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Nina Lelawati
Universitas Muhammadiyah Metro
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Physics

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Journal : Jurnal Manajemen DIVERSIFIKASI

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Analisis Persepsi Masyarakat Terhadap Kinerja Pelayanan Administrasi Pegawai Kantor Desa Kepada Masyarakat (Studi Kasus Di Kantor Desa Sukadana Tengah Kecamatan Sukadana Kabupaten Lampung Timur) Andi Safrizal; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1182

Abstract

Employee performance in providing public services can be seen from several indicators including quality, quantity, timeliness, effectiveness and independence of employees while providing services. The purpose of this study was to analyze the community's perception of the performance of village office employees' administrative services to the community at the Sukadana Tengah Village Office, Sukadana District, East Lampung Regency. The research design is quantitative. The method used is the descriptive analytic method. The object of this research is the quality, quantity, effectiveness, independence and administrative services. This research activity was carried out at the Sukadana Tengah Village Office, Sukadana District, East Lampung Regency. The research population was residents of Central Sukadana Village, Sukadana District, East Lampung Regency with the number of samples taken as many as 96 respondents. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that the quality, effectiveness, work independence had a positive and significant effect on employee administration services, while the quantity of work had no effect on administrative services. Simultaneously quality, quantity, effectiveness, and work independence simultaneously have a significant influence on administrative services. Keywords:​Quality, Quantity, effectiveness, work independence and Administrative Services
Pengaruh Beban Kerja, Stres Kerja, Lingkungan Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada PT Sumber Indah Perkasa Tulang Bawang Kebun Sungai Buaya Estate (SBYE) Wiwin Nurviana; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.1047

Abstract

WiwinNurviana. 2021. “The Effect of Workload, Work Stress, Work Environment and Compensation on Employee Performance at PT. Sumber Indah Perkasa Tulang Bawang Sungai Buaya Estate (SBYE)”. Thesis. Management Studies Program, Faculty of Economics and Business. University of Muhammadiyah Metro. Supervisor (1) H. Suwarto, S.E., M.M. (2) Dr. H. Febriyanto, S.E., M.M. This research was conducted at PT. Sumber Indah Perkasa Tulang Bawang Sungai Buaya Estate (SBYE) is a company engaged in oil palm plantations. Where its operational activities require competent workers, therefore human resource management must also be improved. This research was conducted on employees of PT. Sumber Indah Perkasa Tulang Bawang Sungai Buaya Estate (SBYE). By distributing questionnaires in the form of questions about Workload, Work Stress, Work Environment, and Compensation for Employee Performance. Then processed with SPSS version 21 with the classical assumption test approach with the linearity normality method, homogeneity. This study uses quantitative methods with multiple linear regression analysis, partial test, F test, determination to determine the effect of workload, work stress, work environment and compensation on the performance of employees of. The results of this study indicate that simultaneously workload, work stress, work environment and compensation on employee performance. Research specifically shows that workload has a positive and significant effect, work stress has a positive and significant effect, the work environment has a positive and significant effect, and compensation has a positive and significant effect on employee performance. Keywords: Workload, Work Stress, Work Environment, Compensation, Employee Performance.
Analisis Strategi Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Ria Subur Metro Inge Cicilia Tahara; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 3 (2022): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i3.1217

