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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ideas: Jurnal Pendidikan, Sosial dan Budaya ANALISIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ADAM : Jurnal Pengabdian Masyarakat eProceedings of Management
Fitriani Nur Utami
Universitas Telkom
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THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY Fitriani Nur Utami; Mahir Pradana; Taffy Andira Kaljabar
ANALISIS Vol. 11 No. 1 (2021): ANALISIS VOL. 11 TAHUN 01 EDISI MARET 2021
Publisher : FAKULTAS EKONOMI UNIVERSITAS FLORES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v11i1.834

Abstract

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..
Effect of E-Service Quality on E-Customer Satisfaction Alfagift Application in West Java Province Vida Wahda Maulida; Fitriani Nur Utami
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4772

Abstract

The development of technology is now increasingly advanced, even for retail businesses that have used this technology. Utilization is done by making an online shopping application. Alfagift is an online shopping application owned by Alfamart. In 2020 Alfamart was ranked second with the largest number of outlets in Indonesia. The use of this technology certainly has a very positive impact on Alfagift, but in fact there are still some negative comments regarding the e-service quality of the Alfagift application. If this continues, e-customer satisfaction will also decrease. This study was conducted to determine the effect of e-service quality on e-customer satisfaction for Alfagift applications in West Java Province. This research uses quantitative methods with descriptive research types. Sampling was carried out using a non-probability sampling with purposive sampling with the number of samples used as many as 100 respondents. In this study, the population is all users who have transacted using the Alfagift application who are domiciled in West Java Province, the number of which is not known with certainty. The data analysis technique used is descriptive analysis and simple linear regression analysis. The test was carried out using the help of SPSS 25. Based on a partial hypothesis test, e-service quality had a significant effect on e-customer satisfaction for the Alfagift application in West Java Province. Based on the coefficient of simultaneous determination, it is found that e-service quality affects e-customer satisfaction by 51.8% and the remaining 48.2% is influenced by other factors not examined in this study.
Analysis Factor of Consumer Behaviour Related to The Usage of Pirated Software in Indonesia Fitriani Nur Utami; Devilia Sari
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 2 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i2.755

Abstract

Software piracy in recent years by end-users has become a complicated problem to overcome, as seen from the still high level of software piracy in Indonesia. Previous research mentioned factors that influence the interest in pirated software based on two factors, namely Theory of Planned Behavior (TPB) and Ethics Theory. This study aims to analyze the factors that most affect end-users in using pirated software in Indonesia. This study uses a quantitative method with a descriptive research type. Sampling techniques used are non probability through accidental sampling with a sample size of 128 responses. The data is analyzed using Factor Analysis. The results showed that subjective norms, moral obligations, attitudes, perceived behavioral control, and perceived benefit are five factors that affect end-users using pirated software in Indonesia. The factor that most influences end users to use pirated software in Indonesia is the perceived benefit. This study has limitations, that only use factor analysis to understand the factors that encompass the intention of end-user using pirated software. Hoping this research can expand into adding more variables, such as attitude, intention to use pirated software, and the actual behavior of the end-users, and use more sophisticated analysis techniques such as Structural Equation Modeling. Pembajakan software yang akhir-akhir ini dilakukan oleh pengguna akhir menjadi masalah yang rumit untuk diatasi, terlihat dari masih tingginya tingkat pembajakan software di Indonesia. Penelitian sebelumnya menyebutkan faktor-faktor yang mempengaruhi minat terhadap software bajakan berdasarkan dua faktor, yaitu Theory of Planned Behavior (TPB) dan Ethics Theory. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang paling mempengaruhi pengguna akhir dalam menggunakan perangkat lunak bajakan di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Teknik pengambilan sampel yang digunakan adalah non probability melalui accidental sampling dengan jumlah sampel 128 tanggapan. Analisis data yang digunakan yaitu analisis faktor. Hasil penelitian menunjukkan bahwa norma subjektif, kewajiban moral, sikap, kontrol perilaku yang dirasakan, dan manfaat yang dirasakan adalah lima faktor yang mempengaruhi pengguna akhir yang menggunakan perangkat lunak bajakan di Indonesia. Faktor yang paling mempengaruhi pengguna akhir untuk menggunakan perangkat lunak bajakan di Indonesia adalah manfaat yang dirasakan. Penelitian ini memiliki keterbatasan, yaitu hanya menggunakan analisis faktor untuk memahami faktor-faktor yang meliputi niat pengguna akhir menggunakan perangkat lunak bajakan. Diharapkan penelitian ini dapat berkembang dengan menambahkan lebih banyak variabel, seperti sikap, niat untuk menggunakan perangkat lunak bajakan, dan perilaku aktual pengguna akhir, dan menggunakan teknik analisis yang lebih canggih seperti Structural Equation Modeling.
The Influence of Service Quality on Consumer satisfaction Delivery Services at JNT Express in Garut Nurul Fauziyah Rahmah; Fitriani Nur Utami
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6628

