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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Scientia Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Dehasen Mengabdi Multidisciplinary Journals
Vethy Octaviani
Universitas Dehasen Bengkulu
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IMPROVING DIGITAL LITERACY OF SMA/SMK/MA STUDENTS SE CENTRAL BENGKULU DISTRICT BENGKULU PROVINCE Vethy Octaviani; Maryaningsih Maryaningsih; Rio Dinero
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.531 KB) | DOI: 10.37676/jdm.v2i1.3804

Abstract

This community service activity aims to provide education so that students are wiser in using social media and the importance of access and adoption of healthy and safe internet technology, so that they can become smart citizens in the digital era and take part as smart digital citizens in the wider community and play an active role in issues important issues that are in a global context. The community service team at Dehasen University Bengkulu in collaboration with the Department of Education and Culture of Central Bengkulu Regency, Bengkulu Province and the Bengkulu Regional Police Public Relations provided counseling with material on digital literacy, namely media literacy, digital-based information retrieval, the concept of smart digital citizenship, and hoax news to SMA/SMK/MA students throughout the district. Bengkulu Tengah Bengkulu Province is located at SMAN 1 Bengkulu Tengah. This activity went well and is expected to make a positive contribution to creating intelligent and ethical individuals in the digital era.
Service Responsiveness Of PT. Pelabuhan Indonesia II (PERSERO) Bengkulu Branch In Responding Container Service User Complaints Diana Tiarani; Vethy Octaviani; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1151

Abstract

This study aims to determine the service responsiveness of PT Pelabuhan Indonesia II (Persero) Bengkulu Branch in responding the complaints from container service users. This research is qualitative research that uses deductive data analysis techniques. This indicates that the research method is descriptive. Service responsiveness is analyzed by applying 4 (four) main elements of responsiveness theory in service, namely (1) good attitude and communication; (2) prompt service; (3) proper service; and (4) careful service. The results showed that the complaint service for container services at P.T. Pelabuhan Indonesia II (Persero) Bengkulu Branch has contained the four elements in the theory of responsiveness. The company responds to various container customer complaints with good communication and attitude without discrimination. Submission of important information related to procedures in container and unloading activities is delivered transparently, both face-to-face and through social media in accordance with customer expectations. PT. Pelindo II (Persero) also continues to strive to respond to complaints more quickly. Even though there are complaints that have not been responded to perfectly, the company will be responsible and try to compensate for the loss of the container service users. Then, the service of complaints from container service customers has also been responded to appropriately. The company has made it easier for customers to make complaints, either through a letter of complaint submitted directly to the company or via email and social media. Next is PT. Pelindo II (Persero) Bengkulu Branch also fulfills the last element of responsiveness theory, namely careful service. This means that various complaints from container service users are taken seriously and carefully. This is done to minimize losses, both for customers and for the company itself.
Laguna Beach Marketing Communication Strategy in Increasing Tourist Visits by the Kaur Regency Tourism Office Melky Alex Suhendra; Vethy Octaviani; Yusuarsono Yusuarsono
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4309

Abstract

The aim of the research was to determine the marketing communication strategy of Laguna Beach in increasing tourist visits by Kaur Regency Tourism Office. The method used in this research was qualitative descriptive research. Informants in this research amounted to 5 people consisting of 2 key informants and 3 main informants, the results of the research were in accordance with the theory of Marketing Mix Marketing Communication Strategy: (Morisan 2015: 141) includes: 1.) Product, the tourism office and the manager of BUMDes Laguna Beach offer the natural beauty of white sand, rock gardens, and clean and clear sea water so that coral and small fish can be seen nesting beside the rocks. 2) Price determination of the entrance fee for Laguna Beach tourism object based on the Regent's regulation which stipulates that the results of deliberations between the tourism office and the manager are reported to the Regent to make regulations which make a strong and binding legal basis to be implemented by both the agency and the manager. 3) Place, Laguna Beach is very strategic because it is located on the side of the Sumatra highway, so the access is faster and does not require a lot of money for visitors to travel. 4) Promotion, in promoting the beach tourist attraction, the tourism service and managers use social media, namely Instagram and Facebook. 5) People, there is a direct involvement from the tourism office, especially the promotion section, DKP and tourism ambassadors who work together in promoting existing tourist objects including the beach tourist attraction. 6) Packaging for tour packages organized by the tourism office in collaboration with the management, namely BUMDes, has received a very good response from the community at a fee set by the tourism office and management to use the facilities by paying for tour packages. But unfortunately, that until now the tourism office has not been able to implement this package. 7) The program held by the Tourism Office was very effective but the 2022 program was not implemented because the activity was moved to Lapangan Merdeka. 8) Partnership, the existence of cooperation partners carried out by the village government to the City Regency Tourism Office, Provincial Office and tour trips to advance tourist objects on Laguna Beach.
EFFECTIVE COMMUNICATION IN THE PROMOTION OF HISTORICAL TOURISM IN BENGKULU PROVINCE ON KAKAOTALK CHAT FEATURE Elena Dwi Febiola; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4371