Abstract

ABSTRAK Inge Cicilia Tahara. 2021. Analisis Strategi Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Ria Subur Metro. Fakultas Ekonomi Dan Bisnis Program Studi S1 Manajemen. Universitas Muhammadiyah Metro. Pembimbing (1) Ratmono, S.E.,M.M Pembimbing (2) Nina lelawati, S.E.,M.M Kata Kunci: Strategi Promosi, Kualitas Pelayanan Keputusan Pembelian Penelitian ini dilatarbelangi oleh penjualan cenderung menurun, strategi promosi yang dilakukan belum optimal dan kualitas pelayanan yang kurang optimal pada toko ria subur kota metro. sehingga, penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas strategi promosi dan kualitas pelayanan terhadap keputusan pembelian pada toko Ria Subur kota metro.Jenis penelitian ini adalah penelitian kuantitatif dengan data yang digunakan adalah data lapangan (field research). Pengumpulan data diperoleh dari hasil kuisioner kepada pelanggan yang datang ke Toko Ria Subur dari tahun 2018 sampai tahun 2020 yang diambil menggunakan rumus dari slovin. Analisa data penelitian dilakukan dengan menggunakan analisis data kuantitatif dengan pengujian persyaratan instrumen, Persyaratan analisis dan hipotesis. Hasil penelitian menunjukkan bahwa bahwa Promosi dan kualitas pelayanan berpengaruh terhadap terhadap keputusan pembelian. Hal tersebut dapat dilihat dari nilai Fhitung (23,284) >Ftabel (3,07) dengan tingkat signifikansi 0,000 < 0,05. Hasil uji koefisien determinasi diperoleh nilai Adjusted RSquare sebesar 0,315 hal ini berarti 31,5% dari variasi variabel dependen yaitu keputusan pembelian. yang dapat dijelaskan oleh variasi variabel independen promosi dan kualitas pelayanan sedangkan sisanya sebesar 68,5% dijelaskan oleh variabel lain yang tidak diteliti pada penelitian ini, seperti harga, citra merek dan sebagainya. ABSTRAK Inge Cicilia Tahara. 2021. Analisis Strategi Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Ria Subur Metro. Fakultas Ekonomi Dan Bisnis Program Studi S1 Manajemen. Universitas Muhammadiyah Metro. Pembimbing (1) Ratmono, S.E.,M.M Pembimbing (2) Nina lelawati, S.E.,M.M Penelitian ini dilatarbelangi oleh penjualan cenderung menurun, strategi promosi yang dilakukan belum optimal dan kualitas pelayanan yang kurang optimal pada toko ria subur kota metro. sehingga, penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas strategi promosi dan kualitas pelayanan terhadap keputusan pembelian pada toko Ria Subur kota metro.Jenis penelitian ini adalah penelitian kuantitatif dengan data yang digunakan adalah data lapangan (field research). Pengumpulan data diperoleh dari hasil kuisioner kepada pelanggan yang datang ke Toko Ria Subur dari tahun 2018 sampai tahun 2020 yang diambil menggunakan rumus dari slovin. Analisa data penelitian dilakukan dengan menggunakan analisis data kuantitatif dengan pengujian persyaratan instrumen, Persyaratan analisis dan hipotesis. Hasil penelitian menunjukkan bahwa bahwa Promosi dan kualitas pelayanan berpengaruh terhadap terhadap keputusan pembelian. Hal tersebut dapat dilihat dari nilai Fhitung (23,284) >Ftabel (3,07) dengan tingkat signifikansi 0,000 < 0,05. Hasil uji koefisien determinasi diperoleh nilai Adjusted RSquare sebesar 0,315 hal ini berarti 31,5% dari variasi variabel dependen yaitu keputusan pembelian. yang dapat dijelaskan oleh variasi variabel independen promosi dan kualitas pelayanan sedangkan sisanya sebesar 68,5% dijelaskan oleh variabel lain yang tidak diteliti pada penelitian ini, seperti harga, citra merek dan sebagainya. ABSTRACT Inge Cicilia Tahara. 2021. Analysis of Promotional Strategies, and Quality of Service on Purchase Decisions at Ria Subur Metro Stores. Faculty of Economics and Business Management S1 Study Program. University of Muhammadiyah Metro. Supervisor (1) Ratmono, S.E.,M.M Supervisor (2) Nina lelawati, S.E.,M.M Keywords: Promotion Strategy, Service Quality Purchase Decision This research is motivated by sales tending to decline, promotional strategies that have been carried out are not optimal and the quality of service is less than optimal at the metro city fun shop. Thus, this study aims to determine how the influence of the quality of promotional strategies and service quality on purchasing decisions at the Ria Subur store in metro city. This type of research is quantitative research with the data used is field data (field research). Data collection was obtained from the results of questionnaires to customers who came to Ria Subur Shop from 2018 to 2020 which were taken using the formula from slovin. Analysis of research data was carried out using quantitative data analysis by testing instrument requirements, analysis requirements and hypotheses. The results showed that promotion and service quality had an effect on purchasing decisions. This can be seen from the value of Fcount (23.284) > Ftable (3.07) with a significance level of 0.000 <0.05. The results of the coefficient of determination test obtained the Adjusted RSquare value of 0.315, this means 31.5% of the variation of the dependent variable, namely purchasing decisions. which can be explained by the variation of the independent variables of promotion and service quality while the remaining 68.5% is explained by other variables not examined in this study, such as price, brand image and so on.ABSTRACT Inge Cicilia Tahara. 2021. Analysis of Promotional Strategies, and Quality of Service on Purchase Decisions at Ria Subur Metro Stores. Faculty of Economics and Business Management S1 Study Program. University of Muhammadiyah Metro. Supervisor (1) Ratmono, S.E.,M.M Supervisor (2) Nina lelawati, S.E.,M.M Keywords: Promotion Strategy, Service Quality Purchase Decision This research is motivated by sales tending to decline, promotional strategies that have been carried out are not optimal and the quality of service is less than optimal at the metro city fun shop. Thus, this study aims to determine how the influence of the quality of promotional strategies and service quality on purchasing decisions at the Ria Subur store in metro city. This type of research is quantitative research with the data used is field data (field research). Data collection was obtained from the results of questionnaires to customers who came to Ria Subur Shop from 2018 to 2020 which were taken using the formula from slovin. Analysis of research data was carried out using quantitative data analysis by testing instrument requirements, analysis requirements and hypotheses. The results showed that promotion and service quality had an effect on purchasing decisions. This can be seen from the value of Fcount (23.284) > Ftable (3.07) with a significance level of 0.000 <0.05. The results of the coefficient of determination test obtained the Adjusted RSquare value of 0.315, this means 31.5% of the variation of the dependent variable, namely purchasing decisions. which can be explained by the variation of the independent variables of promotion and service quality while the remaining 68.5% is explained by other variables not examined in this study, such as price, brand image and so on.
Analisis Pengaruh Pelayanan, Fasilitas Dan Lokasi Terhadap Kepuasan Konsumen Pada Bengkel Mulia Motor Andi Prasetya; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i4.1398

