Berkala Perikanan Terubuk Vol 50, No 1 (2022): Februari 2022
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.50.1.1406-1416

The purpose of this study is to analyze the Strengths, Weaknesses, Opportunities, and Threats in marketing smoked tilapia products in Tebing Tinggi Village, and analyze marketing communication strategies for smoked tilapia processing in Tebing Tinggi Village. This research was conducted in February 2021 at Tebing Tinggi Village, Benai District, Kuantan Singingi Regency, Riau Province. This research was conducted with a qualitative approach because the problems related to humans are fundamentally dependent on observation. The data collected consists of primary and secondary data. Data collection was carried out in this study by interview, observation, and documentation, and for the determination of informants by Snowball Sampling with a total of 9 informants which included 2 village officials, 2 consumers, and 5 smoked tilapia fish processors. Asap Tilapia (Oreochromis niloticus) processors in Tebing Tinggi Village use the most effective form of communication, using Interpersonal Communication. Furthermore, the marketing communication mix used in Tebing Tinggi Village is Direct Marketing, Promotion, Personal Selling, Advertising and Public Relations.

CONTRIBUTION OF FISHERMEN'S WIFE ON FISHERY PRODUCT PROCESSING TO HOUSEHOLD INCOME IN LUBUK PUDING SUB-DISTRICT, BURU DISTRICT, KARIMUN REGENCY, RIAU ISLANDS Sakanah Sakanah; Kusai Kusai; Lamun Bathara
Berkala Perikanan Terubuk Vol 49, No 3 (2021): November 2021
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.49.3.1245-1253

This research was carried out in February 2020 in Lubuk Puding Village, Buru District, KarimunRegency, Riau Islands Province. The purpose of this study was to determine the activities of fishermen'swives, to describe the use of time, and to find out the contribution of fishermen's wives in helping toimprove the economy of fishermen's households to reduce the burden of family dependents in LubukPuding Village, Buru District, Karimun Regency, Riau Islands Province. The method used is a surveymethod by selecting respondents through a census, namely fishing households have a working wife. Thenumber of respondents as many as 25 people.The results of this study indicate that the fisherman's wife's activities include activities that are not carriedout, namely processing salted fish, processing fish crackers, processing shrimp crackers, processingshrimp paste, processing dried shrimp and processing atomic crackers. The average working time forUndomestic activities is 16.04 hours/week. The contribution of fishermen's wives to the household incomeof fishermen who own nets is in the low category, which is 21.23%. The contribution of net fishermen'swives is in the medium category, which is 40.25%. The contribution of fishermen's wives who own trapsis in the very low category, namely 18.81%. The contribution of the fishermen's wife of bubu fishermen isin the low category, which is 21.51%.

FISHERIES EXTENSION STRATEGY FOR INDEPENDENT COMMUNITY DEVELOPMENT IN TANAH DATAR REGENCY, WEST SUMATERA PROVINCE Nindy Dwi Putri; Kusai Kusai; Viktor Amrifo
Berkala Perikanan Terubuk Vol 49, No 2 (2021): Juli 2021
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.49.2.1071-1078

This research was carried out in December 2020 at the Food and Fisheries Service ofWest Sumatra Province. This study aims to find out how the strategies used by extensionworkers in forming independent target groups in the midst of the many problems thatoccur in the community in Tanah Datar Regency. The method used in this study is asurvey method with a descriptive qualitative approach with a phenomenologicalconcept. The total population in this study were 5 respondents and 6 informants.From the results of the study, it was found that the strategies carried out by extensionworkers in Tanah Datar Regency can be seen from 5 indicators, namely approach,counseling, coaching, training, and evaluation. The forms of approach taken by theextension worker to the community are the mass approach, the group approach, and theindividual approach. Extension officers conduct counseling to community groups aimedat increasing public knowledge about the material being taught. Extension workers alsocarry out coaching in stages, this aims to increase public knowledge and provideexamples of how to do cultivation. In addition to coaching the extension workers, theyalso make useful trainings to increase the skills of the community and they can managetheir own cultivation well. After everything is running, the extension worker evaluateswhat the community lacks and must be done to increase independence in people's livesin Tanah Datar Regency.

DINAMIKA KELOMPOK PEMBUDIDAYA IKAN “MAWAR” DI KECAMATAN BERINGIN KABUPATEN DELI SERDANG PROVINSI SUMATERA UTARA Kusai Kusai; Lamun Bathara; Johana Johana
Berkala Perikanan Terubuk Vol 41, No 1 (2013): Februari 2013
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

This research was conducted in Juli 2012 at Beringin subdistrict Deli Serdangdistrict of North Sumatera province. It was aimed to found determine whatcaused the goal has not been achieved and to found out the dinamycs level with toknow its group dynamic factors that influence the dynamics level of fish farmergroup MawarThe research was using case study methode, by collecting informationdirectly, interview by using questioner and observation. Determination of therespondents used the census where the number of respondents in research were allmambers of the group of Mawar that add up to 20 people. The results of researchgroups indicates purpose has not been achieved because the absence of a cleartask structure and the absence of norms/ sanctions within the groupMawar so thatthe members are still working on group activities with the will ordesire of eachmember. Level of dynamics group Mawar are in the category of dynamic 2681.While the factors that affect the level of dynamics group Mawar is factor taskfunction, factors group building and maintenance, factor group cohesiveness,factor group atmosphere, factor group pressure,factor group effectiveness, and thefactorhidden agenda group.Keywords : Dynamics, Fish Farmer Group, Factors

STRATEGI BERTAHAN HIDUP NELAYAN BURUH DI DESA MESKOM KECAMATAN BENGKALIS KABUPATEN BENGKALIS PROVINSI RIAU Kristianti Kristianti; Kusai Kusai; Lamun Bathara
Berkala Perikanan Terubuk Vol 42, No 1 (2014): Februari 2014
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

This research was conducted in August 2013. The objectives of this studywere: 1) Determine the survival strategies run by fishermen laborers 2) Know thefishermen’s labor reason refained his job as a fisherman in the village MeskomBengkalis Bengkalis District of Riau Province. Respondents in this study were 21people living as fishermen by sensus method. Survival strategies undertaken byfishermen had seen from social and economic strategy. Social strategies, amongothers, Patron client relationship and Gathering (Arisan). Economic strategiesinclude households member to work, such as used children in work, jobdiversification such as farmer labour and labor market, Pressing expenditure andaccounts payable.Keywords: Survival Strategies, Social Strategy, Economic Strategy, Bengkalis

Co-Authors Ade Cai Serini Marbun Chaterine Nofelita Darwis Darwis Dina Noviana Dony Murryananda G Febrian Febrian Firma Pertiwi Firman Nugroho Hazmi Arief Hendrik Hendrik Irak Irak Irhamsyah Hasibuan Isma Mulyani Jenita Rajagukguk Johana Johana Kristianti Kristianti Lamun Bathara Nindy Dwi Putri Novyta Karsela Nurul Santri Nurwono Yudo Putri Mauliapita Gumelinsi Ridar Hendri Ridho Nurhidayat Rizal Damanik Sakanah Sakanah Sandrawita Sandrawita Selvia Imelda Ellisa Titik Sartika Trisla Warningsih Valian Rahmad Aw Lubis Viktor Amrifo Vio Ericha Siahaan Windi Yudistira Zulkarnain Umar Zulkarnain Zulkarnain

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