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Djoko Setyabudi
Program Studi S1 Ilmu Komunikasi
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¬¬Pengaruh Terpaan Berita Kebocoran Data Pengguna Tokopedia dan Terpaan E-Word of Mouth Terhadap Citra Tokopedia Abigail Betsy Eliasta Roos; Djoko Setyabudi; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In early March 2020, there was a leak of data on Tokopedia users, with 91 million Tokopedia user data leaked and traded on the Dark Web. User data is sold for 5,000 US dollars (amounting to Rp74 million). The Tokopedia data leak event had a big impact on consumers whose data had been leaked to the dark web site. Successfully collected customer data includes names, e-mails, and passwords in one database. This news can have a big effect on consumer attitudes towards Tokopedia. Various responses from the public regarding the leakage of Tokopedia user data are quite large on social media. One of them social media is twitter. This study aims to determine the effect of news exposure of Tokopedia users' data leakage and word of mouth on the Tokopedia image. The theory used in this research is Uses and Effect Theory. To determine the sample, this study uses a non-probability sampling technique. The number of samples studied was 50 people with male / female characteristics, aged 18-40 years, in Indonesia and had received news of data leakage from Tokopedia users. The results showed that Tokopedia user data leakage exposure to Tokopedia's image had a significance value of 0.220 which means there is no significant relationship. Furthermore, e-word of mouth exposure with Tokopedia image has a significance value of 0.381 which means there is no significant relationship.
Hubungan Antara Iklan Shopee di Televisi dan Daya Tarik Brand Ambassador Shopee Terhadap Minat Unduh Aplikasi Shopee Petrus Orseola Rosarianto; Djoko Setyabudi
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to determine the relationship between Shopee television ads exposure and Shopee brand ambassador attractiveness with download interest of Shopee application. It is hoped that the implementation of this research will be beneficial for the development of communication study both theoretically and practically. This study will use elaboration likelihood model theory and cognitive communication theory to examine relationship between advertisement exposure and brand ambassador to the shopee application download interest. As practical matter, it is hoped that this research can be a suggestion in preparing a marketing communication plans for e-commerce. For further research, researcher suggest examining using integrated marketing approach to find out the most effective marketing communication strategies in this digital age.
Efek Menonton Tayangan Video Ciri – Ciri Berita Hoaks Terhadap Tingkat Pengetahuan Remaja Tentang Berita Hoaks Mahardika Indra Pratama; Djoko Setyabudi
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

News hoax is news that contains the meaning of a lie or the news is not sourced. Online media portals that have arisen in pursuit of speed and profit news, do not care about the authenticity of the data and news sources. Data from the Ministry of Communication and Information stated that in January 2019 more than 70 hoax news issues were detected. This number beats the total number of a hoax that occurred during 2018. The number of hoax news during 2018 was only around 60 issues. So with this case prevention needs to be held so that news hoax is not widespread and many people are more critical in choosing information.This study aims to determine the effect of the use of video media on the level of knowledge of hoax news on teenagers. This type of research is an experiment and then involved teen participants aged 18-21 years in Semarang. The study participants numbered 60 people who were then given a questionnaire conducted twice, namely pretest and posttest. Analysis of data using the T-test. Based on the results of the t-test it was known that the average pretest of the experimental group was 61.50 then after the treatment of video screening and the results of the post-test were 88.97 increasing to 27.79. Furthermore, based on the hypothesis test, it shows a sig value of 0,000 <0.05 so that it can be stated that there is a significant increase in the score of the experimental group or that is treated by a video show. In conclusion, the use of video media has the effect of increasing adolescent knowledge about news hooks.
The Influence of the Level of Popularity of Influencer, the Preference of Message Disclosure, and the Consumer Skepticism of Advertising on the Purchase Intention of Somethinc Kanaya Az Zahrah; Tandiyo Pradekso; Djoko Setyabudi
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Somethinc uses various influencers with different levels of popularity namely mega, macro, micro, and nano to promote their products. The existence of influencers makes a lot of sponsored content spread on Instagram. However, this has many pros and cons because a lot of content does not use the “Paid Partnership with” feature. This kind of advertising model can also make consumers become defensive and lead to skepticism because there is no transparency about the persuasive nature of the content that influencers share. From late 2020 to early 2021, several national surveys showed that Somethinc was not consumers’ first choice when buying beauty products. The theory used in this study is the Source of Attractiveness Model and the Persuasion Knowledge Model, with the sampling technique of non-probability sampling. The sample consists of 100 people with female characteristics, aged 18-35, who have seen sponsored content by Somethinc’s influencers. The results of the first hypothesis test using a simple regression technique show that there is no influence on the level of popularity of influencers on purchase intention of Somethinc with a significance value of (0.931). The results of the second hypothesis test using multiple regression techniques show that there is no influence on the preference of message disclosure and the consumer skepticism of Advertising on Somethinc's purchase intention with a significance value (0.098).