Abstract

Research on effective communication in the promotion of historical tourism in Bengkulu Province on the Kakaotalk chat feature, aims to find out how effective communication is carried out by the Tourism Office to prospective South Korean tourists using the Kakaotalk application, the type of research method used is descriptive qualitative method, in finding data researchers use interviews, documentation and data analysis methods. In view of the theory used, namely, the effective communication process by Cutlip and Allen, shows that the first 7 factors are credibility, where the achievements to the form of cooperation built by the Bengkulu Province Tourism Office build strong credibility to attract South Korean tourists, secondly there is a context in this promotion which also explains the conditions or good times for tourists to come to Bengkulu and some of the things they can see in Bengkulu, thirdly this content is also one of the strong factors where the promotion uses several pieces of history to tell stories that make South Korean tourists interested and communicate with the promotion. fourthly clarity (clear message), The fourth is clarity (a clear message), with this translator it really helps the promotion with the tourists to convey the message well, the fifth is the continuity of communication that lasts until now shows that the message is conveyed well and effectively, the sixth is media, using Kakaotalk this really helps good communication and makes better service to South Korean tourists, and the last is understanding, both parties can be said to have effective communication with the same understanding or the message conveyed and received has the same meaning. From these factors contained in the theory after being researched and observed, the results are fulfilled or answered and it can be concluded that communication in the promotion of historical tourism on the kakaotalk chat feature carried out by the Bengkulu Provincial Tourism Office with South Korean tourists has been carried out effectively.
THE EFFECT OF INFLUENCERS ON PURCHASE DECISIONS IN XINONABOBA KAPUAS, BENGKULU CITY Chandra Sahputra; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4372

Abstract

This study aims to determine the influence of influencers on purchasing decisions at Xinonaboba Kapuas, Bengkulu City. This research uses quantitative research methods. Data collection techniques were carried out using a questionnaire. The number of respondents in this study were 93 consumers who shopped at Xinonaboba Kapuas, Bengkulu City and the data analysis technique used simple linear regression techniques and hypothesis testing. The results showed that the regression value Y = 14.904 + 0.386X ¬ with a positive regression direction, meaning that if the influencer increases, the purchase decision at Xinonaboba Kapuas Bengkulu City will also increase. Influencers have a significant influence on purchasing decisions of Xinonaboba Kapuas, Bengkulu City, because a significant value of 0.000 is less than 0.05. This means that the more influencers increase, the purchasing decision of Xinonaboba Kapuas, Bengkulu City will also increase.
Persepsi Remaja Tentang Problematika Pernikahan Dalam Seris Mendua Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4427

Abstract

Adolescence is a period of exploring self-potential to form a solid personality, teenagers will later experience marriage. Currently early marriage and infidelity is one of the factors causing divorce. With so many cases of divorce due to infidelity that occur based on true stories, the filmmakers made this story into a work through a media with the aim of being able to convey the moral message of the story of infidelity to the public, one of the series that was appointed, namely Series Mendua. Series Mendua tells about the problems of marriage. In this study, the researcher chose the perspective of adolescents as research subjects, so based on this background, the researcher raised the title "Youth Perceptions of Marriage Problems in the Double Series". The purpose of this study is to find out how adolescents perceive marital problems in the Mendua Series. This study used a qualitative descriptive method, and was analyzed based on the Hypodermic Needle theory. The results of the study show that the adolescent's perception of marital problems in the Mendua Series is a positive thing, namely a series that is accepted by society, provides lessons in running a household, with very professional roles. The average informant uses cellphone media, watches the telegram application. The message conveyed by Series Mendua in running a household is not to easily listen to other people's words, prove it to yourself if there is a problem and solve it immediately. Perceptions about Series Mendua that marriage is not only harmonious but also has marital problems such as infidelity, fights, domestic violence, lies, hatred and divorce.
PERSEPSI REMAJA TENTANG PROBLEMATIKA PERNIKAHAN DALAM SERIS MENDUA Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Ilmiah Multidisiplin Vol. 2 No. 02 (2023): Maret : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i02.735

