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CROSS-CULTURAL COMMUNICATION OF FOREIGN TOURISTS WITH LOCAL RESIDENTS Anindia Safitri; Vethy Octaviani; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3136.489 KB) | DOI: 10.37638/sengkuni.1.1.60-72

Abstract

The purpose of this study is to find out cross-cultural communication of foreign tourists with local residents. This research uses an interpretive approach with descriptive qualitative methods, with techniques for collecting data through observation, interviews, documentation, and library research. From the results of the research and data analysis, it is known that Cross-Cultural communication has seven elements, including communicators, communicants, messages, media, effects/feedback, atmosphere and disturbances. The communication process between foreign tourists and local residents has not gone well because their communication process is hampered by their own language and also non-verbal errors that both local residents and tourists alike do not understand, that is what inhibits the communication process and causes communication ineffectiveness, therefore it still often causes misunderstandings between the two parties.
THE INFLUENCE OF COMMUNITY SERVICE ADVERTISEMENT MINISTRY OF PEOPLE’S HOUSING IN TELEVISION TOWARD COMMUNITY ATTITUDES ABOUT INCREASING OIL FUEL Angga Mustafa; Vethy Octaviani; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2888.877 KB) | DOI: 10.37638/sengkuni.1.2.117-130

Abstract

This study entitled the effect of public service announcements on the Ministry of public housing on television on people's attitudes about the rise in fuel prices. The purpose of this study was to determine whether there was an influence of ad impressions with community attitudes. This research has two variables, they are public service advertisement (x) and attitude (y). The method used in this study is a quantitative method, data collection techniques using samples from a population and using a questionnaire as a primary data collection tool. The number of samples in this study were 40 respondents consisting of 25 men with a percentage of 62.5% and 15 people with a percentage of 37.5%. And if you look at the age you get the most respondents at the age of 20-40 years with a percentage of 75%. After the data is obtained, the results of subsequent studies are analyzed which is proven by the Pearson correlation test (r). The calculation results obtained are r = 0.77 and t arithmetic = 7.44 t table = 2.021. From the results of these calculations stated there is an influence between the display of public service ads with the attitude of the community.
The Phenomenon of Online Shopping Behavior on the Shopee Application During a Pandemic Yoga Aprianto; Sri Narti; Vethy Octaviani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1033

Abstract

During the COVID-19 pandemic, lectures are simultaneously conducted online. Activities carried out at home also vary, ranging from developing hobbies, exercising, and even shopping online. This study aims to determine the phenomenon of online shopping behavior in the pandemic period (Study on the Shopee Application). Data collection techniques in this study used the interview method. Based on the results of this study, the phenomenon of online shopping behavior is the increasing interest in shopping at Shope during the pandemic. The phenomenon of online shopping behavior at Shopee is influenced by several factors, namely cultural, social, personal and psychological factors. The cultural factor in online shopping on the Shopee application is one of the lifestyles and has metamorphosed into popular culture by students of the Communication study program at the University of Dehasen Bengkulu. Social factors are one of the factors that can affect shopping at Shopee. Through this factor, students use shopee because they interact with their social environment. Then personal factors, Communication students at the University of Dehasen Bengkulu use Shopee to meet their needs. And psychological factors, students use Shopee to get satisfaction in shopping.
The Effectiveness Of Word Of Mouth Communication Through Whatsapp Media In Increasing Tourist Visits (Study Of Bridal Waterfall Attractions Bengkulu Tengah Regency) Bella Rena Anjelina; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1038

Abstract

The purpose of this research is to find out the effectiveness of word of mouth communication through WhatsApp media in increasing tourist visits. In this study, researchers used qualitative research methods. The object of research is the Bride Waterfall Tour which is located in Bukit Bengkulu Tengah Village. The key informants in this research were the Head of Bukit Village, Karang Taruna, the Entrance Guard, the main informants were visitors. The results of this study are that Word Of Mouth Communication through Whatsapp media in increasing tourist visits is quite effective as a promotional medium in increasing visitor interest. The level of success of Word Of Mouth Communication in increasing tourist visits to Bridal Waterfall through social media as a means of promotion can be seen from the fulfillment 5 elements of Effectiveness according to (Jalaludin Rakhmat, 2008:45), namely 1. visitors understand the purpose of posting on Whatsapp Media which aims to invite tourists to come visit, 2. Pleasure where visitors who see posting photos of beautiful waterfall views are accompanied by photo spots those who are interested are interested in coming to visit the Bridal Waterfall immediately, 3. Affecting the attitude in which visitors search for information on the whereabouts of the Bridal Waterfall, 4. This improves social relations where visitors invite friends or family to go visit together, 5. Follow up I want to visit the location of the bridal waterfall and enjoy the view immediately. The results of the author's observations show evidence of the number of tourists who come to visit each month as seen from the number of WhatsApp posts or snaps that leave an impression on visitors in the form of photos or videos.
Brand Eouity Of 'Syarah Bakery' In Affecting Customer Purchasing Decisions Fenti Dwi Sartika; Vethy Octaviani; Anis Endang
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.9-16

