Claim Missing Document
Check
Articles

Found 13 Documents
Search
Journal : JWM (JURNAL WAWASAN MANAJEMEN)

DUCK (Anas platyrhincos Borneo) CULTIVATION IN HULU SUNGAI UTARA SOUTH KALIMANTAN (OVERVIEW OF MARKET, HUMAN RESOURCES AND FINANCING) Muhammad Riza Firdaus; Ade Adriani; A. Yunani; Akhid Yulianto; Antonius G.S; Syahrituah S
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 1 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.677 KB) | DOI: 10.20527/jwm.v1i1.13

Abstract

Given Alabio ducks ( Anas platyrinchos Borneo ) is a commodity that can be developed on wetlands , the study aims to illustrate the potential and development of duck farms that can be relied upon by the provincial government in making policies for the advancement of this duck commodities , especially in the aspect of markets , human resources , and financial aspects . These three aspects have been given the results of several previous studies that the three aspects mentioned this is still an issue in the development of duck and production results . Hulu Sungai Utara as duck production centers serve as a test site . Qualitative analysis of the domain and toksonomi method used as a tool in analyzing the data of this study . The results show : First , aspects of financing shows that the business is viable and profitable , especially on a large scale . Second , the market requires a lot of innovation in creating related products. Third , explain aspects of human resource regeneration is still a problem and also the managerial constraints such as planning , standardization and quality in all phases .
Analisis Penerapan Relationship Maintenance Strategy Melalui Penggunaan Media Sosial (Studi Pada Twitter Perbankan di Indonesia) Rahmatul Jannatin Naimah; M. Riza Firdaus; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 2 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.461 KB) | DOI: 10.20527/jwm.v1i2.16

Abstract

Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unfortunately, the trend of using social media as Relationship Maintenance Strategy (RMS) for the banking industry is not supported by adequate research in the realm of marketing public relation science. Positivity, openness, task sharing, networking, access, and assurance are six dimensions that can be used to measure the application of RMS through twitter. Thus, this research aims to analyze whether there are differences in the implementation of RMS in the Indonesia Banking Industry through content analysis of its official twitter. The banks that will be further investigated are the three top banks belonging to Indonesia Bank Loyalty Index (IBLI) and Most Followed Bank (MFB). Research findings resulted Banks belonging to IBLI and MFB group has a different level implementation of RMS through twitter. The overall level of implementation were found in two groups are still very low, especially in the task sharing dimension. IBLI banks more implement the dimension of RMS than MFB bank group. Assurance was most widely used on the two banking groups.
PENGARUH DISPLAY ROKOK TERHADAP UNPLANNED PURCHASE DAN BRAND SWITCHING PADA WARUNG TRADISIONAL Said Muhammad Haidir; Muhammad Riza Firdaus; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 7 No. 1 (2019)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.072 KB) | DOI: 10.20527/jwm.v7i1.70

Abstract

The purpose of this research were to analyze and to find out the effect of cigarette displays to unplanned purchases and brand switching at traditional outlets.This research used Non Probability Sampling and Purposive Sampling technique, with samples of 132 respondents of adult smokers. Totally there were 20 traditional outlets for the location of the research. The instrument of this research was questionnaires and the data were analyzed with Structural Equation ModelAMOS.The first result of this research showed that the cigarette displays had significant effects and positive trends to unplanned purchases. It means that because the cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and they were well arranged, they will encourage unplanned purchases. Another result showed that the cigarette displays did not have effects and negative trends to brand switching, it means that although cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and the cigarettes were well arranged, they did not affect consumers to do brand switching. Thus, brand switching was influenced by other factors.
ANALISIS PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BANK SYARIAH Studi Pada PT. Bank Muamalat Indonesia dan Bank Syariah Mandiri di Banjarmasin Heldalina; Muhammad Riza Firdaus; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 3 (2018)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.565 KB) | DOI: 10.20527/jwm.v6i3.77