Abstract

Kepuasan atas pelayanan yang diberikan merupakan sesuatu yang dipersepsikan oleh pelanggan. Terkait kondisi pelayanan yang ada di Bengkel Mulia Motor dapat diketahui masih terdapat karyawan yang memberikan pelayanan sekedarnya yang terlihat dari cara mereka menanggapi keluhan dari konsumen yang kurang antusias dan tidak memenuhi semua permintaan konsumen yang menyebabkan konsumen harus mengulang berkali0kali apa yang mereka inginkan. Hal ini menunjukkan kesenjangan antara konsep pelayanan yang seharusnya diberikan penyedia jasa kepada konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan, fasilitas dan lokasi terhadap kepuasan konsumen pada Bengkel Mulia Motor. Desain penelitian adalah penelitian kuantitatif atau penelitian verifikatif. Metode yang digunakan dalam penelitian ini adalah metode explanatory survey. Objek dalam penelitian ini adalah pelayanan, fasilitas, lokasi dan kepuasan konsumen. Kegiatan penelitian ini dilakukan di Bengkel Mulia Motor. Populasi penelitian adalah pelanggan Bengkel Mulia Motor dengan jumlah sampel yang diambil sebanyak 70 responden. Teknik pengumpulan data menggunakan kuisioner. Alat analisis yang digunakan adalah menggunakan analisa kualitas data dan analisis regresi linier berganda dengan program SPSS. Hasil penelitian menunjukkan secara partial pelayanan, fasilitas dan lokasi berpengaruh signifikan terhadap kepuasan konsumen. Secara simultan juga menunjukkan bahwa pelayanan, fasilitas dan lokasi berpengaruh signifikan secara bersama-sama mempunyai pengaruh yang signifikan terhadap kepuasan konsumen. Berdasarkan angka coefisiensi dan nilai thitung maka dapat diketahui bahwa faktor yang paling berpengaruh terhadap kepuasan konsumen adalah fasilitas bengkel. Kata kunci: Pelayanan, Fasilitas, Lokasi, Kepuasan Konsumen.
Pengaruh Customer Online Rating Dan Review Terhadap Keputusan Pembelian Pada Pengguna Marketplace Tokopedia (Studi Kasus PadaMahasiswa Universitas Muhammadiyah Metro) Regiana Marilyn; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1907

