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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi JURNAL MANAJEMEN Fokus Ekonomi Jurnal Administrasi dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian kepada Masyarakat SIDOLUHUR PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Bambang Mursito
Universitas Islam Batik Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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KEPUTUSAN PEMBELIAN MEREK SEPEDA POLYGON DITINJAU DARI, GAYA HIDUP SEHAT, KUALITAS PRODUK DAN BRAND IMAGE (STUDI KASUS DI SURAKARTA) Edy Parwanto Wasito Jati; Bambang Mursito; Fithri Setya Marwarti
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4631

Abstract

Keputusan pembelian merupakan langkah atau tahap awal dalam menetukan pengambilan suatu keputusan dimana konsumen benar-benar melakukan pembelian. Beberapa yang menjadi faktor yang mempengaruhi keputusan pembelian diantaranya yaitu, gaya hidup sehat, kualitas produk dan brand image. Telah terjadi penigkatan penjulan sepada pada awal tahun 2020 hingga hampir pertengahan tahun 2021 yang disebabkan meningkatnya permintaan konsumen akan kebutuhan bersepeda dalam menyikapi pola hidup bersih dan sehat (PHBS) di masa Covid-19. Peningkatan tersebut memberikan dampak besar bagi perusahaan sepeda yang mana sangat antusias dan berlomba-lomba dalam memberikan kulaitas produk sepeda terbaiknya mengingat kebutuhan dan keinginan konsumen yang bervariasi. Penelitian ini bertujuan untuk mengetahui gaya hidup sehat, kualitas produk dan brand image terhadap keputusan pembelian sepeda merek polygon di Surakarta. penelitian ini menggukan sampel sebanyak 100 responden dengan menggunakan rumus dari Ferdinand. Teknik analisis data menggunakan analisis regresi linear berganda yang sebeleumnya telah melalui uji asumsi klasik. Hasil uji t menunjukan bahwa gaya hidup sehat berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda merek polygon di Kota Surakarta. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda merek polygon di Kota Surakarta. Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda merek polygon di Kota Surakarta. Hasil Koefisien determinasi menunjukan variabel gaya hidup sehat, kualitas produk dan brand image memiliki pengaruh sebesar 75% terhadap variabel keputusan pembelian sepeda merek polygon di Kota Surakarta. Kata kunci : Gaya Hidup Sehat, Kualitas Produk, Band Image, Keputusan Pembelian Abstract The purchase decision is the first step or stage in determining making a decision where consumers actually make a purchase. Some of the factors that influence purchasing decisions include a healthy lifestyle, product quality and brand image. There has been an increase in bicycle sales in early 2020 until almost mid 2021 due to increasing consumer demand for cycling needs in response to a clean and healthy lifestyle (PHBS) during the Covid-19 period. This increase has had a major impact on bicycle companies, which are very enthusiastic and competing in providing the best quality bicycle products considering the varied needs and desires of consumers. This study aims to determine a healthy lifestyle, product quality and brand image on purchasing decisions for polygon brand bicycles in Surakarta. This study uses a sample of 100 respondents using the formula from Ferdinand. The data analysis technique used multiple linear regression analysis which had previously been through the classical assumption test. The results of the t test show that a healthy lifestyle has a positive and significant effect on purchasing decisions for polygon brand bicycles in Surakarta City. Product quality has a positive and significant effect on purchasing decisions for polygon brand bicycles in Surakarta City. Brand image has a positive and significant effect on purchasing decisions for polygon brand bicycles in the city of Surakarta. The result of the coefficient of determination shows that the variables of a healthy lifestyle, product quality and brand image have an influence of 75% on the variable purchasing decisions of polygon brand bicycles in Surakarta City. Keywords: Healthy Lifestyle, Product Quality, Band Image, Purchase Decision
KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE Jati Prastyo; Bambang Mursito; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1943

Abstract

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p
Co-Authors Ambang Wibana Anggun Firdaus Sayekti Anisah Mukti Utami Bagus Kuncoro Adi Deny Irawan Dimas Ilham Rois Edy Parwanto Wasito Jati Eni Nuryati Fithri Setya Marwarti Fithri Setya Marwati Hanung Thohir Ida Aryati Ida Aryati Diyah Purnomo Intan Lathifah Nurul Khoiriah Istiatin . Istiatin Istiatin Istiqomah Istiqomah Jati Prastyo Joko Siswanto Kartika Hendra Titisari Laila Rohmawati Lailia Rohmawati Punama Siddi Purnama Siddi Ratna Damayanti Sarsono Sarsono Sena Jati Semilir Suhendro Suhendro Suhendro Supawi Pawenang Tri Wahyu Joko Nugroho Yuli Chomsatu Samrotun