Abstract

The development of commerce is one of the many factors that drive the development of logistics in Indonesia. The reason for this to happen is due to the large demand for goods delivery services. JNT Express is one of the 2nd most popular shipping services in Indonesia which has a good existence and achievements. Because JNT Express is the most frequently used delivery service, in fact many consumer complaints arise due to the poor implementation of service quality and its impact on customer satisfaction. The high use of delivery services and similar online shop makes delivery services need to pay attention to and improve service quality so that there are no complaints about services so that they get satisfaction and a positive experience in the eyes of consumers. In this research, the aim is to obtain information on "The Influence of Service Quality on Consumer Satisfaction of JNT Express Delivery Services in Garut". This research uses a quantitative method with a causal descriptive approach, using a simple linear regression analysis technique which is then tested using IBM SPSS 25 software. The sampling process is carried out using a non-probability sampling with purposive sampling to 100 respondents. Based on a partial hypothesis test, service quality has a significant impact on customer satisfaction with delivery services at JNT Express in Garut. Based on the coefficient of determination, it is found that service quality can have an influence on customer satisfaction of 62.6% and the remaining 37.4% can be influenced by external factors which are not the focus of this research.
Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen pada PT. Ogos indonesia gemilang di Pekalongan Vigi Reinaning Dyahtritami; Fitriani Nur Utami
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 8 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Quality is the main key to products being recognized and trusted by the wider community. Quality products have an important role in building customer satisfaction. The better the quality of the product provided, the higher the level of customer satisfaction. This also applies to service quality. If the quality of service provided to consumers is good, it will result in a sense of satisfaction from consumers for the company. The study aims to determine the effect of product quality and service quality on customer satisfaction at PT Ogos Indonesia Gemilang in Pekalongan. The type of research that will be used by the author in this study is quantitative with descriptive causal (cause-and-effect) methods; the aim is to determine whether or not there is an influence or relationship between the independent variable and the dependent variable. The sampling technique used in this study is purposive non-probability sampling. The results showed that product quality and service quality had a simultaneous and partial effect on customer satisfaction at PT Ogos Indonesia Gemilang in Pekalongan.
Pengaruh Kualitas Layanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Dimnum.Id Iqbal Tika Angkasa; Fitriani Nur Utami
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Pada zaman sekarang ini, banyak munculnya kuliner-kuliner di Indonesia khusus nya di bandung yang cukupberkembang pesat dilihat dari meningkatnya jumlah kuliner dalam beberapa tahun terakhir ini. Selain itu juga, dizaman milenial yang berkembang ini, cukup banyak orang-orang penikmat kuliner yang menjadikan nya sebagai hobidi sela-sela waktu nya. Oleh karena itu, untuk membantu para umkm kuliner khusus nya kedai dimsum bersaingdengan kompetitor nya dibutuhkan beberapa aspek seperti kualitas layanan dan kualitas produk. Penelitian inibertujuan untuk mengetahui seberapa besar pengaruh Kualitas Layanan dan Kualitas Produk terhadap KepuasanPelanggan Kedai Dimnum.id. Penelitian ini menggunakan metode kuantitatif dengan jenis penilitian deskriptif.Penelitian ini dilakukan kepada pelanggan Dimnum.id di Kota Bandung. Jumlah sampel yang digunakan sebanyak100 responden dengan menggunakan metode purposive sampling. Seluruh data yang dikumpulkan telah memenuhikriteria validitas dan reliabilitas. Seluruh pengolahan data dilakukan menggunakan software IBM SPSS versi 26.Data dianalisis menggunakan uji deskriptif, uji asumsi klasik dan regresi linear berganda. Hasil penelitian yangdiperoleh dalam penelitian ini menunjukan bahwa Kualitas Layanan dan Kualitas produk berpengaruh signifikanpositif terhadap Kepuasan Pelanggan secara simultan. Variabel Kualitas Layanan dan Kualitas Produk memilikipengaruh terhadap variabel dependen Kepuasan Pelanggan sebesar 33,9%. Dan secara parsial kualitas layanan tidakberpengaruh signifikan positif terhadap Kepuasan Pelanggan, lalu Kualitas Produk berpengaruh secara signifikanpositif terhadap Kepuasan Pelanggan.Kata Kunci-kualitas layanan, kualitas produk, kepuasan pelanggan
Analisis Penerapan Halal Supply Chain Pada Usaha Mikro Makanan Di Kabupaten Bandung Muhamad Nabil; Fitriani Nur Utami
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Indonesia dengan negara berpenduduk muslim terbesar yaitu mencapai 238,09 juta jiwa atau setara dengan 86,93%dari total penduduk Indonesia yang mencapai 273,87 juta jiwa, sudah seharusnya memiliki kewajiban untukmemastikan kehalalan setiap produk yang dikonsumsi. Pengembangan industri halal harus didukung denganpengembangan rantai pasok yang tepat. UMKM pangan di Kabupaten Bandung terus berkembang, namun hanyasedikit yang menerapkan manajemen rantai pasok halal, terbukti dengan minimnya UMKM pangan di kabupatenBandung yang memiliki sertifikasi halal. Hal ini dikarenakan belum adanya integritas yang kuat antara pelakuUMKM/Industri dengan pemerintah/stakeholder terkait sertifikasi halal, mengingat sudah ada pengaturan mengenaijaminan produk halal dalam UU No 33 Tahun 2014. Penelitian ini dilakukan dengan tujuan untuk mengetahuibagaimana penerapan halal supply chain management pada pengusaha mikro makanan di Kabupaten Bandung.Penelitian ini menggunakan pendekatan kualitatif untuk mendeskripsikan masalah dan fokus penelitian. Denganobyek penelitian yaitu CV. Laksana sebagai produsen tahu. Penelitian ini menghasilkan rumusan optimalisasipenerapan halal supply chain management untuk mendukung sertifikasi halal UMKM yaitu komitmen topmanajemen dalam menerapkan kebijakan halal, kontinuitas pasokan bahan baku untuk produksi, membangunhubungan kerja dengan pemasok bahan baku, dan membangun struktur jaringan yang baik bagi pihak-pihak yangterlibat. Kata Kunci-halal supply chain management, penerapan, sertifikasi halal, UMKM, Kabupaten Bandung
KEJAHATAN KEUANGAN DIGITAL: MODUS & CARA ANTISIPASI SERI KEGIATAN PENGABDIAN MASYARAKAT PERSATUAN WREDATAMA REPUBLIK INDONESIA (PWRI) PEMPROV JAWA BARAT Aldi Akbar; Amalina Dewi Kumalasari; Nurafni Rubiyanti; Sherly Artadita; Yulia Nur Hasanah; Anita Silvianita; Fitriani Nur Utami; Romat Saragih
Jurnal ADAM : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Vol. 3 No. 1 Edisi Februari 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/adam.v3i1.1750