Abstract

The author gives the title thesis "The Influence of Online Customer Ratings and Reviews on Purchase Decisions for Tokopedia Marketplace Users, (Case Study on Muhammadiyah Metro University Students). This research was conducted in order to determine the effect of online customer ratings and reviews on purchasing decisions on Tokopedia marketplace users at Muhammadiyah Metro University students. The type of research used is quantitative research with a population of 5,743 students. Sampling technique using Accidental Sampling. Only 98 samples used were in accordance with predetermined criteria. The data used is primary data with the distribution of questionnaires in the form of a list of questions with several alternative answers for respondents. The statistical test used to test the hypothesis was multiple linear regression analysis and was tested using the statistical packages for the social science (SPSS) version 25 program. Based on the results of statistical tests, it shows that online customer ratings and reviews have a positive or significant influence on the purchasing decisions of Tokopedia marketplace users for Muhammadiyah Metro University students. Based on the results of statistical tests, it shows that online customer ratings and reviews have a positive or significant influence on the purchasing decisions of Tokopedia marketplace users for Muhammadiyah Metro University students.
Pengaruh Pendidikan Dan Pelatihan Terhadap Kinerja Karyawan Dengan Reward Sebagai Variabel Moderasi (Studi Kasus Karyawan Pada PT.BPRS Aman Syariah Sekampung) Muhammad Demsi Dupri; Nina Lelawati; Siti Handayani
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2529

Abstract

This study aims to determine and explain the effect of education and training on employee performance by testing the moderating variable at PT BPRS Aman Syariah Sekampung. With the population conducted in the study as many as 36 people. Based on the results of the analysis conducted by researchers, it shows that education has a significant effect on employee performance, resulting in a coefficient of t-count value of (31.777) and a significance value of (0.000), training has no effect and is not significant on employee performance, resulting in a coefficient of t-count value of (-902) and a significance value of (0.373). Then the reward does not moderate the effect of education on employee performance, resulting in a significance value of (0.513). Reward also does not moderate the effect of training on employee performance, resulting in a significance value of (0.707).
Pengaruh Konflik Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan PT. PLN (Persero) UP3 Kota Metro Nina Lelawati; Ana Septiani; Irvan Kurniawan
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2590

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This study aims to analyze the effect of work conflict, workload on employee performance.This type of research is a quantitative study with a population of 63 employees registered atPT. Pln (Persero) Up3 Metro City, only 54 samples used were in accordance withpredetermined criteria. The data used is secondary data distribution of questionnaires in theform of a list of questions with several alternative answers for respondents. The statisticaltest used to test the hypothesis was multiple linear regression analysis and was tested usingthe statistical packages for the social science (SPSS) version 26 program. Based on theresults of statistical tests indicate that Work Conflict, Workload has a positive and significanteffect on employee performance.
Mengembangkan Minat Mahasiswa Untuk Berwirausaha Dengan Faktor E-Commerce Dan Pengetahuan Kewirausahaan Studi Kasus Pada Mahasiswa Manajemen Universitas Muhammadiyah Metro Nina Lelawati; Fitriani Fitriani; Meilis Sartika
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2587

Abstract

Entrepreneurship is an indirect way to overcome poverty. Namely by providing knowledge,skills and fostering entrepreneurial attitudes in job seekers through entrepreneurshipdevelopment. Fostering an entrepreneurial spirit in students is believed to be an alternativeto reducing poverty levels, because graduates are expected to become educated youngentrepreneurs who are able to start their own businesses. Entrepreneurship can not only beused as short-term business tips but also as a general life hack in the long term to createopportunities. in the business sector, for example, companies are successful and obtain greatopportunities because they have creativity and innovation. The aim of this research is to findout whether e-commerce and entrepreneurial knowledge together influence entrepreneurialinterest in management study program students at Muhammadiyah Metro University. This research uses a quantitative approach and the research method used is the Slovin formula.The sample in this research was only taken from 86 students from the class of 2018 at theFaculty of Economics and Business, Muhammadiyah Metro University. The data analysistechniques used are validity test, reliability test, normality test, linearity test. Testing theanalytical model in this research uses multiple linear regression analysis, t test, f test and rdetermination. Based on the results of research using the t test, it was found that e-commercehad an effect on interest in entrepreneurship among students in the management studyprogram at Muhammadiyah Metro University. Knowledge of entrepreneurship has no effectand is not significant on interest in entrepreneurship among students in the managementstudy program at Muhammadiyah Metro University. From the f test, it was found that ecommerce and entrepreneurial knowledge together had a significant effect on interest inentrepreneurship among students in the management study program at MuhammadiyahMetro University.
Co-Authors Ali, Karnila Ana Septiani Andi Prasetya Andi Safrizal Ardiansyah Japlani, Ardiansyah Celly Novita Darmayanti, Elmira Febri Fitriani Fitriani Inge Cicilia Tahara Irvan Kurniawan Jawoto Nusantoro Meilis Sartika Muhammad Demsi Dupri Nani Septiana Rahmat Fajar Ramdani Rahmat Fajar Ramdani Regiana Marilyn Sindi Okvaniar Siti Handayani Wiwin Nurviana