Terpaan YouTube Series dan Persepsi Pemasaran Interaktif di Twitter terhadap Keputusan Pembelian Layanan Subscriptions Video on Demand (SVOD) Netflix Yuan Stephanie; Djoko Setyabudi; Tandiyo Pradekso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Although Netflix has become a pioneer of SVOD services in Indonesia, a report released by Media Partners Asia (MPA) as of January 2021 shows Netflix in fourth position with a total of 850,000 subscribers after Disney+ Hostar, Viu, and Vidio. This study aims to determine the influence of YouTube series “Pensi Netflix” exposure and the perception of interactive marketing on Twitter towards purchase decision of Netflix's subscriptions video-on-demand (SVOD) service. The sampling technique used in this research is non-probability sampling with accidental sampling technique. The theory used is Cognitive Response Theory and Elaboration Likelihood Model. The results of hypothesis testing using simple linear regression analysis show that the research is not significant or there is no influence between the X1 variable (YouTube series exposure) on Y (purchase decision) with a significance value of 0.155. Then, based on the results of the H2 test using simple linear regression analysis, a significance value of 0.135 was obtained, which means that it is not significant between the variables X2 (perception of interactive marketing) and Y (purchase decisions).
Produksi Program Acara “Berkah Islami” di Kompas TV Jawa Tengah (Marketing dan Sponsorship) Abimanyu Ramadhan P; Djoko Setyabudi
Interaksi Online Vol 8, No 1: Januari 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Television is one of mainstream media which still be the main source of information for a lot of people. As a media which still have a lot of interest in society, competition between tv station to make a good program and having a big rate is still goin on until today. One of the way is by making an islamic program. Berkah Islami is an islamic program which talking about etiqutte and manners in islam, which delivered as an friendly an fun program. Along with it’s talkshow, Berkah Islami also include drama comedy that talks about it’s main discussion in every episode. Airing in Kompas TV Jawa Tengah, Berkah Islami is aired weekly every Sunday, at 05.00WB. In this program which on air since 1st September 2019 until 24th November 2019, from it’s marketing strategy, Berkah Islami is known by 95% post survey’s respondend, and also sponsored by 5 different company with a value of Rp. 6.925.00,-
Hubungan Terpaan Informasi Promosi Penjualan Dan Citra Merek Wuling Motor Terhadap Minat Beli Konsumen Daffa Argy Pradiptha; Djoko Setyabudi
Interaksi Online Vol 8, No 4: Oktober 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The automotive industry in Indonesia is very diverse, but currently dominated by industries from Japan, one of the best-selling sales is Toyota. This Japanese brand is very popular with Indonesian people. The community chooses four-wheeled vehicles that are functional, of good quality and of course at a friendly price. This automotive manufacturer from Japan has dominated the Indonesian automotive market for a long time. Wuling motors from China began to enter the Indonesian market three years ago. With the habits and beliefs of most Indonesian people choose a vehicle from Japan whether the Chinese manufacturer is able to compete or not. Therefore the researcher wants to find out whether promotion and brand image can influence buying interest. The purpose of this study is to find out the relationship between sales promotion and Wuling Motors brand image to consumer buying interest. The theory used by the writer is Cognitive Response Theory and Information Theory. This research is a quantitative research with explanatory type. This study uses non probability sampling techniques. With a total sample of 61 people aged 12 - 65 years from Instagram WulingMotorsId.Based on hypothesis testing conducted using Kendall's Tau-b correlation analysis, it shows that; First, there is a positive relationship between exposure to sales promotion information with consumer buying interest with a significance value of 0,000 and a correlation coefficient of 0.387. The higher the exposure to sales promotion information, the higher consumer buying interest, and vice versa. Second, there is a positive relationship between Wuling Motors brand image variables with consumer buying interest with a significance value of 0.031 and a correlation coefficient of 0.220. The higher the Wuling Motors brand image, the higher consumer buying interest, and vice versa.
