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All Journal Agrikultura JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Indonesian Journal of Agricultural Research JURNAL AGRICA Agro Bali: Agricultural Journal Randwick International of Social Science Journal International Journal Reglement & Society (IJRS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) East Asian Journal of Multidisciplinary Research (EAJMR) Utsaha: Journal of Entrepreneurship Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Environmental and Development Studies
Wibowo, Rulianda Purnomo
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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THE INFLUENCE OF THE MARKETING MIX ON THE LENDING STRATEGY OF THE COMMERCIAL & CORPORATE SEGMENT AT PT BANK ABC Intan, Seli Venny; Nazaruddin, Nazaruddin; Wibowo, Rulianda Purnomo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3078

Abstract

This study aims to determine the effect of the Marketing Mix on the Commercial & Corporate Segment Credit Strategy at PT Bank ABC. The results showed that the price, product and process variables partially influenced the decision to take credit at PT Bank ABC. Place, promotion, people and physical environment variables partially have no effect on the decision to take credit at PT Bank ABC. All independent variables Product, Price, Place, Promotion, People, Process and Physical Environment simultaneously influence the decision to take credit at PT Bank ABC. In terms of price variables that affect the debtor's decision to take credit at Bank ABC, Banks can carry out appropriate pricing strategies to be charged to debtors after going through various considerations by the Bank. In terms of product variables that affect the debtor's decision to take credit at Bank ABC, the Bank can develop new credit products according to current market needs and always conduct regular product development and evaluation so that it can stay abreast of business developments in the market. In terms of process variables that affect the debtor's decision to take credit at Bank ABC, the Bank can carry out strategies from the debtor's side and the bank's internal side.
STRATEGI PENGEMBANGAN DIGITAL MARKETING PADA PT. X DENGAN MENGGUNAKAN METODE SOSTAC Simanjuntak, Chrismasya Rosiana Tamara; Nazaruddin, Nazaruddin; Wibowo, Rulianda Purnomo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3850

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui strategi pengembangan digital marketing pada PT X dengan menggunakan Metode SOSTAC. Jenis penelitian ini adalah kualitatif deskriptif. Informan dalam penelitian ini adalah direktur, marketing manager terdiri masing –masing satu orang teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan studi dokumentasi (kepustakaan). Metode analisis data menggunakan pengumpulan data, reduksi data (data reduction) penyajian data (data display) dan penarikan kesimpulan (conclusion drawing) metode SOSTAC meliputi situation, objective, strategy, tactic, action, controlling yang merupakan sebuah sistem sebagai dasar untuk melaksanakan langkah-langkah dan menciptakan rencana serta digunakan sebagai metode dengan mempertimbangkan kelebihan dan kekurangan perusahaan serta memanfaatkan peluang dan mengurangi ancaman yang ada. Meningkatkan promosi melalui melalui marketplace dan whatsapp, PT X juga melakukan strategi yaitu berdasarkan STP (Segmentation, Targeting dan Positioning). Taktik yang dijalankan dalam strategi digital marketing adalah 4C marketing mix yang terdiri dari consumer value, cost to customer, convenience, communication. Actions (implementasi strategi) sampai saat ini PT X masih belum menggunakan biaya promosi untuk media sosial dan marketplace, strategi digital marketing masih belum berjalan sesuai dengan yang diharapkan, komunikasi masih satu arah, produk yang diposting masih belum banyak memberikan respon dari para konsumen maupun calon konsumen, untuk SDM media social kami masih memiliki keterbatasan baik mengenai ide-ide konten di media sosial maupun dalam membuat deskripsi di produk tersebut.
Co-Authors Andri Suryadi Prasetya Ar Raihan Suti Nasution Atika Hidayati Binaria Sinaga Christy Ardelia Tarigan Diah Ramadhani Sigalingging Dian Pebriyani Dian Permata Sari Br Surbakti Elfira Rahmadani Emalisa Emalisa Endang Rizkinawaty Sembiring Fadli Habibulah Hanna Widya Queentana Hasman Hasyim Hendra Frizky Novando Henny Crosita Limbong Intan Mulia Intan, Seli Venny Isfenti Sadalia Isfenti Sadalia Iskandarini Kellin Tarigan Laurensius Parsaulian Sitinjak Lovina Ginting Lusi Laura Pasaribu Maimuddin Noor Meilita Tryana Sembiring Mhd. Zulfadli Batubara Muhammad Ari Irawan Muhammad Jufri N. Nazaruddin Natalie Jessica Regina Surbakti Nazaruddin Matondang Rahmanta Rahmanta Rahmanta Ginting Safrizal Safrizal Salmiah Salmiah Satia Negara Lubis Satia Negara Lubis Silvia Febrina Lubis Simanjuntak, Chrismasya Rosiana Tamara Sinar Indra Kesuma Siti Nur Arafah Sri Fajar Ayu Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Surya Sevi Wijayanna Tobing Syafrizal Helmi Situmorang Tasha Ningtyas Suri Tavi Supriana Tavi Supriana Thomson Sebayang Wike Vivi Willy Aria Harsanto Yeni Absah Yessi Claudia Sianipar