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All Journal Agrikultura JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Indonesian Journal of Agricultural Research Agro Bali: Agricultural Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Utsaha: Journal of Entrepreneurship Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Wibowo, Rulianda Purnomo
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Analisis Permintaan dan Penawaran Kedelai di Provinsi Sumatera Utara, Indonesia Henny Crosita Limbong; Satia Negara Lubis; Rulianda Purnomo Wibowo
Agro Bali : Agricultural Journal Vol 5, No 3 (2022)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.565 KB) | DOI: 10.37637/ab.v5i3.1028

Abstract

Dalam rangka pengembangan produksi pangan selain beras maka pemerintah mengeluarkan kebijakan pertanian berupa program diversifikasi berupa tanaman sekunder dengan lebih memprioritaskan pada tanaman kedelai. Penelitian ini bertujuan untuk menganalisis permintaan dan penawaran kedelai di Provinsi Sumatera Utara. Data yang digunakan berupa data sekunder, yang diperoleh dari Badan Pusat Statistik (BPS) Sumatera Utara, Dinas Tanaman Pangan dan Hortikultura Provinsi Sumatera Utara dari tahun 2001-2021. Metode analisis yang digunakan adalah persamaan regresi linear berganda. Hasil penelitian menunjukkan Pendapatan Perkapita, Harga Impor dan Nilai Tukar Rupiah secara serempak berpengaruh signifikan terhadap permintaan kedelai. Pendapatan Perkapita dan Harga Impor secara parsial berpengaruh positif sedangkan Pendapatan Perkapita Dan Nilai Tukar Rupiah berpengaruh signifikan terhadap permintaan kedelai. Rasio Harga Impor banding Harga Domestik, Konsumsi, Teknologi dan Nilai Tukar Rupiah secara serempak berpengaruh signifikan terhadap penawaran kedelai. Rasio Harga Impor banding Harga Domestik, Teknologi dan Nilai Tukar Rupiah secara parsial berpengaruh positif sedangkan Rasio Harga Impor banding Harga Domestik, Konsumsi dan Teknologi berpengaruh signifikan terhadap penawaran kedelai di Provinsi Sumatera Utara.
ANALYSIS RISK AND RETURN OF CROPS PORTFOLIO Rulianda Purnomo Wibowo; Dian Pebriyani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.901

Abstract

Agricultural sector is exposed to risk especially risk in crop price or production volatility. The cropping pattern or mixed cropping is a diversification strategy which is considered as an approach to reduce the risk in agriculture farming. This research was conducted to analyze the combination of two plant types, namely vegetable crops and food crops. Portfolio combine longbean and spinach as vegetable crop portfolio and paddy and corn as food crop portfolio. The risk analysis method is used to calculate expected return, standard deviation and coefficient variation. This research also analyzes the choice of portfolio based on preference using Stochastic Efficiency with Respect to A Fuction (SERF). The results showed that with the aim of reducing the risks from farming, combination of spinach with longbean and paddy with corn can reduce risks and provide greater income. Moreover, at various levels of risk preference, the vegetable portfolio is more preferred than food crops portfolio. This study result implies a potential development for vegetable crops vertical farming in Medan.
Consumer Behavior in Adopting Useetv Go Streaming & Video-On-Demand Services Using Unified Theory Of Acceptance And Use Of Technology 2 (UTAUT2) Endang Rizkinawaty Sembiring; Sugih Harto Pujangkoro; Rulianda Purnomo Wibowo
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 2: April - June 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i2.19993

Abstract

The increase in online activities is followed by increased spending to meet online needs, one of which is entertainment services. One of the most widely accessed entertainment facilities is digital TV and video-on-demand or VoD services. The service, which began to flourish in 2016, is an online video content provider system with a subscription payment mechanism. One of its appeals, the user has the freedom to decide what he wants to see. One way to entertain yourself which has become a new lifestyle pattern is to watch streaming shows or subscription videos online. A McKinsey Company survey at the end of March said that as many as 45% of respondents spent more on home entertainment during the pandemic. On the other hand, 85% of respondents reduced their spending on outdoor entertainment. Subscription video streaming services (video-on-demand / VoD) are one of the entertainment options that can be done at home. UseeTV GO is an Over-the-Top (OTT) TV and Video mobile application service, using the publicly accessible Internet. The content is available via smartphones or tablets with broadband connections. Currently, UseeTV Go app users are around 300 thousand active users every month, far below Vidio.com and Netflix. With the low Monthly Active of UseeTV Go's Video-on-demand app users in the pre-growth area far below, Netflix, Vidio.com, and user activeness based on time, UseeTV Go is in the Average Performer area. Therefore, UseeTV Go consumer assessment of the variables contained in the modified UTAUT2 model (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, Habit, and Content) was carried out on Behavioural Intention on UseeTV Go video-on-demand service in Indonesia.
PERISAI COMPETENCE IN INCREASING SOCIAL SECURITY ADMINISTRATOR FOR EMPLOYMENT MEMBERSHIP IN MEDAN Muhammad Ari Irawan; Rulianda Purnomo Wibowo; Isfenti Sadalia
Utsaha (Journal of Entrepreneurship) Vol. 2 Issue. 2 (2023)
Publisher : jfpublshier