Abstract

The aim of this study was to: (1) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost- benefit ratio) which simultaneously influence customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (2) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit) which partially affect customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (3) analyze different levels of customers’ satisfaction (customer satisfaction) between Bank Muamalat Indonesia and Bank Syariah Mandiri (BSM). The population in this study were customers of Bank Muamalat Indonesia and Bank Syariah Mandiri Banjarmasin branch with a of 100 people. The technique used in taking sample was judgmental sampling. Testing the validity of the questionnaire was conducted using Pearson Product Moment, while the reliability test of questionnaire used Cronbach Alpha method. The data analysis was conducted using multiple linear regression and One-way ANOVA. Based on the results of multiple linear regression analysis it showed that the variables of service quality, that were, corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit ratio simultaneously significantly affected customers’ satisfaction. Partially, only four variables that significantly affected, namely convenience, confidence, compliance and cost-benefit, while the corporal variable efficiency, core banking had no significant effect. Based on the analysis of one-way ANOVA it showed that there was no difference in satisfaction between customers of Bank Muamalat Indonesia and Bank Syariah Mandiri.
PENGARUH EFEKTIVITAS OTOMATISASI, SISTEM KONTROL TENAGA PENJUAL DAN KEPUASAN ATAS WILAYAH PENJUALAN TERHADAP KINERJA TENAGA PENJUAL UNTUK MENINGKATKAN EFEKTIVITAS PENJUALAN ORGANISASI ( Studi Pada Perusahaan Distributor Farmasi Kotamadya Banjarmasin ) Yansen Sianturi; Muhammad Riza Firdaus; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 1 (2018)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.95 KB) | DOI: 10.20527/jwm.v6i1.92

Abstract

This study analyzed the effectiveness of automation factors, system control of sales and satisfaction of sales area which affect the sales’ performance to sales’ organization effectiveness (large pharmacy) in Banjarmasin. The sampling technique was divided into three phases, namely stratified, proportional, and purposive sampling. There were 120 subjects involved in the study. They are the head of branch, sales supervisors, sales personnel from pharmaceutical distribution company whose products are categorized as medicinal products and consumer goods. The analysis for the study used Structural Equation Model (SEM) in AMOS 20 program. The results of data analysis shows that the study supports five hypotheses and rejects two other hypotheses. The study also confirms a statistically significant relationship of the effectiveness of automation, system control of sales and satisfaction of sales area to the sales’ performance, as well as significant influence of sales’ performance and system control of sales to the effectiveness of sales’ organization. In addition, it is statistically found that the effectiveness of sales automation and satisfaction of sales area do not affect the sales’ organization effectiveness. The implication of this research to prepare personal in charge as coordinator of sales automation effectiveness and key performance indicator as guidance to measure the control which has been done and the discussion of sales territory alignment between sales supervisor and sales force.
PENGARUH AFTER SALES SERVICE BERBASIS TEKNIS BUDIDAYA AYAM DAN PROGRAM LOYALTY REWARD TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Pakan Ternak di Kalimantan) Sofyan Haris; Muhammad Riza Firdaus; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 3 (2017)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.907 KB) | DOI: 10.20527/jwm.v5i3.101

Abstract

The purpose of this research is to know the effect of afters-sales service based on chicken farming technique (X1) and loyalty reward program (X2) as independent variable to customer satisfaction (Y1) in shaping customer loyalty (Y2) animal feed in Kalimantan as dependent variable. The method used in this research is to collect the data with the questionnaire survey technical to the livestock feed customer in Kalimantan Island. Determination of the research sample using non-probability sampling method of purposive sampling type with the criteria has been purchasing feed for more than 3 years, have felt the benefits of the company and have farm broiler, laying hens, ducks. The measurement of variables using the bipolar adjective scale of perfection of the semantic scale with the two extreme categories "strongly disagree (1)" and "strongly agree (10)". Survey data for variables X1, X2, to Y1 and Y2 are then analyzed by Structural Equation Modeling method using AMOS. The results showed that after-sales service based on chicken farming technique (X1) had significant effect on customer satisfaction (Y1) animal feed. Loyalty reward program (X2) has a significant effect on customer satisfaction (Y1) and has significant effect on customer loyalty (Y2) of animal feed. Similarly, customer satisfaction (Y1) has a significant effect on customer loyalty (Y2) fodder in Kalimantan. The conclusion of this research is that loyalty reward program (X2) has the most dominant influence to increase customer loyalty (Y2), and loyalty reward program (X2) with after sales service based on chicken culture technique (X1) can influence customer satisfaction (Y1) to increase customer loyalty (Y2) fodder in Kalimantan. Suggestion from this research is animal feed company should apply loyalty reward program and after sales service to increase customer loyalty
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT PELABUHAN INDONESIA III (PERSERO) CABANG BANJARMASIN Achmad Zakaria; Muhammad Riza Firdaus
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.393 KB) | DOI: 10.20527/jwm.v5i2.106

