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All Journal Media Akademika Jurnal Ilmiah Ilmu Ushuluddin JURNAL PENDIDIKAN TAMBUSAI Jurnal Mahasiswa Entrepreneur

Edy Kusnadi

IAIN STS Jambi

Author-ID : 302536

Arts Humanities Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH HARGA TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN ANGKRINGAN 813 BEBEK BALURAN DI SITUBONDO Riassta, Ilmi Yuli; Kusnadi, Edy; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

In carrying out their wares, business people have advantages compared to other traders, for example in terms of the price of the menu offered, the quality of affordable prices can affect purchasing decisions and consumer satisfaction with the menu offered by the Angkringan Restaurant 813 Bebek Baluran in Situbondo Regency to attract consumer interest. . The purpose of this study was to determine the effect of price on consumer satisfaction with purchase decisions as an interening variable at Angkringan 813 Bebek Baluran Restaurant in Siubondo. This study used qualitative research methods. The population in this study were consumers of the 813 Duck Baluran Restaurant in Situbondo. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that price has a significant positive effect on consumer satisfaction, price has a significant positive effect on consumer satisfaction, purchase decisions have a significant positive effect on consumer satisfaction, consumer satisfaction has a significant positive effect on purchasing decisions

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PTPS GOMBENGSARI DI BANYUWANGI Hovivah, Windi; Kusnadi, Edy; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Human resource management is the science and art of regulating the relationship and role of the workforce to be effective and efficient in helping the realization of the goals of the company, employees, and society. Human resource management focuses on the problem of human labor which is arranged according to its functions, to be more effective and efficient in realizing the goals of the company, employees, and society. The purpose of this study was to analyze and examine the influence of organizational culture in determining employee performance with motivation as an intervening variable. The population in this study are employees of PTPS Gombengsari in Banyuwangi. The sampling method was determined with a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that organizational culture has a significant positive effect on motivation, organizational culture has a significant positive effect on employee performance, motivation has a significant positive effect on employee performance. The results of the indirect influence hypothesis show that the organizational culture variable on employee performance through motivation has a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEING PADA CAFÉ AZALEA DI SITUBONDO Wardhani, Alivia Riskiyana; Kusnadi, Edy; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is a social and executive process in which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The purpose of this study was to analyze and examine the effect of Service quality and Price perception in determining Consumer loyalty with Consumer satisfaction as an intervening variable. The population in this study are consumers of Café Azalea in Situbondo. Sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study using the structural equation model – partial least square (PLS-SEM). The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that Service quality has a significant positive effect on Customer satisfaction, Price perception has a significant positive effect on Consumer satisfaction, Service quality has a significant positive effect on Consumer loyalty, Price perception has a significant positive effect on Consumer loyalty, Consumer satisfaction has a significant positive effect on Consumer loyalty. The results of the indirect influence hypothesis show that the Service quality variable on Consumer loyalty through Customer satisfaction has a significant positive effect, Price perception on Consumer loyalty through Customer satisfaction has a significant positive effect.

PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA CAFE TITIK KUMPUL CAPORE SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Purba, Sherly Septian Diana; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Location refers to various marketing activities that have facilitated and facilitated the delivery or distribution of goods and services from producers to consumers. Service quality is something intangible provided by the service provider to its customers who are then compared the differences between the reality and the expectations they receive from the service. A consumer is said to be loyal or loyal if the consumer shows buying behavior on a regular basis or there is a condition where it requires consumers to buy at least twice in a certain time interval. In general, customer expectations are estimates or customer beliefs about what will be received when they use services with good or satisfactory service. Satisfaction or dissatisfaction of consumers is part of the consumer experience of a product or service offered. The purpose of this study was to analyze and examine the effect of Location and Service Quality on Consumer Loyalty at the Gathering Point Cafe, Capore Situbondo with Consumer Satisfaction.. This study uses a probability sampling technique with random sampling (simple random sampling). Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a positive but not significant effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer loyalty, service quality has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, location on consumer loyalty through consumer satisfaction has a positive but not significant effect, service quality on consumer loyalty through consumer satisfaction has a significant positive effect.

PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA APOTEK YOSIN FARMA DI SITUBONDO Maulida, Leny Hartia; Kusnadi, Edy; Wiryaningtyas, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is the most important part in selling and distributing goods from producers to consumers. The success of product marketing depends on what strategies are used to market their products to consumers. The purpose of this study was to analyze and examine the effect of service quality on consumer loyalty with consumer satisfaction as an intervening variable at Yosin Farma Pharmacy in Situbondo. This study uses a quantitative approach. The population in this study were the consumers of the Yosin Farma Pharmacy. The sampling technique was carried out using random sampling. Data analysis and hypothesis testing in this study used a structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service quality has a significant effect on consumer satisfaction, service quality has not been proven to have a significant effect on consumer loyalty, consumer satisfaction has a significant effect on consumer loyalty. The results of the indirect effect hypothesis test show that the service quality variable on consumer loyalty through consumer satisfaction has a positive and significant effect.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SEMBAKO BAROKAH DIBESUKI SITUBONDO Andika, Roni; Kusnadi, Edy; Wiryaningtyas, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

The problems faced by entrepreneurs are not only how these entrepreneurs provide services and promote their place of business, but what is no less important is how an entrepreneur can survive or even excel in business competition. The purpose of this study was to analyze and test the effect of product quality and service quality on consumer satisfaction at the Barokah Grocery Store through purchasing decisions. The population in this study were consumers at Barokah Grocery Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions, product quality has a significant positive effect on consumer satisfaction, service quality has no significant effect on consumer satisfaction, decision purchases have a negative effect on consumer satisfaction. The results of the indirect hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant negative effect, service quality on purchasing decisions through consumer satisfaction has no significant effect.

