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All Journal Local Wisdom : Jurnal Ilmiah Kajian Kearifan Lokal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen El-Aswaq e_Jurnal Ilmiah Riset Akuntansi E-JRM
Hariri Hariri
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : E-JRM

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PENGARUH PERSEPSI HARGA, KUALITAS DAN PEMASARAN VIA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOSTER TEA Fahrurrozi Rahman; Hariri Hariri
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Juni 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This research was aimed to investigate the influence of online marketing and perception of the price to the decision of the purchase of "three second" products in  students of the faculty the economic 2013-2015 UNISMA .The population of this research is all students of the faculty the economic 2013-2015 UNISMA. Sample taken by using the method accidental sampling in order to obtain 94 of respondents who qualified in the sample .This research using the primary data and and multiple regression analysis method.The result of this research shows that the variable of online marketing has positive and insignificant effect to the decision of the purchase , the  variable price of perception has  negative and significant effect to the decision of the purchase .Simultaneously variable marketing online , and perception of the price have significant influence to the decision of the purchase .Keywords: Perception Of The Price, Quality, Online Marketing, Decision Of The Purchase.
Co-Authors Achmad Husni Mubaroq Afda Maulidiyah Aminatur Rifqiah Anik Malikah Ayub Wijayati Sapta Pradana Basalamah, Muhammad Ridwan Chadinamin Fadhilatil Maula Cholifatus Zahro Desi Puji Astuti Dini Ariani Putri Dwiyani Sudaryanti Eva Lailan Rahmania Syefiada Fahrurrozi Rahman Fatima Tuzaroh Fitri Andarin Hanafi Hanafi Ilham Riza Baihaqi Istiqomah Nur Frida Junaidi Junaidi Junaidi Junaidi Kholifah Sabilisa Khusnul Khowatim M. Cholid Mawardi Maslichah, Maslichah Moh Adieb Ainur Rohim Moh. Amin Muhammad Aditya Kurniawan Novitasari Novitasari Nur Aini Eka Putri Nur Diana Nur Diana Pricillia Pratma Antika Randa Randa Rika Noviana Ririn Fauziya Ilmi Rizkiyatul Awalin Sabilla Tian Safitri Safitri Yustisianingsih Seny Tiara Sri Luki Widjajanti SRI RAHAYU Tasya Hutriani Via Sesaria Adyagarini Widya Dwi Mardiana Yayang Perdania Putri Yoga Eka Prasetya Yulia Rahma Denita Ziadatul Inshiroh