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Yulia Nur Hasanah
Universitas Telkom
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Journal : Jurnal Ilmu Manajemen

 1 
Pengaruh Harga dan Promo terhadap Loyalitas Konsumen Shopeefood di Indonesia Hamzah, Salshabilla Adinda; Hasanah, Yulia Nur
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5742

Abstract

Online Food Delivery services have now become something that is needed by the people of Indonesia, so that OFD services are now competing for consumers. In this study aims to determine the effect of price and promotion on consumer loyalty Shopeefood.The method used in this study is to use quantitative methods and use the Likert scale as a measurement scale and data analysis using multiple linear regression. In this study using nonprobability sampling techniques, purposive sampling and calculations using the Bernoulli formula, then distributing questionnaires to 385 respondents and processing data using SPSS.The results of this study indicate that there is a significant influence between price and consumer loyalty at Shopeefood at 5,311 and there is a significant influence between promotion and consumer loyalty at Shopeefood at 8,225. Then prices and promotions simultaneously have a significant effect on consumer loyalty at Shopeefood 123,763. The contribution of the influence of the independent variable price and promotion on the dependent variable of consumer loyalty is 39.3% while the remaining 60.7% is the contribution of the influence of other variables outside this study. 
Co-Authors Akhmad Yunan Aldi Akbar Amalina Dewi Kumalasari Anita Silvianita Arry Widodo Astadi Pangarso Dhiya nabilah Fajar Kartiko Fauzan Aziz Fauzan Aziz Fauzan Aziz Fitriani Nur Utami Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Lola Monica Sumarto Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Nurafni Rubiyanti Patrick Adolf Telnoni Pramuko Aji Purwatiningsih Purwatiningsih Putra Tri Akram Retno Setyorini Rizza Indah Mega Mandasari Romat Saragih Rustina Dewi Sherly Artadita Sita Deliyana Firmialy Taufan Umbara Yusniar Hanani D.