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Yasir "
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FENOMENA KOMUNIKASI VIDGRAM PADA KOMUNITAS @PKUVIDGRAM Annisa Fitriani; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The phenomenon of vidgram was present at a time when a group of young Indonesians who were literate with technology, using Instagram as a new means of entertainment for the Indonesian people. This study aims to determine the motives, meaning and communication experience of community members @pkuvidgram in uploading vidgram in Instagram.A method of this research is qualitative methods with the presentation of data analysis descriptively and using phenomenology theory Alfred Schutz. The subject of research is determined by purposive technique consisting of 6 informants from community member @ pkuvidgram. Data collection techniques include observation, interviews and documentation. Data analysis techniques using interactive data models Miles and Huberman. While the technique of examining the validity of data include triangulation and reference adequacy.The results of this study indicate that the past motives of informants in uploading vidgram is a hobby watching comedy and interest in multimedia. The future motive of the informant is to entertain others, want to convey messages, want to add followers, want to get lots of friends and want to get endorse. The meaning of vidgram upload activity for informants is vidgram as a medium to entertain, vidgram as a medium of self expression, and vidgram as additional income. The pleasant communication experience experienced by the informant is in the form of winning the race, gaining popularity, earning many endorse, following community event, and reposted back by @indovidgram account. While the unpleasant experience of being considered weird by friends, getting negative comments, expelled by security guards, ideas taken by others, and error devices.Keywords: communication phenomena, vidgram, @pkuvidgram community
STRATEGI KOMUNIKASI PARIWISATA BERBASIS MASYARAKAT SEBAGAI UPAYA PENGEMBANGAN OBJEK WISATA BUDAYA DI DESA KOTO SENTAJO Amelia Sukma Dewi; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This Community Based Tourism (CBT)-based tourism communication strategy involves local communities in the process of developing and promoting cultural tourism objects in Koto Sentajo Village. Local communities have an active role in tourism development. The local community uses a strategy by involving stakeholders in the development of cultural tourism objects in the village of Koto Sentajo, namely the government, academics, business actors, and the community and the media. Each stakeholder has its own role in tourism development. This study aims to find out how the community-based tourism communication strategy in developing cultural tourism objects in Koto Sentajo Village. This study uses a qualitative descriptive method. The determination of informants using purposive techniques. So that 10 informants were found. The data collection techniques in this study are observation, documentation, and interviews. While the technique of checking the validity of the data in this study is the technique of triangulation and member check. The data obtained were analyzed by reducing the data, presenting the data and drawing conclusions. The results of this study indicate that a community-based tourism communication strategy in developing cultural tourism objects in the village of Koto Sentajo can provide benefits to the village and can increase income in the village. The strategy carried out by the local community will later help in the welfare of the community and provide opportunities for local people in job opportunities. This community based tourism can provide opportunities for local communities in developing tourism where the local community will directly manage the tourism with the help of stakeholders who have helped Koto Sentajo Village to become a tourist village. The community and village government develop a communication strategy with five stakeholders, namely the government, universities, business people, the community and the mass media. The communication strategy developed by the community and village administration and stakeholders consists of planning, management and evaluation. In this communication strategy, stakeholders who assist in the development of the Koto Sentajo Tourism Village have their respective roles. Community strategies in establishing relationships with stakeholders will later have an effect on increasing tourists and tourism development. Through this community-based tourism strategy, the development of the Koto Sentajo cultural tourism object is running smoothly.
REPRESENTASI BRAND IDENTITY TOYOTA DALAM WEBSERIES MENGAKHIRI CINTA DALAM 3 EPISODE SEBAGAI MEDIA PEMASARAN Afra Dhea Kinandani; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT In this modern days, Internet has melted into a part of society. The significant role of internet in the business world helped change the marketing concept done by companies. The Toyota brand as a famous Japanese automotive brand, act as a sponsor for the production of “Mengakhiri Cinta Dalam 3 Episode” web series by Cerita Films. The promotion for a new variant of Yaris manufactured by Toyota called New Yaris, is the expected outcome why Web Series is chosen as the media of promotion. Yaris is universally known as a nimbler version of vehicle manufactured by Toyota, portrayed as a vehicle owned by youngsters lived in the urban area. The slender design is created with the intention to adapt into the cramped and full-of-traffic urban area. The purpose of this research is to determine the symbol, index, and sign used as representation of Toyota’s brand identity shown in “Mengakhiri Cinta dalam 3 Episode” webseries. This study uses a qualitative research method of literature by analyzing web series and comparing with journals or other similar research. Data collection techniques consist of observation and literature study. While the data analysis technique used semiotic analysis of Charles Sanders Pierce. The results of this study show that Toyota in Brand as Product is represented by a sign or representation based on what is shown directly in this web series which has 4 episodes (audio and visual captured by the audience's five senses), where this film uses a lot of long shots and close ups. ; Brand as Organization is represented by organizational attributes, indicated by displaying the superior features of the Toyota New Yaris; Brand as is represented by the object through the New Yaris car used by Satrio which is bright yellow and several other Toyota cars which are the black or silver background; Brand as Symbol is represented by the interpreter through the characters that are brought and built in Satrio and Ayu, representing the work of urban youth and their characters who want to be fast and comfortable. Keywords: brand identity, promotion, representation, webseries
Co-Authors Abd Basir Afra Dhea Kinandani Agus Rio Candra Al Imami " Amelia Sukma Dewi Annisa Fitriani Atika Windi Astuti Dedi Samsuddin Efan Saputra Dewi Afrilina Dian Anggreaini Dina Pitria Dio Prathama Ema Sularsih Erwind Saputra Ika Nurjanah Indra Mulia Perjhaya Irvan Ayubi Kenna Putri Nasution Khairunnas " Muhammad Hadli Muhammad Resfi Hambali Muhammad Trisna Hadikurnia Nabila Ardillah Nadia Zhelvya Natya Wulandari Netri Falariza Nick Diocto Novika Ranti Rahmad Rival Hariyadi Rahmita Dewi Refza Munami Ricko Afaldi Putra Rindu Rahmadini Silmi Kaffah Silvia Ardianata Sindi Faradilla Tondi Hariara Pane Ulandari Erisa Wawan Gunawan Wawan Gunawan Widya Tri Andhini Yoppi Kristianto Zulfandi "