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v2i2.312

Abstract

The government's efforts in providing social protection to workers is by creating department that can provide social protection to every worker in Indonesia known as Social Security Agency (BPJS) which is a public legal entity that manages 4 of the 5 social security programs in Indonesia. This research aims to analyze perisai competency strategies in increasing membership of BPJS Ketenagakerjaan in Medan. This research is located at BPJS Ketenagakerjaan Medan City Branch using thirty-nine Perisai agents. This research used six respondents through questionnaires using five Likert scales and nine Likert scales. The Delphi Panel method uses thirteen competencies with three competency categories, called intellectual competence, emotional competence and social competence. This research uses Analytic Hierarchy Process (AHP) method which aims to analyze priority competencies. Based on the research result using Delphi Panel method, it found thirteen competencies grouped into three categories including intellectual competence, emotional competence and social competence indicating that there were no priorities in covering intellectual competence, emotional competence and social competence.
THE INFLUENCE OF THE MARKETING MIX ON THE LENDING STRATEGY OF THE COMMERCIAL & CORPORATE SEGMENT AT PT BANK ABC Seli Venny Intan; Nazaruddin Nazaruddin; Rulianda Purnomo Wibowo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3078

Abstract

This study aims to determine the effect of the Marketing Mix on the Commercial & Corporate Segment Credit Strategy at PT Bank ABC. The results showed that the price, product and process variables partially influenced the decision to take credit at PT Bank ABC. Place, promotion, people and physical environment variables partially have no effect on the decision to take credit at PT Bank ABC. All independent variables Product, Price, Place, Promotion, People, Process and Physical Environment simultaneously influence the decision to take credit at PT Bank ABC. In terms of price variables that affect the debtor's decision to take credit at Bank ABC, Banks can carry out appropriate pricing strategies to be charged to debtors after going through various considerations by the Bank. In terms of product variables that affect the debtor's decision to take credit at Bank ABC, the Bank can develop new credit products according to current market needs and always conduct regular product development and evaluation so that it can stay abreast of business developments in the market. In terms of process variables that affect the debtor's decision to take credit at Bank ABC, the Bank can carry out strategies from the debtor's side and the bank's internal side.
EVALUATION OF THE USE OF GOVERNMENT CREDIT CARDS AS A MEANS OF PAYMENT FOR STATE EXPENDITURES TRANSACTIONS AT THE BPK REPRESENTATIVE FOR NORTH SUMATRA PROVINCE Silvia Febrina Lubis; Meilita Tryana Sembiring; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1009

Abstract

Management of state finances is part of the government's instruments to achieve the aspired state goal of realizing a just and prosperous society.Management of State Finances is the overall activities of officials managing state finances in accordance with their position and authority, which includes planning, implementation, supervision and accountability. The development process will not run smoothly if state finances are disrupted or unstable. The form of state financial management is reflected in the State Revenue and Expenditure Budget (APBN).
ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS Yessi Claudia Sianipar; Syafrizal Helmi Situmorang; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1023

Abstract

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesignificantly influence emotional marketing. In this study, the relationship between these two variables is the closest of all variables because it has the highest path coefficient and t values. This shows that the greater the value of the digital customer experience, the greater the emotional marketing that customers can feel. emotional marketingsignificantly influence customer satisfaction. This shows that the greater the value of emotional marketing that can be felt by customers, the customer satisfaction will increase. emotional marketingsignificantly influence customer loyalty. This means that the greater the value of emotional marketing that can be felt by customers, the customer loyalty will increase. Customer satisfactionsignificantly influence customer loyalty. This shows that the greater the value of customer satisfaction, the greater customer loyalty will be. Digital customer experiencesignificantly influence customer loyalty through customer satisfaction. Digital customer experiencesignificantly influence customer loyalty through emotional marketing. emotional marketingsignificantly influence customer loyalty through customer satisfaction. Digital customer experiencesignificantly influence customer satisfaction through emotional marketing. Digital customer experiencesignificantly influence customer loyalty through emotional marketing and customer satisfaction.
Analisis Permintaan dan Persaingan Ekspor Pisang Indonesia, Filipina dan Thailand di Pasar China dengan Menggunakan Model Almost Ideal Demand System (AIDS) Dian Permata Sari Br Surbakti; Tavi Supriana; Rulianda Purnomo Wibowo
Agro Bali : Agricultural Journal Vol 7, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i1.1558

