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ANALISIS EFISIENSI PRODUKSI DAN PENGELOLAAN LIMBAH PADA PABRIK SEPATU: STUDI KASUS DI JL. BROMO KOTA MEDAN, SUMATERA UTARA Ayunda Syapa Azra; Dina Wenika; Muhammad Zieo Addefrid Putra; Zainarti Zainarti
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1780

Abstract

This research aims to analyze production efficiency and waste management in a shoe factory located on Jl. Bromo. A case study approach is used to explore the production process and the waste management strategies implemented. Data was collected through direct observation, interviews with management, and analysis of related documents. The research results showed that the factory had several inefficiencies in the production chain, which resulted in wastage of raw materials and energy. In addition, the existing waste management system does not fully meet applicable environmental standards, especially in terms of hazardous waste processing. Based on these findings, it is recommended that factories make improvements to production technology and improve waste management practices through implementing the 3R (reduce, reuse, recycle) system. Implementation of this strategy is expected to increase operational efficiency and environmental sustainability.
ANALISIS STRATEGI MARKETING MEDIA SOSIAL TERHADAP MINUMAN KESAYANGAN CABANG LAU DENDANG KEC PERCUT SEI TUAN SUMATERA UTARA Padila Putri; Siska Aliya Damayanti; Yogi Agung Pradana; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.1769

Abstract

Marketing via social media is a form of digital marketing strategy where business people use social media and websites to promote their business, products or services. This research aims to find out whether the beloved beverage business uses social media marketing strategies in carrying out promotions. The method used in this research is qualitative with an interview method, namely a direct interview technique with a respondent using several questions. The results of this research show that the Lau Dendang Branch of Favorite Drinks uses social media marketing strategy techniques to attract customers by sharing promotions via their social media. This shows that promotion through social media is very effective.