Abstract

This study aims to determine Ihe brand eguity 0f Syarah Bakery" in influencing customer purchasing decisions. This study was measured using Ihe Iheory of brand eguity aceonding 0 David A Aaker, 2013: 204 and ihe theory of purchasing decisions hy Kotler Armstrong, 2008. This study sed guantitative Pescareh methods wiih a sample 0f 44 customers. The data analysis technigues were done through simple Jincar. regression, comelation cocficieni, and cocficient 0f determination. The resulis of he study can be coneluded hat Ihere is significant influence. berwen ihe Brand Eguiy 0f Syarah Bakery" on he customers purchasing decision can be proven from ihe brand awareness which is very easy 10 remember and ha its Own eharacteristics. Then it is also proven hy brand association where the product matches Ihe customers taste. The effect is also videnced from Ihe percephon of brand guality where customers feel comfortable and satisfied wilh the product. Until the influence is also explained from brand loyalpy where customers offer ofher consumer products 50 Ihat it affecis Customer purchasing decisions where customers always Pe-purchase he products of Syarah Bakery
The Influence Of The Intensity Of Watching Korean Dramas On The Interest Of Teenagers In Changing Their Appearance Aditya Dwi Saputra; Vethy Octaviani; Sri Narti
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.17-24

Abstract

The purpose of this researches is to find out the influence of watching Korean drama on teenagers’ interest in changing their styles. The purpose of this research is to find out if watching intensity can influence someone’s interest in changing styles. This research uses a quantitative with social approach. Data sources used in this research are 1) Primary data and 2) secondary data. Data are collected by using documents obtained from 1) library research, 2) field research. The result of this research shows that there are correlations and influences, the influence result is almost 80% means there is a close and significant relationship between intensity level with the will to change the style. This research result also shows that zero hypotheses (H0) are rejected and Hypothesis (Ha) is accepted means there is a correlation between intensity and correlation between someone’s will to change the styles. This research has practical implications that can help other researchers and can give pictures about the intensity of watching Korean Drama with interest in changing styles on teenagers.
Brand Image Of Toyota Sparepart At Lampung Service Workshop As Customer Choice Fauzi Efendi; Vethy Octaviani; Sapta Sari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.25-32

Abstract

The use of spare parts  increases every year. The spare part brand recommended by Lampung Service Workshopprovides a workshop warranty. The workshop provides a guarantee on the recommended spare parts on the grounds that the workshop does not want to experience loss of service or material, this is also related to the image of Lampung Service Workshop if the workshop has dared to guarantee a spare part will give a positive image. This study aims to describe the Brand Image of Toyota Spare Parts  at  Lampung  Service  Workshop as  Customer  Choice.  This  research  uses qualitative research with data collection techniques of observation, interviews and documentation and research informants 5 people who are workshop owners, mechanics and consumers. The theoretical basis used in this research is the Elements of Brand Image according to Kerby in Sandy (2010; 22)  which include Resilience, Conformity, Accuracy, and Connotation. The results showed that: first,  the resilience (Tenacity).  Relating  to  the  quality  and  brand  image  of  the product  itself.  the durability of  Toyota products  is superior to other brands, only in terms of price, Toyota is slightly more expensive than other products, customers of Lampung service workshops  know  the durability of  Toyota products  based on  the  user's personal experience and explanations from  the workshop itself. Second, the conformity of the Toyota  brand  with  consumer  needs  and  expectations.  The  suitability  felt   by consumers varies, ranging from  the suitability of price with quality, conformity with the delivery of the workshop owner, and conformity with the durability of the product itself. Third, thoroughness: Toyota brand accurately and consistently in accordance with the quality and information conveyed, in addition to the Toyota brand the price offered  in every place  must be consistent or the same.  There are no similarities between the Toyota brand and other brands, so Toyota can be said to be more chosen by customers  than  other  brands. Fourth,  connotation: Products  with  the  Toyota brand  are  more  in  demand  than  other  brand products,  this  is  because  Toyota products  are considered to be more able to meet the needs of consumers!customers because  in terms of prices  they are  more affordable, product  durability  is more durable, easy to obtain and environmentallyfriendly..
NETNOGRAPHIC STUDY OF ONLINE GENDER-BASED VIOLENCE (KBGO) ON TWITTER Rita Lismini; Sri Narti; Vethy Octaviani
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1430