PENGARUH TERPAAN INFORMASI BAHAYA MEROKOK PADA BUNGKUS ROKOK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ROKOK Gerald Waisaka Ginubahyang S P; Djoko Setyabudi
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the effect of information on the dangers of smoking on cigarette packets and perceptions of the decision to purchase cigarette products. The population of this study are active smokers, aged 18-40 years, and live in Semarang. The theory used are the Cognitive Response Theory and the Transaction Utility Theory. The sampling technique used non-probability sampling technique with a total sample 100 respondents. Data analysis for the hypothesis used simple linear regression analysis. Data processing uses the Statistical Package for Social Science (SPSS) Version 16.0. The results of the hyphotesis showed that the respondents have high product purchasing decisions. The significance value for the information on the dangers of smoking on cigarette packs variable (X1), and the price perception variable (X2) which is 0,866 and 0,594, which means that there is no influence on the decision to buy cigarette products (Y). So, the researcher suggests to the government that the policy of warning information on the dangers of smoking on cigarette packs and the increase in cigarette excise is deemed ineffective in controlling cigarette purchasing decisions. In the next studies, it is suggested to use other factors that can influence the purchase of cigarette products.
Terpaan Berita Tentang Gangguan Jaringan IndiHome dan Brand Image di Twitter Terhadap Tingkat Kepercayaan Konsumen Mengenai Layanan IndiHome Georgina Inessa Zephira; Djoko Setyabudi; Muchamad Yuliyanto
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The arrival of the Covid-19 pandemic has had a negative impact on society in various fields, but not for the digital service industry. During the pandemic, all residents are urged by the government to reduce all activities outside home, including work and study purposes. The term Work From Home (WFH) is often mentioned in the news and among the public. During the Work From Home era, the need for digital services such as wi-fi increased. However, IndiHome unfortunately experiences network disruptions for several times within a certain period of time wich provokes negative comments and complaints from consumers on Twitter. This study was conducted with the aim of knowing how much influence the news exposure about IndiHome’s network disruptions and brand image on Twitter had on the level of consumer’s confidence in IndiHome’s services. When the need for internet is increasing rapidly. The theory used in this research is New Media Theory and e-Word of Mouth Theory with a non-probability sampling technique, a sample of 100 people, male and female, aged 16-64 years and have been exposed to the news about IndiHome’s network disruptions during the pandemic. The test for both hypothesis show that there is an influence between news exposure about IndiHome’s network disruption and brand image on Twitter on the level of consumer’s confidence in IndiHome’s services with a significance value of 0,000.
Terpaan Informasi Pinjaman Online di Media Online dan Terpaan E-WOM di Grup Facebook Pinjaman Online dengan Tingkat Pengetahuan Masyarakat dalam Penggunaan Pinjaman Online Arfian Muhammad Hakim; Djoko Setyabudi
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Fintech lending in Indonesia is one of the innovations in financial products and services that has been present in the past 5 years in Indonesia to provide assistance in accessing consumer consumptive funds via smartphones. However, the use of fintech lending that are not balanced with sufficient knowledge in the use of fintech lending causes new problems to form due to user misunderstandings which lead to a high risk of using them to cause casualties. Several ways to increase public knowledge are through online loan information in online media and discussions in the online loan facebook group. This also relates to the habits of Indonesian people who seek information on financial products and services using the Internet. This study aims to see whether there is a relationship between exposure to online loan information and E-WOM in the online loan Facebook group and the level of public knowledge in the use of fintech lending. This research is a quantitative type. The sample in this study were 100 people with the criteria of men or women aged 19-34 years, had seen / read online loan information in online media in the last month, and had read / been active in discussions on online loan facebook groups in the last month. Based on the research results, the variables of information exposure and e-wom exposure have a significant relationship to the level of public knowledge in the use of fintech lending. This is obtained from the results of the significance test of the two hypotheses carried out . In addition, the two independent variables also have a positive relationship with the variable the higher the community is exposed to information / exposure to e-wom, the higher the level of knowledge. However, although the relationship between the two independent variables and the variable can be said to be positive and significant, the two independent variables have a weak closeness to the variable assessed from the values shown.
Co-Authors Abigail Betsy Eliasta Roos Abimanyu Ramadhan P Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahdani Gita Sadida Aike Ingget Pratiwi Aldedinda Auliantio Anggun Puspa Regita Arfian Muhammad Hakim Arma Ngabeti Brigitta Dwi Liusditari Daffa Argy Pradiptha Gabby Aurelia Georgina Inessa Zephira Gerald Waisaka Ginubahyang S P Hedi Pudjo Santosa Inayah Setia Azzahra Joyo Nur Suryanto Gono Kanaya Az Zahrah Mahardika Indra Pratama Muchamad Yuliyanto Nabilah Amarilys Nadin Khairun Nisa Naomi Feby Yolanda Br Saragih Neysa Harwina Putri Nurist Surayya Ulfa Petrus Orseola Rosarianto Primada Qurrota Ayun Putri Febrianti Rosanna Fadiya S. Rouli Manalu Sofianisa Rahmawati Sunarto Sunarto Susi Santiaji Tandiyo Pradekso Vidiana Girinda Wardani Yanuar Luqman Yuan Stephanie