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All Journal Nomosleca REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Brand Communication Jurnal Karya untuk Masyarakat (JKuM)
Muhammad Fadeli
Universitas Bhayangkara surabaya
Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Digital Marketing : The Solution of Omah Japo to Survive in Pandemic Covid-19 Muhammad Fadeli
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.7173

Abstract

The pandemic resulted in a decline in MSME turnover by up to 75%, dueto government restrictions through PSBB and PPKM. Through digital marketing, business actors can promote their products, interact with users, and even transact directly. The challenge for MSMEs is a digital marketing strategy; create image content, create video content, and advertise such content through social media. The purpose of the study was to determine the role of digital marketing in maintaining a business. The research approach is a qualitative descriptive naturalistic involving the most of business informants Omah Japo. Data collection techniques were carried out through observation and interviews. The results showed that Omah Japo's digital marketing was social media Facebook, Instagram, and WhatsApp groups. Through these three media, it is an oven that Omah Japo is able to maintain consumer interest with stable sales figures.Keywords: Digital Marketing, Covid-19, Omah Japo
Workshop For Civil Servants Desa Duyung And Desa Grogol To Realize Digital Archive Management System Fierda Nurany; Bagus Ananda Kurniawan; Muhammad Fadeli; Laili Dwi Agustina; Safira Firdaus
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 4, No 2 (2023): REKA ELKOMIKA
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v4i2.132-140

Abstract

The objectives of this study are to analyze and examine the governance of village digital archives in the modernization era. The community service team from UBHARA has conducted digital archive development in Duyung Village and Grogol Village, aiming at facilitating easy public access to the existing government services. The community service methodwas in form of offline activities starting from preparation, coordination, implementation and evaluation. The results of the activity showed that the UBHARA community service team has successfully developed Google Form and Bit.ly for the Application for Making Letters in Duyung Village and Grogol Village Population Data. Thus, this demonstrates the importance ofgood understanding of digital archive management by utilizing the appropriate tools to enhance the efficiency of village archive management.
DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19 Nadya Sawitri; Tira Fitriawardhani; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.74

Abstract

At the end of 2019 a new type of virus called covid-19 emerged which spread throughout the country including Indonesia. Lots of people have been affected by the covid-19 pandemic, one of the companies that has been affected is the Brilliant English Course, many activities have had to be changed due to the covid-19 pandemic, one of which is digital marketing activities. The purpose of this study is to find out how digital marketing activities are carried out by the Brilliant English Course (KampungEnglish Pare, Kediri) in the era of the Covid-19 pandemic by utilizing social media. This study uses a qualitative descriptive research method in which the data is collected by interviewing informants and observing. The subject of this research is the Brand Ambassador Brilliant English Course and the object of this research is the Digital Marketing Brilliant English Course. The results of this study are that Digital Marketing implemented by Brilliant English Course aims to promote which in carrying out digital marketing Brilliant English Course is based on indicators, namely cost/transaction, incentive program, site design, interactive, Brilliant English Course has also succeeded in increasing the number of members.
Analisis Foto Tari Remo Di Media Sosial Instagram @surabaya Melalui Metode EDFAT (entire, detail, frame, angle, time) Doni Sarjono; Muhammad Fadeli; Julyanto Ekantoro
Brand Communication Vol. 3 No. 2 (2024): Manusia Digital Dalam Tatanan Masyarakat Era Informasi Baru/New Information Era
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the advent of digital technology, the dissemination of information has accelerated, particularly through various types of photo media such as brochures, magazines, and newspapers. In the media industry, photojournalism, which uses visual images to quickly convey events, is highly significant. Photography is an effective tool for communication and documentation. With pioneers like Alex Mendur, photojournalism has a long history in Indonesia and around the world. The EDFAT method (Entire, Detail, Frame, Angle, and Time) was introduced by the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. To obtain complete and informative images, EDFAT helps photographers optimize essential shooting elements. Using the EDFAT method, this research aims to analyze photos of the Remo dance posted on the Instagram account @surabaya. The research method employed is descriptive qualitative. The analysis results show that the images have consistency in aspects such as the entire scene, details, framing, angles, and timing. While various perspectives such as eye level, high shot, and long shot are used to provide visual variety, the frame analysis shows good photo composition with an emphasis on the dancer as the main subject. These photos were taken during the day with the best natural lighting. Thus, the EDFAT method greatly aids photographers in creating comprehensive and engaging journalistic photos.
Pemberdayaan Masyarakat Pra Lansia dan Lansia di Desa Kepuh Kemiri Kecamatan Tulangan Sidoarjo Muhammad Fadeli; Musahadah -; Tri Prasetijowati; Fierda Nurany; Tira Fitriawardhani; Bagus Ananda K; M. Hilmi Azis
Jurnal Karya untuk Masyarakat (JKuM) Vol 5, No 2 (2024): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jkum.v5i2.1166

Abstract

Karena penurunan kapasitas intrinsik dan fungsional dan resiko mengalami keterbatasan, masalah kesehatan yang lebih sering muncul dengan bertambahnya usia. Oleh karena itu diperlukan pemberdayaan potensi lansia untuk beraktivitas dan lebih produktif. Kondisi pra lansia dan lansia di desa Kepuh Kemiri Tulangan belum memiliki potensi yang dapat menunjang produktif. Melalui pelatihan budidaya dan pengolahan kelor serta literasi digital diharapan mampu secara mandiri mengolah kelor untuk kebutuhan pemenuhan nutrisi serta mampu menjual produk-produk kelor melalui internet Keberlanjutan program ini adalah terbentuknya taman lansia tempat bertemunya para lansia untuk usaha produktif. Melalui pemberdayaan masyarakat oleh tim pemberdaya Fisip Ubhara Surabaya mampu memberikan peluang kemandirian masyarakat lanjut usia di Desa Kepuh Kemiri Tulangan – Sidoarjo. ABSTRACT Due to decreased intrinsic and functional capacity and the risk of experiencing limitations, health problems are more common with increasing age. Therefore, it is important to allow parents to be more active and productive. The condition of the pre-elderly and elderly in Kepuh Kemiri Tulangan village does not yet have the potential to support productivity. Through training in cultivating and processing moringa as well as digital literacyIt is hoped that they will be able to process moringa for nutritional purposes on their own and sell moringa products online. The continuation of this program is the formation of an elderly park where the elderly can meet for productive businesses. Through community empowerment by the Fisip Ubhara Surabaya empowerment team, it was able to provide opportunities for independence for the elderly community in Kepuh Kemiri Tulangan Village – Sidoarjo.
Co-Authors Bagus Ananda K Bagus Ananda Kurniawan Doni Sarjono Fierda Nurany Julyanto Ekantoro Laili Dwi Agustina M. Hilmi Azis Musahadah - Nadya Sawitri Safira Firdaus Tira Fitriawardhani Tri Prasetijowati