PENGARUH KOMPETENSI DAN KOMITMEN KERJA TERHADAP KINERJA GURU ASN DI SMA NEGERI 1 PRAJEKAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Maula, Zhylda Putri Inayatul; Harisandi, Yudhistira; Kusnadi, Edy
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Education is a very important element in the progress of the nation, in educational institutions teachers play an important role in the teaching and learning process so that by doing so produce superior and competitive human resources. The purpose of this study was to analyze and test the effect of competence and work commitment on the performance of ASN teachers at SMA Negeri 1 Prajekan with work motivation as an intervening variable. This study uses a quantitative approach. The population in this study were ASN teachers at SMA Negeri 1 Prajekan. Sampling technique using saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive effect on Work Motivation, Work Commitment has a positive significant effect on Work Motivation, Competence has a positive significant effect on ASN Teacher Performance, Work Commitment has a positive but not significant effect on ASN Teacher Performance, Work Motivation has a significant positive effect on the Performance of ASN Teacher Performance, Competence on ASN Teacher Performance through Work Motivation has a significant positive effect, Work commitment on ASN Teacher Performance through Work Motivation has a significant positive effect

PENGARUH KERAGAMAN PRODUK DAN ENDORSER TERHADAP KEPUASAN KONSUMEN PADA CAFE D’POTO SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Kholifah, Unniatul; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is the activity, set of institutions, and steps involved in creating, informing, communicating, and exchanging offerings that have value for consumers. That way creating, informing, communicating is the right marketing strategy that can increase the development of Cafe D'poto in Situbondo. The purpose of this study was to analyze and test the effect of product diversity and endorser on consumer satisfaction at Cafe D'poto Situbondo with purchase intention as an Intervening Variable. The population of this research is all consumers of Cafe D'poto, Sumberkolak Village, Panarukan District, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, endorser has a positive significant effect on purchase intention, product diversity has a positive but not significant effect on consumer satisfaction, endorser has a positive but not significant effect on satisfaction consumers, purchase intention has a significant positive effect on consumer satisfaction, product diversity on consumer satisfaction through purchase intention has a significant positive effect, endorsers on consumer satisfaction through purchase intention have a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP LOYALITAS KONSUMEN PADA SITUBONDO SPORT CENTER FUTSAL KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Noer, Anugrah Ramadhani; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals.The purpose of this study was to analyze and examine the effect of service quality and facilities on consumer loyalty through consumer satisfaction. The population in this study are consumers from the Situbondo Sport Center Futsal, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, facilities have a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer loyalty, facilities have a negative but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty, service quality on consumer loyalty through customer satisfaction has a negative but not significant effect, facilities on consumer loyalty through customer satisfaction have a significant positive effect.

PENGARUH EXPERIENTIAL MARKETING DAN TRUST TERHADAP KEPUASAN PELANGGAN PENGGUNA KARTU AS TELKOMSEL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Yunus, Hedi; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

The world of increasingly sophisticated technology makes the development of information and communication in the current era of globalization grow very rapidly, this is supported by people who rely heavily on technology in their daily activities. The purpose of this study is to analyze and test the effect of Experiential marketing and Trust on customer satisfaction of Telkomsel Kartu As users on students of the Faculty of Economics and Business, Abdurachman Saleh Situbondo University through buying interest. The sampling technique used was proportional stratified random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Experiential marketing is not proven to have a significant effect on Customer satisfaction, Experiential marketing has a significant effect on purchase intention, Trust has no significant effect on Customer satisfaction, Trust has a significant effect on buying interest. The results of the indirect effect hypothesis test show that the Experiential marketing variable on Customer satisfaction through buying interest has a significant positive effect, Trust on customer satisfaction through Buying interest has a significant positive effect.

Co-Authors Abdul Halim Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Ediyanto Elsi, Aprily Herdana Fandiyanto, Randika Firdiansyah, Ferry Haris Mubarak Harisandi, Yudhistira Hovivah, Windi Kholifah, Unniatul Lusiana Tulhusnah Mahmud MY Maula, Zhylda Putri Inayatul Maulida, Leny Hartia Noer, Anugrah Ramadhani Nur Kholis Pramesthi, Riska Ayu Purba, Sherly Septian Diana Rafii, Muhammad Riassta, Ilmi Yuli Roni Andika, Roni Sanjaya, Budi Wardhani, Alivia Riskiyana Yudha Praja, Yudha Yunus, Hedi

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