Abstract

Online Gender Based Violence (KBGO) is a form of gender injustice and discrimination that occurs in the online space. KBGO is very dangerous, because many online spaces do not have enough regulations to protect someone from this type of violence. This study aims to determine online gender-based violence through online sexual harassment (Cyber Sexual Harassment) on Twitter. This study uses the theory of CMC (Computer Mediated Communication), and the type of research used is qualitative research using netnography methods. The results of this study indicate that there are six categories of cyber sexual harassment, the first is direct threats of sexual or physical violence which are all attempts, both physical and verbal, that lead to sexuality or sexual organs of a person without obtaining consent and having elements or threats. Second, online harassment is an act of sexual harassment through unwanted messages, attention and contact or things that intend to embarrass the victim. Third, harsh comments are w negative words that can even be read or shared by otherswithout censorship. The four utterances of sex hatred are acts of inviting and even spreading untruths of news which makes it possible to influence other people on social media to influence other people regarding the act of spreading negative content. The fifth is victim blaming, namely the perpetrator tries to make the victim feel continuous negative attacks on social media and the sixth is the use of indecent images is an act of spreading inappropriate things that should not be shared on social media, especially Twitter. In this study, the researcher suggests that Twitter social media users should limit and stop sharing things that are cyber sexual harassment and the researcher also hopes that this study can become a reference in the future and can be of benefit to society and social media users to increase knowledge, regarding online gender-based violence education on social media Twitter
Literasi Bahaya Hoax pada Masyarakat Kelurahan Sumur Meleleh Kecamatan Teluk Segara Kota bengkulu Vethy Octaviani; Asnawati Asnawati; Marida Sariningsih
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1788.163 KB) | DOI: 10.37676/jdm.v1i1.2332

Abstract

Handling the spread of hoaxes is important because it is a form of pro-active and university participation, so the community service team of the Communication Studies Program Faculty of Social Sciences, Dehasen University Bengkulu in collaboration with the National Media liputan6.com carried out community service activities with the theme 'Filter Before Sharing ; Stop The Deception, Let's Embrace The Truth Together' with the aim of helping to create peace and comfort in social life in order to avoid hoaxes and as hoax spreaders. This activity was carried out on Pariwisata Street Sumur Meleleh Village, Teluk Segara District, Bengkulu City. Implementation of activities by going directly to the community door to door distributing ‘Stop Hoax’ leaflets from Liputan6.com while discussing with the community. From the results of conversations, with several people, few know about hoaxes and do not know how to distinguish the truth of a news story. The team educates the public by providing tips to avoid hoaxes, for example by checking the website address to find out information obtained from the website or including a link, namely by observing the URL address of the site in question, checking facts by paying attention to where the news comes from and who the source is (whether from an institution or institution). official), pay attention to the balance of news (not just from one source), and check the authenticity of photos. That is, before believing a news we must research it first.
Focus Group Discussion (FGD) Komunikasi Antar Budaya (Hospitality Desa Wisata Belitar Seberang Kecamatan Sindang Kelingi Kabupaten Rejang Lebong) Bayu Risdiyanto; Asnawati Asnawati; Vethy Octaviani
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.043 KB) | DOI: 10.37676/jdm.v1i2.3535

Abstract

Hospitality of Belitar Tourism Village is the attitude and behavior of hospitality in the relationship between guests and hosts as tourism service providers in Belitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency. The success of developing a tourist village, apart from being influenced by attractive tourist objects, is also strongly influenced by the attitudes and behavior of tourism managers and the surrounding community in providing services to visitors. This is a challenge for tourism managers considering that visitors come from various regions with various ethnic groups, languages ​​and cultural customs, so they are prone to communication errors. Therefore, the Dehasen University Bengkulu Communication Studies Program in collaboration with the Tourism Awareness Group as tourism managers in the Belitar Seberang Tourism Village, held a focus group discussion (FGD) on Intercultural Communication, especially related to the theme of hospitality in tourist villages. The FGD results show that the optimization of hospitality is influenced by: 1) Knowledge of the tourism management team about human personality traits, especially visitors. 2) Communication skills of the Tourism Management Team in serving visitors, 3) Existence of standard operating procedures (SOP) for tourism services in Tourism Villages. Based on these findings, it is suggested that there be hospitality training for the Belitar Seberang Village Tourism Management Team.