Abstract

Masa remaja adalah masa penggalian potensi diri untuk membentuk kepribadian yang mantap, remaja nantinya akan mengalami pernikahan. Saat ini pernikahan dini dan perselingkuhan merupakan salah satu faktor penyebab perceraian. Dengan banyaknya kasus perceraian karena perselingkuhan yang terjadi berdasarkan kisah nyata, membuat para sineas mengangkat kisah ini menjadi suatu karya melalui sebuah media dengan tujuan agar dapat menyampaikan pesan moral dari kisah perselingkuhan kepada masyarakat, salah satu series yang diangkat yaitu Series Mendua. Series Mendua menceritakan adanya problematika pernikahan. Dalam penelitian ini peneliti memilih sudut pandang remaja sebagai subyek penelitian sehingga berdasarkan latar belakang tersebut peneliti mengangkat judul “Persepsi Remaja tentang Problematika Pernikahan dalam Series Mendua”. Tujuan penelitian ini, untuk mengetahui bagaimana persepsi remaja tentang problematika pernikahan dalam Series Mendua. Penelitian ini menggunakan metode deskriptif kualitatif, dan dianalisis berdasarkan teori Jarum Hipodermik. Hasil penelitian menunjukan bahwa persepsi remaja tentang problematika pernikahan dalam Series Mendua ini merupakan suatu hal yang positif yaitu sebuah series yang diterima oleh masyarakat, memberikan pelajaran dalam menjalankan rumah tangga, dengan peran pemeran yang sangat profesional. Rata-rata informan menggunakan media handphone, menonton aplikasi telegram. Pesan yang disampaikan Series Mendua dalam menjalankan rumah tangga jangan mudah mendengarkan kata orang lain, buktikan dengan diri sendiri jika ada permasalahan dan langsung diselesaikan. Persepsi tentang Series Mendua bahwa dalam pernikahan tidak hanya harmonis tetapi juga memiliki problematika pernikahan seperti perselingkuhan, pertengkaran, KDRT, kebohongan, kebencian dan perceraian.
ANALYSIS OF THE LEVEL OF SATISFACTION OF LISTENERS OF RADIO DEHASEN 88.5 FM (Descriptive Study of Dehasen University Students Bengkulu) Vethy Octaviani; Rio Dinero
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4509

Abstract

Radio listeners are increasingly selective in choosing radio broadcast programs, so that the number of radio listeners is decreasing, plus the presence of other media causes a lack of listener interest in listening to radio. This is a problem for radio station managers such as Radio Dehasen 88.5 FM which is under the auspices of Dehasen University Bengkulu. The purpose of this study was to find out how much the level of listener satisfaction on Radio Dehasen 88.5 FM, especially among students at Dehasen University Bengkulu. This study uses the Uses and Gratification Theory which focuses on the use of media (uses) to get satisfaction (gratification). This research is a quantitative research with the method used is survey. The sample in this study amounted to 98 people. From the results of this study it can be seen that the intensity of listening to the radio by listeners of Dehasen 88.5 FM Radio is as much as 30.4% listening to the radio for 10-45 minutes, 53.6% listening for 46-90 minutes, 8.9% listening for 91-135 minutes, and 7.1% listened for 135-180. The Uses and Gratification theory shows that the main problem is not how the media changes audience attitudes and behavior, but how the media fulfills the personal and social needs of audiences. This study wants to know whether listening to the radio can fulfill listener satisfaction, namely information satisfaction, personal identity satisfaction, social interaction satisfaction, and entertainment satisfaction. These indicators are used to measure listener satisfaction in listening to the radio. Based on the average results of the research, the listener satisfaction level of Dehasen 88.5 FM Radio is in the Fairly Satisfied category with a percentage score of 49.324%. With these findings, it is hoped that it can provide input for the managers of Dehasen 88.5 FM Radio to further improve the quality of radio delivery that is tailored to listeners' interests and what things can satisfy these listeners so that Dehasen 88.5 FM Radio can continue to exist in the future and be able to compete with other radio stations.
Public Reception Toward Ms Glow For Men Skincare Brand Ambassador Babe Cabiita And Marshel Widianto Ads Edition Rori Triani; Sri Narti; Vethy Octaviani
Multidisciplinary Journals Vol. 1 No. 1 (2024): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i1.345

Abstract

This research is entitled public reception toward Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. The reason of the researcher made the MS Glow for men skincare brand ambassador Babe Cabiita and Marshel Widianto Ads edition as the object of research, is because this advertisement uses a Brand Ambassador who does not have a masculinity side as usually displayed by the media. This study aims to determine the public reception on Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. This research is a type of qualitative research with data analysis techniques using the Reception theory of Stuart Hall. Stuart Hall explained that the audience's meaning of a message in the media can be seen from three points of view, namely Dominant Hegemonic Reading, Negotiated Reading and Oppositional Hegemonic Reading. In this study, researchers also conducted Pierce Semiotics Analysis on 6 out of 10 scenes in Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition to make it easier for researchers to find out the meaning of the advertisement. The results of the research that the researchers conducted on 4 informants only produced 2 categories of audiences, namely the position of Dominant Hegemonic Reading and Negotiated Reading. The Dominant Hegemonic Reading position is a position where the audience fully accepts the meaning contained in the advertisement, there are 2 informants who are in this position, while the Negotiated Reading position is a position where the audience accepts but modifies the message in the advertisement, there are 2 informants who are in this position.
Co-Authors Aditya Dwi Saputra Angga Mustafa Anindia Safitri Anis Endang Antonio Imanda Asnawati Asnawati Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Efri Agus Ekky Muhardani Elena Dwi Febiola Fauzi Efendi Fenti Dwi Sartika Fera Indasari Fera Indasari Indria Indria Khairil Khairil Linda Astuti Linda Astuti Linda Astuti Linda Astuti Marida Sariningsih Maryaningsih Maryaningsih Melky Alex Suhendra Rian Renaldo Rio Dinero Rio Dinero Rita Lismini Rori Triani Sapta Sari Sri Narti syisva nurwita Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yusuarsono Yusuarsono