Abstract

Pisang adalah salah satu komoditas unggulan ekspor buah di Indonesia. Pasar utama untuk pisang Indonesia adalah China. Indonesia bukan satu satunya negara eksportir pisang di pasar China melainkan terdapat negara lain yaitu Filipina dan Thailand. Penelitian ini bertujuan untuk menganalisis persaingan antara negara pemasok pisang di pasar China seperti Indonesia, Filipina dan Thailand menganalisis faktor-faktor yang mempengaruhi permintaan pisang di pasar China dengan menggunakan Model Almost Ideal Demand System (AIDS). Penelitian ini menggunakan data time series kuartal 1 tahun 2013 hingga kuartal 4 tahun 2022. Hasil penelitian menunjukkan bahwa nilai elastisitas harga sendiri pisang Indonesia dan Thailand bersifat elastis, sedangkan pisang Philipina bersifat inelastis. Pisang Indonesia bersaing dengan pisang Filipina hal ini dibuktikan dengan nilai elastisitas silang yang positif (substitusi) sedangkan pisang Thailand dan Indonesia memiliki hubungan saling melengkapi (komplementer). Variabel yang berpengaruh signifikan terhadap permintaan pisang di pasar China yaitu harga pisang Indonesia, Filipina, Thailand dan total nilai impor pada pangsa pasar Indonesia, harga pisang Indonesia, Filipina, Thailand dan total nilai impor pada pangsa pasar Filipina, harga pisang Indonesia, Filipina, dan total nilai impor pada pangsa pasar Thailand. 
Faktor-Faktor yang Berkaitan dengan Impor dan Ekspor Bawang Merah di Indonesia Surbakti, Natalie Jessica Regina; Wibowo, Rulianda Purnomo; Salmiah, Salmiah
Agrikultura Vol 34, No 2 (2023): Agustus, 2023
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v34i2.45686

Abstract

Indonesia mengalami perubahan dari negara importir bawang merah menjadi negara yang mampu ekspor bawang merah ke berbagai negara. Namun, volume ekspor bawang merah belum maksimal jika dilihat dari produksi bawang merah yang melimpah. Penelitian ini bertujuan untuk menganalisis pengaruh faktor terkait terhadap impor dan ekspor bawang merah di Indonesia. Data yang digunakan adalah data sekunder berupa time series tahun 2002-2021 yang bersumber dari instansi yaitu Badan Pusat Statistik, Kementerian Perdagangan, Bank Dunia, Bank Indonesia serta literatur terkait. Metode yang digunakan yaitu Regresi Linier Berganda dengan first difference method. Hasil penelitian menunjukkan harga domestik dan konsumsi berpengaruh positif signifikan yaitu ketika harga domestik dan komsumsi meningkat maka volume impor turut mengalami peningkatan, sedangkan nilai tukar rupiah berpengaruh negatif signifikan terhadap volume impor yaitu setiap terjadi kenaikan nilai tukar rupiah maka volume impor menurun. Produksi dan harga impor berpengaruh negatif tidak signifikan terhadap volume impor. Variabel yang berpengaruh signifikan terhadap volume ekspor yaitu nilai tukar rupiah. Nilai tukar rupiah yang terapresiasi akan menyebabkan volume ekspor menurun dikarenakan harga jual di pasar dunia semakin tinggi. Harga ekspor dan GDP per kapita dunia berpengaruh positif, sedangkan harga domestik dan produksi berpengaruh negatif, namun keempat variabel tersebut tidak berpengaruh signifikan terhadap volume ekspor. Variabel-variabel dalam model ekspor belum mampu menjelaskan ekspor bawang merah dengan baik dikarenakan hanya menjelaskan model tersebut sebesar 45%.
Co-Authors Andri Suryadi Prasetya Ar Raihan Suti Nasution Atika Hidayati Binaria Sinaga Diah Ramadhani Sigalingging Dian Pebriyani Dian Permata Sari Br Surbakti Elfira Rahmadani Emalisa Emalisa Endang Rizkinawaty Sembiring Hasman Hasyim Henny Crosita Limbong Isfenti Sadalia Kellin Tarigan Lovina Ginting Maimuddin Noor Meilita Tryana Sembiring Muhammad Ari Irawan Muhammad Jufri Nazaruddin Nazaruddin Rahmanta Rahmanta Ginting Safrizal Safrizal Salmiah Salmiah Satia Negara Lubis Seli Venny Intan Silvia Febrina Lubis Sinar Indra Kesuma Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Syafrizal Helmi Situmorang Tasha Ningtyas Suri Tavi Supriana Tavi Supriana Thomson Sebayang Yessi Claudia Sianipar