Abstract

Kegiatan workshop ini bertujuan untuk memberikan informasi dan langkah antisipasi terkait semakin maraknya penggunaan platform digital keuangan dan masih banyaknya celah-celah keamanan yang sering diabaikan oleh penggunanya. Subjek penelitian ini adalah para aparatur sipil negara yang telah purna tugas khususnya dari instansi Pemerintah Provinsi Jawa Barat yang tergabung dalam wadah Persatuan Wredatama Republik Indonesia (PWRI). Sebanyak 40 peserta antusias selama kegiatan berlangsung terlihat dari banyaknya peserta yang berbagi pengalaman dan pertanyaan-pertanyaan yang diajukan kepada pemateri. Istilah-istilah keuangan digital seperti skimming, phising, dan social engineering selain menambah wawasan juga diberikan infomasi celah-celah yang sering dilakukan oleh pelaku kejahatan guna mendapatkan informasi individu. Hasil workshop ini menunjukkan bahwa 95 % para peserta puas dengan materi literasi kejahatan keuangan digital dan menginginkan kegiatan serupa dilakukan berkala dengan topik-topik lain yang berkaitan dengan literasi dan inklusi platform keuangan digital.
Co-Authors Aldi Akbar Amalina Dewi Kumalasari Anita Silvianita Devilia Sari Iqbal Tika Angkasa Mahir Pradana Muhamad Nabil Nurafni Rubiyanti Nurul Fauziyah Rahmah Romat Saragih Sherly Artadita Taffy Andira Kaljabar Vida Wahda Maulida Vigi Reinaning Dyahtritami Yulia Nur Hasanah