Abstract

The purpose of this study was to analyze the quality of service through the variable tangible, responsiveness, reliability, assurance, and empathy, to customer satisfaction PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin. This study is a qualitative study using data from questionnaires completed by a sample of 150 samples of the total number of service users PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin period from January to June 2015. The sampling technique used purposive sampling technique, with testing through Test f, t Test and Test Coefficient of Determination (R2). The results showed that partially and simultaneously, the five dimensions of service quality that is tested through variable tangible, responsiveness, reliability, assurance, and empathy, influence on customer satisfaction PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin with level of significant 5%.
PENGARUH CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION PADA PENGGUNA SMARTPHONE ANDROID ( Studi pada Mahasiswa Politeknik Negeri Banjarmasin) Ronny Mantala; Muhammad Riza Firdaus
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 4 No. 2 (2016)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.625 KB) | DOI: 10.20527/jwm.v4i2.130

Abstract

Android smartphones are the cellular products that currently become phenomenal and popular among students. The customers’ experiences and the influence on the users’ satisfactions are interesting topics to be investigated. This research was conducted to investigate and to analyze the influence of customers’ experience dimensions, such as: users’sensing, feeling, thinking, acting and relation by their satisfaction, both simultaneously and partially on the students of Politeknik Negeri Banjarmasin. Non­probability sampling method was used through purposive method sampling for 60 samples. The hypothesis was tested through doubled linear regression analysis. The first tested hypothesis results were found that the independent­variables of customers’ experience, such as: sensing, feeling, thinking, acting, and relation which directly influenced their satisfaction among students as the users. The second tested hypothesis results showed that only three variables of customer experience (sensing, thinking, and relation) that significantly influenced the customers’satisfaction; furthermore, the feeling and acting variables did not directly influence customers’satisfaction significantly. These results also showed that the relation variable dominantly contributed to customers’ satisfaction partially if this variable was compared with other variables (sensing, feeling, thinking and acting).
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pengunjung Cafe di Banjarbaru) Shary Shartykarini; Muhammad Riza Firdaus; Rusniati
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 4 No. 1 (2016)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (865.264 KB) | DOI: 10.20527/jwm.v4i1.135

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga, kualitas produk, dan kualitas layanan terhadap kepuasaan pengunjung cafe di Banjarbaru. Selain itu juga mengetahui dan menganalisis pengaruh harga, kualitas produk, dan kualitas layanan terhadap loyalitas pelanggan cafe di Banjarbaru. Serta mengetahui dan menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pengunjung cafe di Banjarbaru. Teknik pengambilan sampel menggunakan metode Purposive Sampling, yaitu pengambilan sampel yang berdasarkan pertimbangan tertentu dan harus represen- tative/ mewakili populasi yang akan diteliti, pertimbangan yang digunakan dalam penelitian ini, yaitu sejumlah 126 sampel. Alat analisis yang digunakan adalah Structural Equation Model (SEM) menggunakan program AMOS 22. Hasil penelitian menunjukkan bahwa kualitas produk, dan kualitas layanan berpenga- ruh terhadap kepuasan pengunjung cafe. Sedangkan harga tidak berpengaruh terhadap kepuasan pengunjung. Selanjutnya harga, kualitas produk, dan kualitas layanan berpengaruh terhadap loyalitas pengunjung cafe
ANALISIS PENGARUH BAURAN PEMASARAN STATUS SOSIAL EKONOMI DAN MOTIVASI TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH KULIAH (Studi Pada Lembaga Pendidikan dan Pengembangan Profesi Indonesia (LP3I) Business College – Cabang Banjarmasin) Sis Rahardjo; Muhammad Riza Firdaus
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 1 (2015)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.8 KB) | DOI: 10.20527/jwm.v3i1.156

Abstract

Education is an important factor that played a role in all sectors. Decisions students choose further education after high school, influenced by the marketing mix (program, price, promotion place, process, physical facilities, and people), socio-economic status and motivation. The problem in this research is the extent to which the influence of the marketing mix, socioeconomic status and motivation of the student’s decision to study at the Institute of Education and Professional Development Indonesia (LP3I) Business College - Banjarmasin. The approach in this research is descriptive and quantitative survey supported, are explanatory, where the variable measured with Likert scale. Methods of data collection with a list of questions to 121 respondents in the LP3I–Business College = Banjarmasin. The results showed that there is a positive and significant effect of the marketing mix (product, price, promotion, location, process, people and physical appearance) to motivate students in choosing LP3I Business College Banjarmasin; Marketing mix (product, price, promotion, location, process, people and physical appearance) positive and significant impact on student’s decision in choosing LP3I Business College Banjarmasin; Socio-economic background and significant positive effect on student motivation in choosing LP3I Business College Banjarmasin; Socio-economic background factors positive and significant impact on student’s decision in choosing LP3I Business College Banjarmasin and motivation factor positive and significant impact on student’s decision in choosing LP3I Business College Banjarmasin